coreness. If a characteristic changes, the properties of the organization will change accordingly.

Persistence. Characteristics that are ingrained in an organization, often sacrosanct or ingrained in its history formed characteristics.

unique. Characteristics that distinguish the organization from other similar organizations.

(1) Set business goals

(2) Clarify the role of product innovation in achieving business goals

(3) Clarify the strategic focus of product innovation, often called an “offensive plan”

(4) The above strategic decisions will be further introduced later in this chapter.

Overall strategy for a diverse organization.

Answer two questions, namely, "In which business areas should we compete?" and "How to synergize different businesses to enhance the competitive advantage of the entire organization."

Advantages: The characteristics of a certain enterprise or project that are superior to other enterprises or projects.

Disadvantages: What makes a company or project inferior to other companies or projects.

Opportunity: An element that can take advantage of a business or project.

Threats: Environmental elements that cause problems for a business or project.

PESTLE analysis is a structured macro-environment analysis tool, including political, economic (Economic), social (Social), technical (Technological), legal (Legal) and environmental (Environmental) factors. As a strategic framework, PESTLE analysis can be used to better understand those factors that directly influence the future trends of an organization

Demographics, political barriers, disruptive technologies and competitive pressures. When starting a new business or entering a new This tool is particularly useful when working in foreign markets

Step One: Select and Arrange a Moderator

Step Two: Select Subject Matter Experts

Step Three: Define the Problem

Step 4: First round of Q&A

Step 5: Second round of Q&A

Step Six: Third Round of Questions and Answers

Step Seven: Take Action

The content of the business model canvas includes customer segmentation, value proposition, channel access, customer relationships, revenue sources, Key businesses, core resources, important cooperation and cost structure, etc.

The right side focuses on the customer, while the left side focuses on the business.

client subdivision

value proposition

channel access

customer relations

Source of income

core resources

key business

important cooperation

cost structure

Features

Common practice

Features

Advantage

Disadvantages

Common practice

Features

Advantage

Disadvantages

Common practice

“Disruptive technologies or disruptive innovations help create new markets and new value networks and will ultimately disrupt existing markets. fields and existing value networks.

Compared with disruptive innovation, continuous innovation does not create new markets or new value networks, but only adds higher value to existing markets or value networks, allowing companies to compete with other continuous innovations in the market. "

routine innovation

disruptive innovation

radical innovation

architectural innovation

Launch a range of products quickly and continuously.

Develop product strategy with a long-term perspective.

Significantly improve operational efficiency.

Both the organization and the market have a clear understanding of the underlying elements of the product platform.

Significantly different from competing products.

Introduction stage: It is the initial stage of technology adoption.

Growth stage: It is a stage where technology has been significantly improved and performance has been greatly improved.

Maturity stage: It is the stage where the technology has reached the scientific limit and cannot be further improved, or the new technology has been adopted. The stage of modernization of the technology

patent

copyright

trademark

plant variety rights

trade secret

What products are offered? The breadth and depth of the product line need to be clarified.

Who are the target customers? The scope and boundaries of the market and the market segments to be served need to be clearly defined.

How do customers learn about product availability and benefits?

How does the product reach customers? Specific distribution channels need to be clarified.

Definition: The marketing mix is ​​often also called for 4P

Product

Price

Promotion

Place

Core Benefits: The benefits that the target market derives from the product.

Tangible characteristics: the aesthetic appearance and physical functional characteristics of the product.

Augmented Features: Additional benefits provided, which can be free or allow the product to Product prices are higher.

Definition: Value Proposition is a description of how a product can bring value to potential customers. The description should be concise, clear and concise.

What: A methodology developed by the Boston Consulting Group (BCG) that incorporates the dimensions of market growth and market share provides a framework for analyzing existing product portfolios. This method divides existing products into four categories, namely Stars, Question Marks, Cash Cows and Dogs.

Star products are products with high market growth rate and market share.

Problem products are products with high market growth and low market share.

Cash cow products are products with low market growth rate and high market share.

Thin dog products are products with low market growth rate and low market share.

definition

(1) Clarify the organizational mission, goals, business strategy and innovation strategy

(2) Conduct a SWOT analysis, focusing on the organization's ability to exploit opportunities and respond to threats.

(3) Conduct a "capability inventory" to have a clear understanding of the organization's current resources and advantages.

(4) Identify the gap between required capabilities and existing capabilities

(5) How should the organization develop the required capabilities and obtain the required resources?

Identify: In this phase, the inputs to the digital strategy are first identified.

Sorting: During the identification phase, a large number of new data sources will be generated, but you have no time to access them or spend a lot of manpower to collect them. After gathering data sources, there is no cost or time to integrate them.

Design: During the design phase, outputs are designed according to input priorities and against relevant objectives from previous strategic reviews. Format.

Implementation: Many organizations provide access to data but do not provide context for using the data.

Improvement: During the design stage, an improvement plan for the digital strategy must be formulated in advance to ensure consensus is reached with relevant parties. All while delivering results according to the data source roadmap.

There are four ways organizations can engage in innovation: seekers, providers, intermediaries or openers

Impact of operations on the environment.

The impact of business operations on society.

The organization develops a formal sustainability plan.

Use sustainability to gain competitive advantage.

Use sustainability as a driver to innovate and develop new products, following the “three lines” (Profit, People and Planet)

Integrate sustainability into the organization’s mission and values.

Track sustainability metrics during implementation.

Build a sustainability maturity model and track progress regularly.

Use sustainable innovation to comply, market drive, engage and create the future, also known as compliance, responsiveness, initiative movement and purpose.

Evaluate performance in three dimensions: financial, social and environmental

These three dimensions are also called 3P, namely: Profit, People, and Planet.

Definition: Externalities are the impact of a product on people or the environment that is not reflected in the market pricing of the product

four stages

Definition: The goal of Circular Economy is to form a closed loop in the product life cycle

Three principles