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strategic mind map
This is an article about strategic mind mapping, including the definition of strategy, clear organizational defense lines, business strategy and company strategy, innovation strategy, etc.
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strategic mind map
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
Chapter One
strategy
1. What is strategy?
definition
Some key factors involved in product innovation
The important role of strategy in product innovation
strategic level
mission
corporate strategy or business strategy
innovation strategy
functional strategy
2. Clarify the organizational direction
organizational identity
The main characteristics of organizational identity are:
coreness. If a characteristic changes, the properties of the organization will change accordingly.
Persistence. Characteristics that are ingrained in an organization, often sacrosanct or ingrained in its history formed characteristics.
unique. Characteristics that distinguish the organization from other similar organizations.
Vision
mission
values
Organizational identity and product innovation
3. Business strategy and corporate strategy
Business Strategy (also known as business strategy)
Definition: Business strategy is about choosing Choose a complete set of actions and provide a unique combination of value, the core is to deliver these values for the market chosen by the enterprise combination.
The main steps from business strategy implementation to product innovation include:
(1) Set business goals
(2) Clarify the role of product innovation in achieving business goals
(3) Clarify the strategic focus of product innovation, often called an “offensive plan”
(4) The above strategic decisions will be further introduced later in this chapter.
Corporate Strategy
Corporate strategy refers to:
Overall strategy for a diverse organization.
Answer two questions, namely, "In which business areas should we compete?" and "How to synergize different businesses to enhance the competitive advantage of the entire organization."
4. Preparation before formulating strategy
SWOT analysis
Definition: advantages (engths), disadvantages (Weaknesses), opportunities (Opportunities) and threats (Threats).
content:
Advantages: The characteristics of a certain enterprise or project that are superior to other enterprises or projects.
Disadvantages: What makes a company or project inferior to other companies or projects.
Opportunity: An element that can take advantage of a business or project.
Threats: Environmental elements that cause problems for a business or project.
PESTLE analysis
definition
PESTLE analysis is a structured macro-environment analysis tool, including political, economic (Economic), social (Social), technical (Technological), legal (Legal) and environmental (Environmental) factors. As a strategic framework, PESTLE analysis can be used to better understand those factors that directly influence the future trends of an organization
Case
Demographics, political barriers, disruptive technologies and competitive pressures. When starting a new business or entering a new This tool is particularly useful when working in foreign markets
Delphi Technique
Definition: The Delphi technique is a forecasting method based on questionnaire results. When applying this technology, multiple rounds of questionnaires are distributed, and after each round the anonymous responses are summarized and shared with the group. It is mainly used for future predictions and long-term strategic planning. The purpose of the Delphi technique is to identify areas of agreement or disagreement and then seek consensus by clarifying and diffusing questions.
step:
Step One: Select and Arrange a Moderator
Step Two: Select Subject Matter Experts
Step Three: Define the Problem
Step 4: First round of Q&A
Step 5: Second round of Q&A
Step Six: Third Round of Questions and Answers
Step Seven: Take Action
Business Model Canvas (BMC)
definition
The content of the business model canvas includes customer segmentation, value proposition, channel access, customer relationships, revenue sources, Key businesses, core resources, important cooperation and cost structure, etc.
Features
The right side focuses on the customer, while the left side focuses on the business.
content
client subdivision
value proposition
channel access
customer relations
Source of income
core resources
key business
important cooperation
cost structure
5. Innovation strategy
Quote: “In tough times, an innovation strategy is an essential tool for product innovation and sustained growth.” (Couzan and Ajter, 2009)
Features
①In an organization, innovation is not just a "treasure box" filled with good ideas and good plans, but a collaborative effort across the entire organization. The result of hard work. Innovation activities should be led by business strategy and closely linked to business strategy.
②The innovation strategy clarifies the innovation goals, direction and scope of the entire organization. Various business divisions and functional departments strive to achieve Specific goals will have their own strategies, but these strategies must be closely linked to the organization's innovation strategy.
Characteristics of a good innovation strategy
(1) Innovation is elemental, so we must embrace change (integrating art and science).
(2) Innovation is experiential learning and development. Innovation involves trying new things over and over again, learning from them, and then trying them again Prioritize work.
(3) Continuously generating valuable information in the innovation process is the key to success.
(4) Continue to be curious and constantly seek the required design solutions, results, processes, systems or products.
(5) In the final analysis, innovation is about creating value, and it does not necessarily require new ideas and new inventions to be considered innovation.
(6) Being first to market does not guarantee success.
(7) It is very wise to invite customers to participate as much as possible and as early as possible.
(8) Innovation requires the ability to integrate seemingly disparate (and non-obvious) elements.
(9) Innovation is continuous, so organizations need to design and implement innovation support systems and structures to ensure that innovation can continued.
6. Innovation strategy and strategic framework
porter competitive strategy
Definition: Cost leadership and differentiation. Porter applied these advantages to a wider or narrower market scope and defined three basic competitive strategies: cost leadership strategy, differentiation strategy and market segment strategy.
Cost leadership strategy
Features
Increase the company's market share by attracting price-sensitive customers.
This strategy is often used by some consumer goods companies.
①Economies of scale, ②Provide “not fancy” or “valuable” products and reduce overall manufacturing costs. ③Standardize the supply chain, standardize parts, raw materials, and packaging, and adopt a just-in-time system
Common practice
Investment levels in product innovation are low—usually less than 0.3% of sales revenue
Mainly through subtle product changes, focusing on cost reduction, that is, by changing manufacturing processes and raw materials. Cut costs.
Little or no emphasis is placed on long-term research and development efforts.
The emphasis on technology is mainly reflected in the improvement of manufacturing systems, such as the use of automation and robots.
Differentiation Strategy
Features
Applies to "wide market scope".
Gain market share by delivering unique, high-quality products and building customer loyalty.
Customers usually pay more attention to product quality and features.
Advantage
Helps build customer loyalty.
Having differentiated product features can lead to higher profit margins.
Disadvantages
Companies must continue to innovate and develop new product features to attract customers.
Failure to develop product features that align with the value proposition can lead to significant losses in market share.
Common practice
The level of technical personnel in product innovation is much higher than that of companies implementing cost leadership strategies.
Get close to customers and fully understand their current and future needs.
Have good predictions of short-term and medium-term trends.
According to different product categories and profit margins, corresponding research and development attention will be given.
Technology plays an important role, but the main focus is on product features and functional implementation.
market segment strategy
Features
Market segment strategy is also called focus strategy. Market segmentation strategy is suitable for "narrow market scope" "wide market scope", while cost leadership and differentiation strategies focus on "broad market scope." Segment strategies are based on a deep understanding of key markets, which often have unique needs.
Advantage
The focus is on marketing and product innovation efforts.
Understand customers deeply and build good relationships with them. Therefore, new entrants face high barriers to competition.
This creates opportunities to improve profit margins, allowing for increased investment in product innovation.
Disadvantages
Relying too much on a single narrow market can lead to risks (putting eggs in one basket). The emergence of new technologies may render existing products obsolete
Common practice
Compared with differentiation strategy or cost leadership strategy, product innovation investment is usually higher, but the level of investment depends on on product categories and their potential to deliver high profit margins.
Place great emphasis on being close to customers, fully understanding current target market needs and anticipating future needs.
Frequently work with leading user groups in target markets to identify new opportunities and collaborate on new product development.
Technology plays an important role in the development of new product features and functionality.
Myers and Snow strategic framework
definition:. In this framework, competitors are divided into four categories, namely For explorers, analysts, defenders and responders
Organizations that adopt an explorer strategy
Organizations that adopt a defender strategy
Organizations that adopt an analyst strategy
Organizations that adopt a responder strategy
Continuous and disruptive product innovation
The difference between disruptive and sustaining innovation
“Disruptive technologies or disruptive innovations help create new markets and new value networks and will ultimately disrupt existing markets. fields and existing value networks.
Compared with disruptive innovation, continuous innovation does not create new markets or new value networks, but only adds higher value to existing markets or value networks, allowing companies to compete with other continuous innovations in the market. "
Characteristics of disruptive innovation:
Examples of disruptive innovation:
Innovation Landscape Map
picture
Contents of each quadrant:
routine innovation
Combining existing technical capabilities with existing business models Innovation
disruptive innovation
Innovative business models, but new technologies are required
radical innovation
Focus on technological innovation
architectural innovation
Integrating technological innovation and business model innovation
7. Innovation support strategy
product platform strategy
Advantages of Product Platform Strategy
Launch a range of products quickly and continuously.
Develop product strategy with a long-term perspective.
Significantly improve operational efficiency.
Both the organization and the market have a clear understanding of the underlying elements of the product platform.
Significantly different from competing products.
technology strategy
Definition: Technology strategy is a plan for the maintenance and development of technologies that will support an organization's future growth and help achieve its strategic goals.
technology forecast
Technology strategy links business strategy and innovation strategy one by one
Technology S-Curve
Introduction stage: It is the initial stage of technology adoption.
Growth stage: It is a stage where technology has been significantly improved and performance has been greatly improved.
Maturity stage: It is the stage where the technology has reached the scientific limit and cannot be further improved, or the new technology has been adopted. The stage of modernization of the technology
technology roadmap
Intellectual Property Strategy
definition:
Intellectual Property Type
patent
copyright
trademark
plant variety rights
trade secret
Intellectual Property Management Tips
marketing strategy
definition
hierarchy diagram
main problem:
What products are offered? The breadth and depth of the product line need to be clarified.
Who are the target customers? The scope and boundaries of the market and the market segments to be served need to be clearly defined.
How do customers learn about product availability and benefits?
How does the product reach customers? Specific distribution channels need to be clarified.
sales team
Definition: The marketing mix is often also called for 4P
Product
Price
Promotion
Place
Develop product marketing mix
what is product
Core Benefits: The benefits that the target market derives from the product.
Tangible characteristics: the aesthetic appearance and physical functional characteristics of the product.
Augmented Features: Additional benefits provided, which can be free or allow the product to Product prices are higher.
value proposition
Definition: Value Proposition is a description of how a product can bring value to potential customers. The description should be concise, clear and concise.
Analyze existing product portfolio
What: A methodology developed by the Boston Consulting Group (BCG) that incorporates the dimensions of market growth and market share provides a framework for analyzing existing product portfolios. This method divides existing products into four categories, namely Stars, Question Marks, Cash Cows and Dogs.
Star products are products with high market growth rate and market share.
Problem products are products with high market growth and low market share.
Cash cow products are products with low market growth rate and high market share.
Thin dog products are products with low market growth rate and low market share.
Produced by Roadmap
definition
capability strategy
definition:
The basic steps for formulating a product innovation capability strategy are as follows:
(1) Clarify the organizational mission, goals, business strategy and innovation strategy
(2) Conduct a SWOT analysis, focusing on the organization's ability to exploit opportunities and respond to threats.
(3) Conduct a "capability inventory" to have a clear understanding of the organization's current resources and advantages.
(4) Identify the gap between required capabilities and existing capabilities
(5) How should the organization develop the required capabilities and obtain the required resources?
digital strategy
Use a structured process to develop a digital strategy
Identify: In this phase, the inputs to the digital strategy are first identified.
Sorting: During the identification phase, a large number of new data sources will be generated, but you have no time to access them or spend a lot of manpower to collect them. After gathering data sources, there is no cost or time to integrate them.
Design: During the design phase, outputs are designed according to input priorities and against relevant objectives from previous strategic reviews. Format.
Implementation: Many organizations provide access to data but do not provide context for using the data.
Improvement: During the design stage, an improvement plan for the digital strategy must be formulated in advance to ensure consensus is reached with relevant parties. All while delivering results according to the data source roadmap.
8. Open innovation
The foundation of open innovation
definition:
open innovation type
Four types of innovation
Four types of innovation diagram
Four ways to participate in innovation
There are four ways organizations can engage in innovation: seekers, providers, intermediaries or openers
Four ways to participate in innovation chart
Open innovation case
9. Sustainable innovation
What is sustainable management
Definition: Sustainable business or green business refers to business practices that have minimal negative impact on the global or local environment, community, society or economy.
Aspects involved:
Impact of operations on the environment.
The impact of business operations on society.
Sustainability and strategy
content
The organization develops a formal sustainability plan.
Use sustainability to gain competitive advantage.
Use sustainability as a driver to innovate and develop new products, following the “three lines” (Profit, People and Planet)
Integrate sustainability into the organization’s mission and values.
Track sustainability metrics during implementation.
Build a sustainability maturity model and track progress regularly.
Use sustainable innovation to comply, market drive, engage and create the future, also known as compliance, responsiveness, initiative movement and purpose.
"Triple Bottom Line"
Evaluate performance in three dimensions: financial, social and environmental
These three dimensions are also called 3P, namely: Profit, People, and Planet.
How to formulate a sustainable business strategy
Step 1: Assess the problem and define goals
Step 2: Incorporate sustainability into the organization’s mission
Step 3: Develop a sustainable strategy
Sustainable product innovation
externality
Definition: Externalities are the impact of a product on people or the environment that is not reflected in the market pricing of the product
four stages
Circular economy and innovation
Definition: The goal of Circular Economy is to form a closed loop in the product life cycle
Three principles
Principle 1: Protect and increase natural resources by controlling limited stocks and balancing the flow of renewable resources. natural resources.
Principle 2: Optimize resource output by recycling products, parts and raw materials, and integrate technology and biological processes into Maintain maximum resource utilization during the period.
Principle 3: Improve system efficiency by discovering and eliminating negative external influences.