The account avatar uses the "Radio and Television Safe Purchase" logo

Account background

Work cover

Work elements

Use the resources of radio and television hosts to shoot short video advertisements and publish them in the account works. Every 3 issues will be typed in a row. The relevant copy will be organized and written by the copywriter in advance, and will be recorded after confirmation with the host.

Use bloggers with their own traffic to promote products through live broadcasts while telling where they can be purchased, what the price is, community traffic and store data are disclosed, which has the effect of promoting the brand. Product promotion data is used in the live broadcast room. Attract and guide accounts to obtain users interested in joining.

Communicate with the radio frequency and negotiate for the radio host to go to the store for live broadcast. At the same time, the radio frequency broadcasts the specific store location to snap up traffic products. Set up buying conditions, such as shouting slogans on site and listening to the radio frequency for 1 minute. The on-site host starts the live broadcast to Conduct random interviews with traffic products to build brand reputation and endorsement.

Verify the corporate account, then add the headquarters phone number, address, and complaint method, use the official account to handle customer complaints, and add contact information for investment promotion.

Cooperate with influential product manufacturers to expand the brand's exposure and influence through their recommendations and promotions. For example: Mengniu factory special supplies products, you can go to offline stores to buy them at the lowest price.

Investment budget

Establish a fan group and guide people to join the fan group and ask for WeChat and contact information to complete customer acquisition.

Ask for contact information directly

The content of the live broadcast is to teach how to open an offline physical store, organize a set of practical courses, and then create a fan group and guide people to join the fan group. The guidance method can be "get the full set of teachings and join the group to receive it" to obtain accurate ideas. Civic traffic from the people who open the store, and then guide the WeChat group or directly message group members in the Douyin backend to obtain contact information

Express it through what things

store manager

delivery person

Senior physical store practitioner

Clothes that you can buy with confidence

other

Real supply and price

Real offline stores and hot store traffic

Controversial point: Endorsement by radio and television affiliates

Entrepreneur: Have entrepreneurial passion and determination, hope to start their own business under a relatively mature business model, and use existing brands and operational experience to reduce entrepreneurial risks.

Investors: Looking for investment opportunities, hoping to obtain stable investment returns through franchise projects, and willing to invest a certain amount of money and participate in the management and operation of the projects.

Store owner/operator: Existing physical store or offline business, hoping to expand business scope, enhance brand image and sales through franchise projects, and share the resources and support of the headquarters.

Industry practitioners: Already have relevant industry experience and skills, and hope to further develop their position and income in the industry with the help of the brand advantages and resources of the franchise project.

Retail merchants: hope to obtain support in supply chain, product and marketing promotion through franchise projects, and enhance their competitiveness in the fiercely competitive retail market.

Specific groups: Some franchise projects target specific groups of people, such as mothers, students, retirees, etc., providing them with entrepreneurial or business opportunities that are suitable for them to take care of their families, interests, or enrich their retirement life.

Entrepreneurship cases, life experience sharing, hobbies-related content, etc. related to specific groups can be produced to stimulate their interest and demand for franchise projects.

It can display product types, supply chain advantages, product quality, etc., and present comparisons with other brands, as well as franchisee success stories, etc., to attract retail merchants to join and share success.

You can produce interviews with industry experts, quality courses or technical training videos to share professional knowledge and skills in the industry to help practitioners improve their own quality and competitiveness.

It can display the product features, store image and brand promotion of the franchised brand, as well as the training support and store decoration guidance provided by the headquarters, so that store owners can feel the actual help of the franchise project.

You can display the market prospects, profit model, investment return and other information of the franchise project to attract investors, and emphasize the support and protection of the franchise project for investors.

Videos about entrepreneurial success stories, experience sharing and entrepreneurial skills can be produced to inspire entrepreneurs' passion and confidence and provide practical entrepreneurial guidance.

The selected time is on the way to work in the morning and before going to bed after get off work. During these two time periods, the profit and popular traffic of our store will have a strong stimulating effect, which will lead to inquiries and private messages.