1. High-quality coffee beans and coffee brewing technology: Starbucks has always been committed to providing high-quality coffee beans and coffee brewing technology. Its coffee beans come from all over the world and are carefully selected and roasted to ensure their quality and taste. At the same time, Starbucks also focuses on providing professional coffee brewing equipment and coffee culture education, so that consumers can better understand and enjoy coffee.

2. Diversified product line: Starbucks’ product line includes not only coffee drinks, but also various pastries, snacks and other delicacies. These diversified product lines meet consumers' different taste needs and also increase consumers' desire to buy.

3. Unique in-store atmosphere: Starbucks' store decoration style is mainly bright, comfortable and elegant, providing a quiet space and free Wi-Fi, allowing consumers to enjoy coffee and reading in a relaxing environment. This unique in-store atmosphere attracts many consumers, especially young consumers

4. Word-of-mouth marketing communication strategy: Starbucks allows consumers to have a good reputation for the brand by providing high-quality services and experiences. At the same time, Starbucks also conducts marketing communications through social media and other channels to expand brand awareness and influence.

5. Regularly launch new products: Starbucks continuously launches new products to meet consumer needs and changing tastes. New products not only increase consumers' desire to buy, but also increase the brand's competitiveness.

1. Cognitive value pricing Starbucks' perceived value pricing strategy is based on consumers' perceived value of a product or service, rather than solely on cost or competitors' prices. The key to this pricing strategy is to shape and communicate the uniqueness of the product or service and provide consumers with additional value over competitors. When implementing the cognitive value pricing strategy, Starbucks focuses on improving product quality, providing quality services, and creating a unique brand image. For example, Starbucks is known for its high-quality coffee beans, unique roasting methods, and professional baristas, all of which increase consumers' perceived value of Starbucks coffee.

2. Product line pricing strategy Starbucks' product line pricing strategy aims to meet the needs of different consumers through diversified product choices while maximizing profits. Starbucks product line includes various types of coffee, tea, snacks and gifts. For different products, Starbucks uses different pricing strategies. For example, for the core product - coffee, prices are relatively high because these products provide a high-quality coffee experience and unique brand value. For other products, such as desserts or meals, the price is usually lower because these products are more about attracting consumers into the store and increasing sales.

3. Reverse complementary pricing Reverse complementary pricing is a strategy in which a higher-value product or service is priced relatively low while being paired with the sale of a higher-priced product or service. Starbucks uses a reverse complementary pricing strategy to increase sales of its core products while increasing sales of other products. For example, Starbucks often offers discounts or coupons to attract consumers to purchase its core product, coffee. However, these offers are often tied to the purchase of other high-margin products or services, such as pastries or a Starbucks membership card. In this way, Starbucks is able to increase sales of its core products while increasing sales of other high-margin products.

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1.1. Price promotion Starbucks' price promotion strategy mainly adopts price reduction and discount strategies. In the coffee market, Starbucks is known for high-quality coffee and good customer experience, but the price is often slightly higher than ordinary coffee. However, through price cuts and discounts, Starbucks can attract more consumers and gain an advantage over the competition. For example, Starbucks often launches specials or buy-one-get-one-free promotions during certain seasons or holidays.

2. Product innovation Starbucks has been committed to product innovation to meet consumer demand for fresh and diverse products. In addition to traditional coffee drinks, Starbucks also launches a variety of coffee beans, coffee cups and peripheral products. In addition, Starbucks continues to launch seasonal drinks and limited edition drinks, such as pumpkin latte, toffee hazelnut latte, etc., to attract consumers' attention.

3. Social media promotion Social media has become one of the important channels of modern marketing. Starbucks makes full use of social media platforms, such as Weibo, WeChat, Douyin, etc., to interact with consumers and increase brand awareness and influence. For example, Starbucks can attract consumers' attention and participation by posting exquisite drink photos on social media, sharing coffee knowledge, and conducting online activities.

4. Membership system Starbucks' membership system is divided into three levels: Silver Star, Gold Star and Black Gold. Members can accumulate stars by purchasing coffee, participating in activities, etc., upgrade their membership level, and enjoy more discounts and services. This membership system not only increases consumer loyalty, but also encourages consumers to purchase more coffee and participate in Starbucks brand activities.

5.Cooperative promotion Starbucks actively cooperates with other brands to promote its products and expand its brand influence and market share. For example, Starbucks once collaborated with clothing brand Gap to launch a series of clothing and accessories printed with the Starbucks logo. In addition, Starbucks also conducts cooperative promotion activities with other brands in film, music and other fields to increase brand exposure and recognition.

1. North American market: including the United States and Canada, which has always been the bulk of Starbucks’ revenue

2. International market: including China, Japan, Asia Pacific, Europe, the Middle East, Africa, Latin America and the Caribbean. Among them, the Chinese market is the most important market among Starbucks’ international markets.

3. Channel development: Non-disclosed operating segments include juice brand EvolutionFresh and unallocated corporate expenses

1. Urban white-collar workers with petty bourgeoisie who value enjoyment, leisure, advocate knowledge and respect people.

2. Young people, white-collar workers and coffee lovers

1. Starbucks has always regarded itself as a specialty coffee brand in terms of market positioning. The quality of its coffee beans, coffee brewing skills and in-store atmosphere all reflect this positioning.

2. Starbucks also pays attention to the creation of in-store atmosphere. Its store decoration style is mainly bright, comfortable and elegant, providing a quiet space and free Wi-Fi, allowing consumers to enjoy coffee and reading in a relaxing environment

3. Starbucks also provides a variety of pastries, snacks and other delicacies to meet the different taste needs of consumers.