MindMap Gallery User growth operation strategy mind map
User growth, seemingly simple four words, is a big deal for many people engaged in operations. Because if you look at it literally, it can be broken down to increase users, more people will use our products, and more people will buy our products. But once it comes time to put it into practice, I feel confused or unable to start. No matter in the early, middle or late stages of a product, we will encounter the problem of user growth.
Edited at 2023-11-03 17:41:09El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
User growth operation strategy
growth target
Current situation: Registered 11w, MAU11w? (current data)
Target: MAU50w
Positioning: For parent users, children can only use it in class
Operation strategy
Customer acquisition strategy
Place traffic
Cooperation with CPS, a course promotion platform
Course promotion platform CPS sells courses and App teaches classes
50 education course promotion platforms on the market
Community/public account KOL cooperation
Social/public accounts sell classes with x% commission, and take classes on the App
Top 100 hanging KOLs on the market, 1000 waist
Low price/free traffic on various platforms
Knowledge payment platform—>WeChat—>App
WeChat ecological platform 4
3rd party content platform—>Redemption code—>App
Educational e-commerce; other apps, etc.
Exposure of vertical self-media soft articles
Communities, public accounts, Xiaohongshu, etc.
Paid, need to test and verify
fission strategy
Invite friends and earn rewards
New download registration
Each will receive x yuan coupons, stars or x days of VIP experience
Friends purchase courses
Get x% cash rebate, which can be withdrawn; if you reach x people, you will get additional rewards
Course/Content Drainage
Invite x people to download and register to unlock content
In-kind or cash rewards
Invite x people to download and register and complete the trial class
Distribution strategy
Promotional Ambassador of "Lebu Mom"
Threshold: Register for a 1-year regular course and be enrolled in it
Set levels and give different rewards based on promotion results
activation strategy
Newcomer strategy
Free benefits for newbies
Coupons, courses (vouchers or gift packs), VIP experience x-day experience, etc.
Newcomer path guidance
Lower the threshold for familiarity and get started quickly
Special offer for newcomers
Special courses for newbies at 0.1 yuan, limited free courses, free combined courses, etc.
Privilege expiration reminder
VIP experience for x days, limited exemption and other expiry reminders to guide conversions
Daily activity strategy
Daily check-in
mission center
Log in every day, learn AI lessons, read picture books, complete exercises, share learning reports, etc.
achievement system
Achievement medals, certificates of honor
Star Mall
Course categories: live broadcast classes, AI courses, regular-priced courses, etc.; virtual categories: coupons, VIP, other cooperative membership cards, etc.; physical categories: picture books, reading pens and other school supplies
Marketing activities
Check-in cashback, festival activities, course activities, etc.
conversion strategy
VIP strategy
Monthly card, annual card (continuous), first month discount
Stably improve LTV
Paid strategy
Inspire purchase intention
Group sharing, limited time special offers, coupons, timed flash sales, etc.
Related recommendations
Recommended package combinations
Message pass reminder
Under the premise of preventing interference, remind you of courses, tasks, and discount information
Customer service guidance
App—>Mini Program—>Enterprise WeChat
broadcast strategy
Content dissemination
Study reports, course sharing, etc.
Event communication
Check-in cashback, invitation posters, limited-time offers (coupons), lucky draws, etc.
reward spread
Star rewards, redemption and sharing, etc.
recall strategy
PUSH strategy
SMS strategy
content strategy
light product strategy
PUGC content
PGC: high-quality light knowledge, themed live classes, etc.
UGC: high-quality content, baby sharing, topics, etc.
Free content (exclusive)
Online assessment
Free theme classes
Free information
low price course
Various theme courses
CPS Cooperation Screening Users
main product strategy
Experience class
0 yuan trial class
x yuan experience class
CPS Cooperation Screening Users
Regular price course
High-priced AI courses or Normandy courses
Curriculum Physical Teaching Aids
Under the premise that the cost is controllable, try to verify
need support
Open WeChat account
WeChat user uid is bound to mobile phone number
Cognitive unity of App/mini program/official account
App (retention)—>Mini program (fission)—>Service account/H5/Enterprise WeChat (undertaken)
Data buried statistics
Strategy function support
Operational budget support
Course content support