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MindMap Gallery Cross-border e-commerce Amazon’s practical manual from zero to annual sales of tens of millions (Operations)
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Cross-border e-commerce Amazon’s practical manual from zero to annual sales of tens of millions (Operations)
This is the latest Amazon book in 2023 that provides step-by-step guidance on all aspects of registration, avoidance, and operations. It is a study guide after the latest policies. Through this book, you can avoid many mistakes, reduce the cost of trial and error, and be familiar with the rules and methods of the Amazon platform before more people. This mind map basically summarizes the steps described in the book. After reading the book, you can keep this mind map forever. When you forget it later, you can just look for the answer directly from the map.
Edited at 2024-01-20 14:08:52
- cáncer de pulmón
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
- diabetes
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
- sistema digestivo
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
Cross-border e-commerce Amazon’s practical manual from zero to annual sales of tens of millions (Operations)
- cáncer de pulmón
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
- diabetes
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
- sistema digestivo
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
- Recommended to you
- Outline
Cross-border e-commerce: Amazon’s practical manual from zero to annual sales of tens of millions (Operations)
Chapter 5 The sales method that causes headaches for Amazon sellers: follow-up sales
Follow-up activities
What is follow-up selling? ——Following sales means that when a seller uploads a new product, he does not create a new product listing himself, but searches for the target product through the name, UPC, etc. of the target product, and lists his own product under other people's product listings for sale.
How to create follow-up sales
Controversial follow-up sales
Why do sellers hate following sellers?
Steal product traffic and sales
Seize the editing rights of Listing
Affect product ratings
Affects the price of products participating in promotions
Why doesn’t Amazon ban follow-up sales?
Follow-up sales can highlight the price advantage of the product
Follow-up sellers can merge duplicate pages to improve the shopping experience.
Countermeasures for follow-up sales
Make use of the brand complaint function in the backend
Send email warnings to sellers
Join Amazon’s Transparency Program
Chapter 6 Necessary conditions for successfully creating products: Listing design
The concept and importance of product listing
The concept of product listing ——The product details page is a collection of detailed display information of the product. It is a collection of many display modules, including parts edited independently by the seller, such as pictures/videos, titles, prices, five-element characteristics, details, Q&A, comments, etc. of the product.
The importance of product listing
Product Listing is where product keywords are embedded - product keywords completely match the attributes of the product itself.
Product Listing is the external expression of product content
Product listing is the main way to analyze competitors
Two major criteria for determining an excellent Listing
Criterion 1: Searchable
Criterion 2: Readability (readable)
Several preparations before listing editing
Establish a keyword lexicon (see Section 6.2)
Prepare editing materials for product listing
Prepare product parameters
Ensure the integrity of Listing
How to collect product keywords
Collect keywords for free
Listing of competing products - the top product is the standard for learning
Amazon product search box
Product automatic advertising report
System-recommended keywords when creating manual ad groups for products
Amazon Brand Analysis Features
Pay to get keywords
Processing of product keywords
Product Listing Image Module
Product image requirements on Amazon platform
Category: Main picture and sub-picture ——The main image is displayed in search results and advertising pages. After the Listing is opened, the main image of the product is displayed by default. Therefore, Amazon has different requirements for the main image of the product and the secondary image of the product, among which the requirements for the main image are more stringent.
Require
Product main image design ideas - If you are selling small items, then you should learn Anker's main image design style. Anker's rendering skills and shooting angles of product images are exemplary in the industry. Its main images are often shot extremely realistically without losing an artistic sense, which can be regarded as the highest level of product main images.
Product sub-picture design ideas
Selling point pictures of the product - the first two pictures of the product are usually descriptions of the biggest selling point of the product. The seller should express the biggest selling point of the product in the form of pictures and mark the selling points in detail in the pictures.
Product Size
How to use and step-by-step pictures of the product - these kind of sub-pictures are usually products with more complex functions or structures, or some products with more complicated usage. For such products, it is best to use one or two sub-pictures to show the detailed usage methods. Or show the assembly and disassembly methods
Pain point display chart - if your product has solved this industry pain point well, you can show it in the sub-image
Usage scenario map - the main function of product usage scenario map is to give buyers a sense of involvement, that is, to allow potential buyers to think of how to use this product in the future through these pictures. Beautiful usage scenario map can help to a large extent. Let potential buyers place orders.
360° rotatable image settings - In the product main image and sub-image display area, there is also a 360° rotatable image display method. You can use the mouse to drag to display the product appearance in a 360° rotation.
Do not use the product set provided by the supplier
Such pictures have no distinction
Display suppression of Amazon search results
Easily complained by others
How to spot and report theft of your images
Title module of product listing
Several things to note about product titles
The title should be smooth, concise and concise
The title has the highest weight, and the most core keywords of the product should be placed.
The keyword search weight of each Listing module is: Title > Five Elements Characteristics > Detailed Description > Other modules. Therefore, the keywords in the product title must be the core keywords of the product, which not only have the largest search volume, but also have the highest relevance.
Pay special attention to keyword infringement issues in titles
Amazon platform requirements for product titles
Several common title writing formats
Format 1: Brand name Most core keywords Other core keywords Specifications/attributes Material
Format 2: Brand name, multiple core keywords, parameters, multiple function introductions
Format 3: Brand name with multiple core keywords juxtaposed
Format 4: Brand name, core keywords, model number, multiple applicable scenarios
Product Listing’s Five Elements Features Module Key Product Features”/”Bullet Point
The search weight of the five elements characteristics is second only to the title and is the "second position" of keywords.
The picture gives the buyer the first impression, and the five elements characteristics give the buyer the second impression.
The Five Elements characteristics should demonstrate in detail the product’s ability to solve pain points.
Warranty service and other terms can be written appropriately
Main points
Accurate keyword embedding and beautiful copywriting
Show the pain point solution for this product
Product Listing Detailed Description Module
Detailed description module for uncompleted brand registration stores ——It does not have the A page editing function of the product, so in the product details description module, only text content can be used, and advanced display functions such as pictures or videos cannot be used.
Detailed description of the store that has completed brand registration ——Page A allows sellers to display products using fixed image combinations in various arrangements.
Product Listing Manual Module
Product Listing QA module
The product QA (question and answer) module is a communication place opened by the Amazon platform for sellers and buyers to discuss product use experience issues. ——If buyers have any questions about the product, they can ask questions in the QA module of the product listing. The Amazon platform will randomly assign the questions. Both the seller of the product and the buyers who have purchased the product may receive this question. mail. Sellers or buyers who receive questions can reply to the question, and everyone's replies will be displayed in the product QA module.
The important role of product QA
The QA module is in an excellent position - the time to see the QA module is earlier than the review module. It can be said that product QA precedes product review, allowing buyers to form their first impression of the product.
The product QA module is also a good place to solve buyers’ purchasing doubts.
Keywords in product QA also have search weights - when answering buyers' questions, sellers can embed certain core keywords of their own products in their answers to kill two birds with one stone.
Product Listing Video Module
Product main image video - currently only stores that have completed brand registration can use the main image video function (you can directly enter the "Upload and Manage Videos" in the "Catalog" option in the backend to upload the main image video)
Product-related video - There is also an area in the middle that can use video mode to intuitively display the functions and usage of the product. It is the product-related video.
Things to note when optimizing product listings
Optimization should not be performed frequently
You must be fully prepared before editing a product listing - before editing a product listing, sellers must ensure that they have collected detailed information on the product's main functions, keyword distribution, audience groups, precautions, etc.
Product pricing strategy
Pricing strategy for new products
(1) The pricing of new products must be attractive but not too low.
(2) Arrange the product listing in this category, list the top 30 products, and conduct a comprehensive analysis of the price, sales volume, number of reviews and other factors of these products to make the price of your new products slightly lower than these products The average price is enough.
(3) Pricing should be deeply integrated with one’s own operational strength. ——New products can also be promoted through a series of discounts through off-site Deals or Amazon Alliance platforms.
Pricing strategy during the rising period of goods - conduct price increase experiments in "small steps", such as raising the price by US$0.5 each time, and observe changes in product sales. If the sales volume of the product remains the same after the price increase, you can continue to increase the price slightly in a few days until the sales volume of the product is affected.
The pricing strategy in the mature stage of the product - it is far ahead of other products in terms of the number of product reviews, rankings, conversion rates, etc. During this period, the seller can increase the price of the product to the highest price of the sub-category, or slightly lower than the highest price of the sub-category.
Chapter 7: Playing with Amazon CPC Advertising Cost Per Click
three types
Product promotion
Automatic delivery: close match, broad match, similar products and related products
Manual targeting: Broad, Phrase, and Target
Brand Promotion
Display promotion:
Content-related placement - the display position of this ad will partially overlap with the product-targeted ads in product promotion ads. The display position is usually in the listing of competing products or related products.
Audience - Amazon will determine some potential buyer groups based on system algorithms
The conversion rates of these three advertising methods are decreasing: product → brand → display type
How to play automatic advertising for Amazon’s new products
Four matching modes
Close Match – Amazon’s algorithm will show your ad to a buyer when they search using search terms that are closely related to your product.
Broad match - When buyers search using words that are not closely related to your listing keywords, the Amazon system algorithm will show your ad to buyers
Similar products - when buyers view listings of products similar to yours, the Amazon system will display your products to these buyers
Related products - means that when a buyer views a product listing that is related to your product, Amazon will display your ad in the listing of the related product.
How to create automatic ads for new products
During the new product period, we should pay attention to the close matching model - close matching > similar products > related products > broad matching
negative setting
Negative keyword placement
Negative accuracy—— For products in the new release period, it is best to choose "negative precision", because in this mode, you are only negating the word itself. When buyers search for other long-tail words that contain this word, your product can still be used. Appear in recommended results
Negative phrase—— The scope of your negation will include many related keywords around this word, so the scope of negation will be too large, which may affect the early traffic of the product.
Negative product targeting
Keyword placement in manual advertising
Match types for manual keyword ads
Broad matching - similar to "broad matching" in automatic advertising, it has a much wider scope than phrase matching and precise matching - advantages: there are many sources of traffic; disadvantages: the traffic is not so accurate
Phrase matching - The advantages and disadvantages of phrase matching are not obvious. Among the three matching methods, phrase matching is a matching method that is rarely used by sellers.
Exact matching - the matching range is the smallest, but this just shows that the traffic of exact matching is also the most accurate.
Bidding strategy for manual keyword advertising
Dynamic Bidding - Lower Only
Dynamic bidding - raise and lower
fixed bid
New products - Fixed bidding is most helpful for the accumulation of new product option weights. Stable period - then you can determine the bidding strategy based on the operating stage of the product. Maturity - "Reduce Only" mode can be selected to maximize profits. Product climbing period - you can choose the "increase and decrease" mode to allow the system to recommend more ads
Two common modes of keyword advertising for new products - product promotion
Mode 1: Accurate matching of long-tail keywords
Mode 2: Broad Match Negative Mode
Product placement in manual advertising
Product placement techniques and strategies
Don’t forget your own products - be sure to remember to add your own (different) products. This is also to try your best to allow your products to maintain an additional associated traffic position.
The delivery method should be suitable
If your product is a new product or a common product in the category, it is recommended to choose the "Each product" delivery method.
If your product is the top product in the category and the sales volume of the product has occupied the front row position in the category, then you can directly choose the "category" delivery method
Prioritize target products with lower ratings than your own
Prioritize self-shipped products
Prioritize higher priced items
Several major misunderstandings about advertising on Amazon’s site
Turn off ads frequently
If a seller feels that an ad group has performed poorly recently, the first thing to do is to analyze the reasons for the poor performance through advertising reports and find solutions from the causes, rather than rudely shutting down the ads directly.
If you don’t plan to open this ad group in the future, then you can turn it off directly. However, if you plan to continue to turn on this specific ad group in the future, it is recommended not to turn it off casually, but directly adjust the bid in this ad group. At the lowest level, just give it some advertising budget.
Negative settings don’t get enough attention
Blindly pursuing unrealistic advertising positions
Advertising is for the purpose of placing orders
One is to sell the goods and obtain more profits
There is also a more important function, which is to help you quickly establish product portraits in the Amazon algorithm system.
Turn off automatic advertising when manual advertising is enabled
Allowing an effective keyword to have no conversions for a long time - For such effective keywords that have no performance in the ad group, we have to separate them into an ad group and set a sufficient budget for this new ad group. , allowing these words to have sufficient opportunities to perform, thereby obtaining better advertising data.
Not paying attention to the role of advertising reports
Download and analyze advertising reports
Download the advertising report: Download it from "Advertising Campaign Management" in the "Advertising" menu; you can also download it from "Advertising" in the "Data Report" menu in the background
Analyze advertising reports
(1) Start date and end date, that is, the display interval of the advertising report (generally, the downloading period of the advertising report is approximately 25 days)
(2) Advertising campaign name and ad group name
(3) Placement, matching type and buyer search terms
The keywords in "Placement" are paid keywords set by the seller in the advertisement.
The keywords in "Buyer search terms" are the search keywords entered by buyers in the product search box. Generally, buyer search terms are long-tail words related to the keywords put by the seller.
Match type - the keyword matching type of manual advertising, which mainly includes broad matching, phrase matching and exact matching.
(4) Impression volume, click volume and click-through rate (CTR)
The number of impressions is the number of times a product advertisement is exposed. The exposure here refers to the formal exposure, and does not mean that it is exposed only when it is seen by buyers.
Click volume refers to the number of times buyers click on a product's advertising space. Buyers in the same shopping environment who click your advertising space multiple times within a day will only be counted as one click. This is to protect the interests of sellers and prevent The phenomenon of malicious clicks among peers.
(5) Cost per click (CPC), expenditure, 7-day total sales, advertising cost-to-sales ratio (ACoS)
The cost per click is the cost that the seller has to pay once this keyword is clicked, and is related to the seller's bid and the performance score of the product.
ACoS is the ratio of the cost of an ad click to the sales generated by the ad. Theoretically, the smaller the ACoS, the higher the cost-effectiveness of advertising. However, ACoS is only a symbolic indicator and cannot be analyzed from a separate profit level.
*Key points
If there are many ASINs in the advertisement that have not generated conversions for a long time, sellers can also directly use the "negative product targeting" function to negate these ASINs with one click. Just enter the ASINs of these products into the search box in the picture, and then click the "Add" button. The products represented by these ASINs will no longer appear in your product display in the future.
It is normal if you see ASINs of other products in the "Buyer Search Terms" of your ad. ——Enter the ASIN into Amazon’s product search box. If the product searched is the same as your own product, it means that the advertisement placed by the seller is accurate. If the product searched is very different from your own product, product, it means that there is a problem with the advertisements placed by the seller, and the sellers should adjust their advertisements in time to avoid wasting advertising fees.
Chapter 8 The underlying logic and techniques of Amazon operations
Exposure of the underlying logic of Amazon operations
Three stages of successful product sales
The first stage - let the product be exposed,
The second stage - click stage
The third stage - transformation stage
Faced with an inexplicable decrease in sales - first download the advertising report and business report of the product, and then use the data in the advertising report and business report to determine at which stage the problem has occurred with your product recently, and whether the exposure of the product has suddenly If it has decreased, the click-through rate of the product is no longer good, or the exposure and clicks are good, but the conversion rate of the product has become lower recently. Then, through the analysis of the three elements of the funnel model, determine the next action plan.
Amazon product exposure sources
Free exposure sources
Keyword organic search exposure
Natural exposure of related positions - Related positions generally appear in product listings. For example, the "Frequently bought together" section of product listings is a free related position.
Exposure of free promotion channels on the site - such as Post promotion, Bundle promotion, New Model promotion, Outlet Deals
Paid exposure sources
Various advertisements on Amazon site
On-site paid promotion exposure channels - LD flash sales, Coupons (coupons), Deals of the Day flash sales
Five Factors That Affect Amazon Exposure
Correct category node
Keyword accuracy
Category overall market capacity
Keyword ranking level
Low ad bids, which may result in too few paid impressions
The keyword's natural ranking is too low, which may result in too little free exposure.
Keyword associated traffic size
Cross-border e-commerce: Amazon’s practical manual from zero to annual sales of tens of millions (Operations)
Chapter 8 The underlying logic and techniques of Amazon operations
The underlying logic of Amazon operations: click-through rate - seven factors
1. Accuracy of keywords
2. The exquisiteness of the main image
The main image affects the click-through rate of the product, while the sub-image affects the conversion rate of the product.
3. Accuracy of the product title - the product's core keywords, attribute keywords, selling point keywords and other keywords that can influence buyers' clicks must be placed as far forward as possible, and try to appear in the first half of the keyword search results.
4. Product star rating
5.Price factor
6. Amazon Tags
7. Delivery method
The underlying logic of Amazon’s operation: conversion rate – seven factors
1. Quality of product details page (Listing)
2. Q&A before product sale
3. Buyer comments
4. Price factors of goods
5. Whether the product is subject to follow-up sales
6.Does the product have a shopping cart?
7. Are the variants complete?
How to research return rate indicators for categories
How to research the average return rate of a certain category - new product recommendations → category analysis → select the product category you want to analyze
Recommended products
Category analysis
How to check the return rate of your products
Use gift settings to increase conversion rates
What Amazon must do every day
Risk elimination - take a look at whether your store and products have various risks today
1. Policy Compliance
2.Performance notification
3. Buyer’s voice
4. Negative review
5. Buyer news
6.Case reply
Sales and ranking monitoring
1. Check the order quantity - mainly analyze from the aspects of keyword ranking, holiday factors, competitive product operation actions, promotional actions, traffic sources, product ratings, seasonality, category environment, etc.
2. Check the keyword rankings - you need to understand each keyword, you can do it manually or with software assistance
3. Check the BSR - Pay attention to whether there are any structural changes in the BSR (best-selling product ranking). Here you should not only pay attention to the BSR of your own products, but also pay attention to the rankings of competing products, especially new products whose sales have increased rapidly in a short period of time.
4. Determine the next promotion action
5. Monitor whether there are follow-up sales
6. Pay attention to the store’s balance, repayments, and profits.
7. Monitor competing products
Data report analysis
Inventory management
Pay attention to Amazon’s official policy changes
Chapter 9 Make good use of the major promotional tools on Amazon
Flash sale promotion
1.Top Deal: As the display event with the largest traffic volume and the strictest reporting requirements among promotions, Top Deal on most sites currently implements an invitation system.
2.Lighting Deal: "7-day promotion" and "flash sale"
3. Best Deal·14-day event - contact your Amazon investment manager to apply for Best Deal
Purchase discounts - Sellers set promotional codes for certain discounts. After the promotional codes take effect, sellers can share these promotional codes on their own social media or put these promotional codes on off-site platforms that they cooperate with. So as to attract traffic to your own products
buy one get one free
social media promo codes
coupon
Cross-out promotion
Red Save discount promotion - captured by the system itself
Virtual bundled sales - different products can be freely combined by sellers for bundled sales. The bundled products will appear directly in the product listing in the form of "bundle", and this position is very conspicuous above "Buy it with"
Chapter 10 Analysis of the review system of Amazon platform
Product Reviews
structure
review - comments with text, pictures or video content
rating——Buyers are not required to leave text, pictures or videos, only buyers are required to rate the product.
factor
Quality of buyer accounts – quality buyers are highly weighted
Whether product reviews are brought about by real orders? Because VP reviews are left by real buyers, their weight must be much higher than direct reviews.
The number of likes for product reviews - reviews with more likes will have a higher weight. Under the same conditions, such reviews will be ranked in front of the review module.
Text content of product reviews - Reviews with more words and more professional content will have some advantages in review ranking.
Amazon’s official review policy
Common illegal reviews on the Amazon platform mainly include the following:
(1) Comments left by people who have direct or indirect financial interests in the product.
(2) Reviews left by people who have a close personal relationship with the product seller.
(3) Reviews left by product manufacturers posing as unbiased shoppers.
(4) Multiple negative comments from one buyer on the same product.
(5) Reviews left in exchange for monetary rewards.
(6) Negative comments from sellers about competitors’ products.
A tool to detect the authenticity of a certain product review, you can see how authentic a certain product review is with "one click" - you can easily judge using the FAKESPOT website
Compliance method for sellers to obtain reviews
1. Vine program - a program launched by Amazon to invite product reviews specifically for new products. Amazon will invite the most trustworthy reviewers on the Amazon platform via email and let them publish professional reviews of the products participating in the program to help Other buyers make informed purchasing decisions. And the reviews of the Vine plan will have the "VINE" logo. Among the many ordinary reviews, it can be said that the reviews of the Vine plan are very conspicuous.
2. "Request Comments" button - Sellers can only request buyers to provide comments within 5 to 30 days after the product is successfully delivered. If this date is exceeded, the system will prompt that the order does not meet the conditions for requesting comments.
How to deal with negative reviews
1. Actively contact the buyer - if the negative review comes from a product sold by a follower or a Vine program product, you cannot contact the negative reviewer.
2. Contact Amazon customer service to delete the negative review - If the negative review received by the seller contains insulting words, personal privacy or other statements prohibited by the Amazon platform, the seller can open a case and contact Amazon customer service to delete it.
3. Use positive reviews to mitigate the negative impact of negative reviews
Product reviews are the red line of the Amazon platform
Detailed explanation of buyer feedback
Buyer feedback concept
The difference between buyer feedback and product reviews
1. The targets are different - the logistics and service level of the product. If there are comments about the product itself in the buyer's feedback, the seller can directly apply to delete the buyer's feedback in the background, and the success rate of deletion is higher.
2. The qualifications of reviewers are different - buyers who have not actually purchased the product cannot leave feedback on the product.
3. Different aspects of impact - If there is a large amount of negative feedback in buyer feedback, it will greatly affect the order defect rate in the seller's account performance indicators, and may even affect the security of the seller's account. Product reviews mainly affect the safety of a single product. Negative reviews in product reviews will only affect the weight of a single product, but a large number of negative reviews in a short period of time will reduce the conversion rate of the product.
Chapter 11 Analysis of practical problems in Amazon operations
1. Is the Session in the Amazon business report "natural traffic" or "total traffic of natural advertising"? ——Contains natural traffic and advertising traffic (Session in the backend business report includes natural session and advertising session. The backend business report is for the entire link, and the advertising data is only for a certain advertisement. The two are in It is best to analyze them separately during operation)
2. The bid set for a certain ad group is US$0.55 and a fixed strategy is adopted. The click-through rate, conversion rate and exposure at the top of the search results (home page) and other pages are good, but the click-through rate of the product page is particularly low (product There are currently only two reviews and the price is higher), what is the possible reason?
3. What should I do if my product encounters an unexplained copyright complaint (the possibility of infringement is very small, but the product has been removed from the shelves)?
4. When the advertising traffic is accurate, the advertising position is on the first page, and the ad has enough clicks but no orders are issued, only "natural orders" are issued. How to adjust it?
5. One product experienced an "outbreak" in a short period of time. After the main SKU product was sold out, the sales after replenishment have been unstable, and sometimes there are no orders. In this case, what should be done?
6. The product was judged to be dangerous goods and was removed from the shelves by Amazon. There are still more than 1,000 items in the FBA warehouse that have not been sold out. Will there be any risks if the product is moved to another warehouse, relabeled, and relisted using the original photos?
7. When using inventory template Excel to merge parent and child variants, how should the variant column be filled in?
8. How to report violations such as abuse of variants by competitors? ——Search directly in the Amazon backend, find the "Report Abuse" option and click to enter the corresponding reporting page, where you can report
9. The store has been blocked for 3 months, and my appeal to reactivate the account has not been successful. Can the funds in it be retrieved?
10. How to synchronize American FBA products to the Canadian site for sale?
11. How to save money on packaging or transportation for throwaway goods?
12. If you want to buy a ready-made Amazon store, what issues should you pay attention to?
13. What are the common commission calculation methods for Amazon cross-border companies?
14. Is the lower the ACoS value of Amazon advertising, the better?
15. Why does the amount of Amazon advertising fee deductions vary each time?
16. For a listing with multiple variations (SKU), which variation will be displayed first by the system?