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Short video traffic password
How to shoot a short video? How to promote your short video? How to cash out? The answers are all here. It’s full of useful information, friends in need should quickly collect it!
Edited at 2024-01-17 17:38:20- bacteria
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Short video traffic password
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
"Traffic Password of Short Video" Mind Map Compilation
Why make short videos
Short video daily active users exceed 800 million
The average daily time per person is more than 200 minutes, nearly 4 hours
Douyin is a decentralized platform, every newcomer has a chance
Part 01 Precise positioning: Find the short video mode that suits you best
Chapter One. Understand the underlying logic of the short video platform
Five common monetization models for short video bloggers
The first is to sell products
Short video yellow car
live streaming
Import fans into your own private domain and then monetize them
The second type is to receive advertisements
Embedding ads in short videos
Live broadcast room promotion and goods delivery
The third type of selling items
The fourth type is to play PK
The fifth type of subsidy
There are more in foreign countries: such as YouTube subsidies, but less in China.
How to choose the right creative platform for you
Tik Tok
Suitable for novices
quick worker
Auxiliary promotion
little red book
Auxiliary promotion
Video number
Auxiliary promotion
Station B
Suitable for experts
What kind of people are more likely to become popular on short video platforms?
1. Have a strong desire to become an internet celebrity blogger
2. Be able to continuously output valuable content in a certain field
3. Express yourself confidently
4. Be willing to spend enough time every day
5. Want to monetize personal IP through short videos
6. Willing to polish high-quality works over and over again
7. Come from the heart and be altruistic.
8. Put aside your fixed thinking, listen to professional opinions, and take action
9. Determination to shoot at least 100 short video works
10. Able to withstand the pressure of online public opinion after becoming popular
Before creating a personal IP, you must first make a good positioning
Why positioning?
User: Provide certain content output to users
Douyin: Tag you and recommend it to users who need it
How to do positioning
golden triangle positioning method
business positioning method
What to sell: What is the product you want to sell?
Who to sell to: Who are your customers?
How to sell: in what form
Content positioning
The first step is to determine the content direction
Think about content from the user’s perspective
Content must be valuable
sustainable development
Second, determine the presentation method
oral broadcast
plot
vlog
Personal positioning: find the personality that suits you
Why create a character?
First, without character, IP has no soul.
Second, if there is no personality, there will be no fans.
Third, without a personality, it is difficult to monetize
Note: You must leave the country in person
What type of blogger do you want to be?
1 oral broadcast category
Account representative: Liu Yuanyuan
book buying anchor
Account representative: Senior Sister Guixian
family Education
Account representative: Shen Yi Reading
Chinese
Account representative: Dong Shiyi
Account Representative: Little Snail’s Parenting Treasure
parenting
2 Oral broadcast performance category
Drama queen, full of mental state and emotional energy
Account representative: Yang Jiacheng
Account representative: Zhihao will
3 Multi-person spoken broadcast category
Short videos of two or more people
Account representative: Yang Ge takes care of the baby
Account representative: Teacher Bald Qiang
4 Drama
Account representative: 51 Art Class
Account representative: Pangchao Shuoyikao
Account representative: Yuan Yuan Gao ING
5 vlog category
High requirements for photography skills
Account representative: Zhu Jiahang
Account representative: Teiwu Lala
Account representative: Uncle Snail talks about picture books
How to find benchmarking bloggers who are suitable for your studies
Why is it said that the shortcut to becoming an internet celebrity blogger is to imitate
First, learn from outstanding peers
Second, understand user preferences
Third, collect popular topics and materials
Fourth, stones from other mountains can attack jade
How to find the benchmark account
First, make good use of the search function
Second, use third-party tools
Third, look at the platform’s official data
How to make good use of benchmarking accounts
First, find the bloggers with the highest number of followers in your field
Second, find the 20 videos with the highest number of likes
Third, select popular topics that suit you
Fourth, find a shooting method that suits you
Fifth, pixel-level imitation, and then repeated shooting and polishing
Chapter two. Create a persona: How to make the audience pay attention to you immediately
Personality can be designed
Personal designs of Internet celebrities, celebrities, etc.
Before creating a persona, ask yourself three questions
First, what can I do?
Second, do I like this?
Third, what is different about me?
You can start from these three aspects when creating a character
First, keywords
A word that comes to mind when users think of you
Second, be yourself
Be yourself and you won’t collapse easily
Be yourself, last long
Third, determine the realization
Only with the purpose of monetization can it last longer
Are the characters staged?
I can act for a while, but I can't act for a lifetime.
Acting is worse than sincerity
Teach you step by step how to create your own personality
Three steps to simply find your niche
The first step is to take a piece of paper and write the top ten reasons why I am popular.
The self in the eyes of others and the self in the eyes of oneself
Business plus identity
The second step is to figure out who your target users are?
Make user portraits
The third step is to list 50 pain points of your target users.
Only by understanding the user well enough can we capture the content that the user is most interested in.
You are the one who knows yourself best
Find your niche
Appropriate packaging is essentially about being yourself
How to strengthen your persona
First, image
Suitable for your own personality
Second, the scene
Suitable for your own personality
Third, content
Continuously output valuable content
Fourth, memory points
Let users remember themselves at a certain point
When registering an account, you must pay attention to three points
First, you must register with your mobile phone number
Let the platform think this is a real person account
Second, if the user used an account for casual play before, he must apply for a new account.
The platform has traffic support for new accounts
Accounts with too complex content are of no value to the platform
Third, don’t rush to bind your ID card when registering an account.
Bind after testing to prevent unbinding from being troublesome
How to package yourself so that people will pay attention when they click in
First, choose a good name
Suit your own personality
Don’t use uncommon words, the simpler, the better
Second, homepage packaging
Introduce yourself clearly
Reasons why users follow you
Third, personal image packaging
The personal image and personality in the short video match
Make good use of top images
Fourth, taboos on the account homepage
First, do not leave other information in your personal introduction, such as WeChat, Weibo, Xiaohongshu, etc.
Second, try to keep your shooting style as consistent as possible
Fifth, control desires
If you don’t want any fire, just shoot it
Make sure it suits your personality
Case
1. How a financial planner becomes a financial influencer Liao Hengyue
Good personal image
Excellent expressive and speaking skills
Strong professional ability
Ten years of financial management experience
Slogan: Users have never lost money in ten years
2. Douyin has gained millions of followers, and has become a “real estate yeast” worth more than one billion dollars.
Professional ability
Fifteen years of real estate experience
Part 02 Popular strategy: How to shoot popular short videos
Chapter 3: Only by making preparations in advance can you make a hit
Before making a short video IP, calm down first
Building personal IP is a long-distance race
But it will bring compound interest effect
Acquire customers quickly and win with quantity
Enough videos can bring benefits even if the number of views is small
Understand the short video platform algorithm recommendation mechanism in three minutes
The first step is to review whether there are any banned words or images that are not suitable for broadcasting.
The second step is to "reduce the weight of the picture" to see if it is original.
Even if the content is repeated, it must be filmed again
The third step is to recommend it to fans or potential users.
Understand the taboos of the platform and avoid pitfalls accurately
First, there should be no banned words in the script.
Second, don’t show negative scenes
Do I need to maintain an account before publishing my work?
unnecessary
After the work is published, spend some money appropriately to let the platform pay attention to you.
What equipment do you need to prepare for shooting short videos?
Phase One: Basic Equipment
Pay attention to content
Equipment optional
Phase Two: Equipment Upgrade
There are more and more fans, and they have higher requirements for picture quality and can upgrade their equipment.
What operations should be performed during the cold start period of the account?
The number of views for the first few dozen items is not high
Need to continue to persist
suggestion
First, buy promotional services
After promotion, study the data fed back by the platform
Second, large size with small size
1. Leave a message under the video of a big V in your field
2. Go to the live broadcast room of a big V in your field to gain followers reasonably
Pay a fee to introduce your project
3. List
Reward the top few
4.Co-production
Duration of works during cold start period
60 seconds
Early users have limited patience
Stay calm and survive the short video black hole period
What is a short video black hole?
Take at least 100 short videos
The number of fans has reached a bottleneck and has not increased.
Keep shooting, keep adjusting, and wait for the flowers to bloom
Chapter 4 Guide to Popular Content: Use Good Content to Attract Users
Good topic selection is the soul of short videos
Fans of professional bloggers can’t get online, mainly because of the issue of topic selection.
Solve user pain points
Bring new knowledge to users
Curiosity and insight into human nature
Topics that have become popular will surely become popular again
human nature
Only controversial topics will trigger discussions, and only discussed topics will promote communication.
Expert persona, popular topic = popular video
Zhang Xuefeng complained about liberal arts majors, etc.
How to find popular materials to keep your inspiration flowing
1. List 100 topics
List all users’ pain points
Go to the platform where you can find the answer
2. Search for keywords in your field on Douyin and Kuaishou platforms
Research popular topics
3. Find popular videos in your field
4. Read professional and classic books in your field
5. Go to text-based knowledge platforms to dig for materials
6. Learn to search
7. Combine with current hot topics
8. Watch content in the same industry for at least 1 hour every day
9. Find inspiration from fans’ comments
10. Prepare an inspiration notebook
How to correctly pursue hot spots and gain fans quickly
Why take advantage of the hot spots?
First, hot spots equal traffic
Traffic equals customers
Customer equals monetization
Second, hotspots are more likely to be recommended by algorithms
Focus on hot topics from a perspective related to your own personality
Third, hot spots are timely
Within 16 hours
Three major categories of hotspots
The first category, fixed hotspots
annual holidays
major events
The second category, industry-related hot spots
Industry-related conferences, etc.
The third category, sudden hot spots
How to quickly find hot spots
First, look at the hot search rankings of major websites
Second, read the content released by major public accounts
Third, look at the content published by peers
Notes on hot topics
First, you must use the personality related to yourself
Establish your own expert persona
Second, don’t follow what others say.
Only your own opinions can attract others
Third, fast, ruthless and accurate
The golden period of hot spots is within 1 hour
Fourth, the outlook on life should be positive, and safety is the most important thing
The account is blocked and the gain outweighs the loss.
Tips for creating short video titles for who is popular
The title should arouse people's curiosity, but not let people down.
"After seeing what this woman did, I want to smash the glass"
Women are artists and make good cups
A good title can increase the popularity of your video by at least 50%
1. The title determines the open rate of the content
2. The title affects the completion rate of the video
3. Titles can enhance the sense of value
Title naming techniques that instantly increase video completion rates
First, the data list title
"How to lose 10 pounds in 5 days without dieting or exercising"
"5 Tips for Losing Weight"
"7 Types of Leaders"
Note: Data should be concise
Second, stimulate emotional headlines
Easily aroused emotions
anger
anxiety
fear
"If you don't quit smoking, your lungs will look like this in 10 years!"
"Don't...otherwise..."
"Pregnant women should never touch these 5 foods!"
Third, trigger curious titles
"Is your child still memorizing words like this?"
"Are you still giving antibiotics to your baby?"
"The internet celebrity principal used this method and sold 4 million lessons a day!"
Fourth, endorsement titles
“Yu Minhong used this method to memorize 5,000 words in 5 days.”
"The latest research from Cambridge University shows that eating these 5 foods can make you smarter"
"BBC (British Broadcasting Corporation) Recommends: These 5 Websites Will Make You Happy"
Fifth, question-type titles
"Are you still worried about becoming popular in short videos? 3 tips to teach you how to do it!"
“Why are foreigners not interested in China?”
How to grasp the structure of popular scripts
Do short videos need to be scripted?
need
First, the vast majority of viral content is scripted
Second, when doing knowledge dissemination, “knowledge” should account for 50%, and “dissemination” should also account for 50%.
Third, scripts can greatly save shooting time
at least three times
How to grasp the structure of a script
opening remarks
A good opening line sparks curiosity
3 seconds rule
Main content
Full of useful information to make users feel it’s worth it
end
Give your audience an action, tell them to like or follow
Three levels of creating video scripts
Three levels of creating video scripts
First, to output useful information, knowledge bloggers must give the audience a strong sense of gain.
Let users clearly feel "what I got"
Second, timely feedback
Make users feel that you are valuable in a short period of time and want to follow you immediately
Third, WOW moment
Amaze users
Three points that newbies must pay attention to when writing scripts
First, don’t be anxious, study first
Study the scripts of top bloggers: beginning, middle, end
Second, the video should be short and concise, so the script should not be too long.
Third, don’t write about innovative topics
Finally, after you finish writing, you need to revise it again and again until you are satisfied.
Hot content formula
First, attractive covers and titles
Second, the content gives people a strong sense of gain
Third, the content makes people have a strong desire to like and collect it.
Fourth, the content can touch people’s hearts and arouse resonance.
Fifth, content can spark debate
Sixth, the work is humorous
Seventh, the work should be amazing and create awe-inspiring moments
Eighth, the content is reversed
Ninth, the content has flaws
Tenth, the content arouses sympathy
How to use a work to make money for yourself over and over again
Complete his work in one battle
Business lecturer, re-edited an offline get out of class and posted it on different accounts and platforms
Don’t be a germaphobe and dare to take pictures of popular topics
Topics that work well over and over again
Duplicate content can be hidden
How to improve lens performance
First, practice repeatedly
Second, treat the camera as a friend
Practice with a mirror
Find the right angle
Third, forget the lens
Interview style video
Fourth, use third-party roles
Look at the person next to the camera and say
Talk while walking
Dismantling the core features of videos with millions of likes
Touch people's hearts and arouse resonance
"Ten Years of an Ordinary Girl" - English teacher Xue Li
How to package and edit high-quality works
Subtitles should be clear
The title on the cover should be eye-catching
The picture should be clear
Excessive beauty reduces the sense of authority
Use special effects with caution
Don’t let the background music overwhelm you.
How to attract target users and get them to pay for you
Control desires and never forget your original intention
Control your "evil thoughts" of wanting to generate traffic
Impress users who are truly compatible with you
Chapter 5 Operational Strategy: Using Algorithm Popularity
Understand Douyin’s traffic pool and accurately analyze your playback volume
The first one, 20 to 500
No matter what you shoot,
If you have a good like rate or a good completion rate, go to the next one.
Second one, 3000 to 5000
Still doing well, moving on to the next one
The third one, 100,000 to 150,000
Still doing well, moving on to the next one
After manual review
The fourth one, 200,000 to 700,000
Still doing well, moving on to the next one
The fifth one, 1 million to 3 million
If the like rate, completion rate, and comment rate are good, go to the next one.
Sixth, 5 million to 12 million
If the like rate, completion rate, and comment rate are good, go to the next one.
The seventh one, more than 12 million
Hot style
Using the algorithm mechanism of short video platform to become popular
First, completion rate
The shorter the video, the higher the completion rate
Second, like rate
Ask everyone to like and follow the video in the middle or at the end
Third, message rate
Post your own topic
Fourth, interaction rate
Leave a message yourself
Question the topic selection
Ridicule topic selection
Fifth, forwarding rate
download
If you want to increase the completion rate, how should you publish your video?
How to publish
First, the title of the video copy can be consistent with the video
Second, be sure to add key topics
The platform will analyze the subtitles and find matching people
Third, always pay attention to some official activities
easy to be supported
Fourth, add (must read to the end)\ (recommended to collect and watch again and again) at the end of the post copy.
How to choose publishing time
first peak period
12 noon to 2 pm
second peak period
8 to 11 p.m.
Note: Mainly choose based on your own fan status
Make good use of this treasure feature of daily videos
daily video
Automatically disappear after 24 hours
There is no need to pursue refinement or perfection, as long as it can convey the message
Recommendation: use it after you have a certain number of fans
Is it necessary to place DOU?
Why invest in DOU
The platform likes paying users
If you have enough budget, you can also spend money to increase your followers.
Paying players have a higher success rate
What kind of works are worth submitting to DOU?
First, videos that can bring precise fans
Second, when you encounter a video that has a very good momentum of likes and followers, vote decisively.
Third, when the popular video reaches the top and enters the stagnation buffering stage, immediately pursue investment
Fourth, for videos that suddenly become more popular, you need to chase them.
Fifth, we must pursue investment in videos with extremely high input-output ratio.
How to invest in DOU and leverage natural traffic
What kind of videos are worth voting for?
First, spam videos do not deserve DOU
Second, the stronger the growth rate, the higher the input-output ratio and the more worthy of investment.
Third, the effect of voting on the same video with different accounts may be better.
How to choose the type of DOU
Intelligent delivery
Place 5,000 people
Fans are effective, but they are not necessarily the target customers.
Similar to experts
Put 2500 people
Users are more accurate
Suggestion: Beginners should vote like and comment first, and then vote like experts
The rhythm of delivery
After posting the data for one hour, if the like rate is above 3%, you can vote 100
After six hours of promotion, look at the data again. If the data is OK, invest another 100.
Delivery time
Not too particular, it mainly depends on the content
Contribute to the live broadcast room
Letting fans into the live broadcast room may bring greater benefits
Plug-ins are effective, but they are not a panacea
The most important thing is to make your own content good
Guide to Avoiding Pitfalls: Misunderstandings You Must Not Enter When Making Short Videos
First, just watch and do
If you don't do it, you will never
Second, break the rules
The platform doesn’t like people who break the rules
Third, act without planning
Think about your personality, business positioning, etc. first, and then act
Fourth, chase hot spots randomly
Disrupt your own personality
Fifth, data-only theory
Focus on content. If the content is solid, you won’t be afraid of not having users.
How to judge whether your traffic is restricted by the platform
Mostly because the content is not good enough
As long as you can buy promotions, there will be no traffic restrictions.
How to interact with fans to increase fan stickiness
The first type is interaction in the comment area
Try to reply to every comment
For the anti-fans, calm down, they are also encouraging you.
The second type, private message interaction
It is both an interactive method and a way to establish a private domain.
The third type, video Q&A
You can either return to fans’ questions or answer questions you want to answer.
The fourth type, live interaction
Be sure to broadcast live after reaching 1,000 fans
When the number of people is small, you can practice boldly
Things to pay attention to when broadcasting live
First, full of emotions
Second, keep talking and be excited
Third, learn more from other excellent anchors
The fifth type, offline interaction
Offline salon or party
Chapter 6 13-day short video training: Teach you step by step how to shoot your first hit
Day 1: Why is your short video not popular?
How about professional ability?
How about short video marketing capabilities?
ready to start
Write down your goals for the next 13 days
Write down your goals for the next 101 days
Write down your goals for the next 3 years
Day 2: Find your niche
First, lock in your target users
Second, find out users’ pain points
Write down 50 pain points
Has rich entry points
Third, keyword search
Find relevant popular videos based on pain points and select priority topics
Fourth, determine the topic
1. Determine target users
2. List the pain points of target users
3. Search for keywords again to find hot spots, compare them with pain points, and select topics that are really popular.
4. Process and create these topics
Day 3: Packing you and your account
How to pack
The first step is to package the account name
The simpler the better
The second step is the packaging of the account homepage.
image
Suitable for your own personality and professionalism
name
Self introduction
Write down your most awesome experience
The third step is video packaging
expressiveness
makeup
scenery
Day 4: How to have the ability to choose popular topics
Forget your own identity and look for truly popular topics
Day 5: How to use popular works to accurately increase fans
First second principle, attract users
On-screen titles attract users
Attract users and find ways to increase the completion rate
Day 6: Congratulations on your first piece of work
Think about the reason why you stayed while watching the short video just now
When shooting your first piece of work, you need to pay attention to a few things
First, personal image
Make it look what you like best
Second, ambient lighting
The light should be bright enough
Third, emotional state
full
Infectiousness
Practice more until you are satisfied
Day 7: After filming, it’s just the skin, it’s the editing that has the soul.
Tool: Cutting App
The first step is rough cutting
Step 2 Packaging
Step 3 Color Adjustment
Step 4 Process audio
Step 5: Add subtitles
Step 6 Export
Review and reflection
self-improvement
Self-breakthrough
Day 8: Reshoot
Correct problems and surpass yourself
Day 9: Make yourself a mentor
Look at your own work from a third party’s perspective
Day 10: Move people’s hearts and arouse resonance
Tell your life story in 3 minutes
Condensate your life story into a 60-180 second story
Hot items that last more than 60 seconds are real hits.
Write your story, revise it later, follow the draft, and come up with a good title after finalizing it.
"Ten Years of an Ordinary Girl"
Day 11: Being arrogant but having someone in my heart
memorize manuscript
Have users in mind
Day 12: Do it all over again
Repeatedly polish and surpass yourself
Day 13: The end: also a new beginning
Part 03 Efficient Monetization: How to Use Live Broadcasting to Monetize You
Chapter 7: Monetization Rules: Short video bloggers must do live broadcasts
Why short video bloggers must do live broadcasts
On short video platforms, live streaming is the most efficient way to monetize
Short videos are your promotional leaflets to the world
Live streaming can bring the host closer to his fans
Live streaming can enhance fans’ stickiness
All platforms encourage more creators to live stream
Live broadcast monetization rule 1: Be prepared for live broadcast when you start
A user watched one of your videos today, but may not be able to see it again in the future.
Only those who enter the live broadcast room and listen to the live broadcast are the real fans
Practice when there are few people
Once you have over 1,000 followers, you can start live streaming
adjust your mindset
The live broadcast should exceed 60 minutes
The early stage is the practice stage, it doesn’t matter if there are few people
Don’t compare with entertainment bloggers to prevent mental imbalance
Live broadcast monetization rule 2: Seize the tipping point and live broadcast immediately
Once you have a hot video, broadcast it live immediately
Even if it’s just chatting with fans
Take advantage of the holiday traffic bonus and overtake in corners
Live broadcast monetization rule 3: stimulate willingness to pay and retain accurate fans
How to filter users who are willing to pay
1. Directly place an order to purchase products or services
Second, keep real fans
3. Set up gift-giving and wheat-linking
Fourth, set a threshold for the fan base
Live broadcast monetization rule 4: Being able to sell is the core of monetization
First, you must believe in your professionalism
Second, change identities
In addition to being a teacher in the live broadcast room, he is also a salesperson
Third, prepare a set of words for yourself
Fourth, the purpose must be clear
How to open your own Douyin store
Why open a small store
To bring goods live, you must first have a small store
Fans can place orders from the homepage
How to open a small store
The first step is to register and log in
The second step is to select the store type
Ordinary store
franchise store
specialty store
flagship store
The third step is to fill in the merchant’s main information and store information.
How to operate Douyin store
List products according to the creation process
Chapter 8 How to play live broadcast: How to become a monetization master in the live broadcast room
How to share knowledge during live broadcast and increase fans efficiently
Common modes of live streaming by knowledge bloggers
The first category, sharing useful information
The second type of fan interaction
What preparations are needed for a high-quality live broadcast?
Basic live streaming conditions
Point 1: Wear decent clothes
The second point is to ensure that the live broadcast environment is suitable
The third point is to ensure that there is sufficient light for the live broadcast
The fourth point is to pay attention to the background of the live broadcast.
Fifth point, the picture must be stable
How to warm up the live broadcast room
The first point is to write a fixed live broadcast time on the homepage
Second point, release a short video trailer
The third point is, if conditions permit, pay to promote the live broadcast room
Essential tips for live streaming for newbies
Live frequency and duration
Beginners are advised to do this three times a week
At least 60 minutes each time
The system will judge you as a stable live broadcast room after more than 60 minutes.
Essential live streaming skills for newbies
1. Prepare background music
Second, when someone enters your live broadcast room, you must welcome them
3. Show concern for fans
Four minefields for newcomers to start broadcasting
First, don’t break the rules
Second, don’t ignore the camera, interact with fans through the camera
Third, don’t improvise, prepare the content to share in advance
Fourth, don’t give up easily
persist in
Continuous optimization
Understand the four major ways to attract users and increase the popularity of the live broadcast room
First, from the short video
Second, from the live broadcast square
Third, through recommendations from the same city
Fourth, video streaming recommendation
Five factors that influence the popularity of live broadcast rooms
First, how long users stay
Second, interaction rate
Remind fans to call 666 and wait
Guide fans and users to interact
Third, sound wave
Douyin: Users tip the live broadcast room
Fourth, conversion rate
Fifth, the number of likes
Why it is necessary to interact with fans during live broadcasts
First, live broadcast without interaction means no live broadcast.
Second, live interaction can bring people closer
Don’t panic if you encounter anti-fans or trolls
Guide users to flush away messages from black fans
Simple and easy-to-use interactive words and techniques
1. Early warm-up: "Please call 1 if you hear this"
2. Solve doubts: "Please call 1 if you understand."
Third, guide fans to type
The number of interactions determines the number of recommendations
Example
"Babies who understand, tell me you understand."
"I have a piece of information in my hand. If you want it, please send me a message!"
4. Use red envelopes and lucky bag functions skillfully
Five, remember as many fans as possible and take the initiative to say hello
anyone wants to be seen
Regular fan turns loyal fan
Sixth, arrange the "atmosphere group" in advance
Use in cold weather
Sell products live, don’t let your taste limit you
Three criteria for a good sales anchor
First, he speaks very fast, like a machine gun
Second, the mood is very full and it is easy to feel
Third, you can keep talking during the 3-hour live broadcast.
How to set a good pace when selling products
First, bring in: bring warmth
Interact more to increase recommendation rate
Buy DOU
Second, listen: Bring the goods with you
Give timely feedback to fans
Third, sell: master the rhythm of bringing goods
The first step is price comparison
Make your product look affordable
The second step is to limit the number of places
a sense of scarcity
The third step is to limit the discount time
Have a sense of urgency
Live practice practice
First, learn first and then do
Learn how experts live broadcast
Second, plan your live broadcast well
Third, "Clean the house before treating guests"
light
clothes
picture
Fourth, it’s not strange to give gifts to many people
Get a gift with purchase
Fifth, mentality is very important
There are few people in the early stage, so don’t be impatient
Sixth, set a small goal
Seventh, timely review
Bad fixes
Dare to watch the screen recording and ask questions for yourself
In-depth review: How to sell a live broadcast for 3 million yuan in sales
1. Product, product, product
Good product
2. Centralized preheating
A week of live broadcast warm-up
3. Invite celebrities to interact
Fourth, collect good reviews
5. Publish live broadcast information in private domain
6. Preview in the "Private Board of Directors" group
7. Upgrade and optimization of live broadcast room
Hardware upgrade
8. Traffic support
10,000 yuan DOU
9. Big V Lianmai
Ten, touching people's hearts
Part 04 Building a business model: How companies do Douyin
Chapter 9 The boss must keep up with the traffic era
Why does the boss want to make Douyin?
Three reasons why bosses join Douyin
First, Douyin is currently the “ceiling” of domestic daily active traffic.
Second, everyone has a chance.
Third, it is cost-effective.
How to join Douyin
The first is to go into battle in person
The second type is incubation partners or employees
The third type is to sign a contract with an incubator
What kind of boss is suitable to be a founder IP?
First, the image is appropriate
Sunshine positive energy
Second, strong speech skills
Third, there is a strong desire to express
Fourth, experts in a certain field
Fifth, understand sales
Sixth, dare to try
Why do you need a corporate matrix account?
The first reason: Matrix accounts are the most efficient
Do one first, then the others
The second reason: Matrix accounts can spread risks
prevent being blocked
The third reason: Matrix accounts can ensure continuous and stable monetization
How to set up a corporate matrix account
The first point is to create various types of matrix accounts
Teacher Shen Chen’s team
More than 30 accounts
Post more than 400 short videos every day
The second point is to give full play to the value of corporate blue V accounts.
Live broadcast 24 hours a day on Blue V
The traffic of all accounts is imported to Blue V
At three o'clock, "hire bodyguards" for the main account
Use trumpet to interact with fans
How to ensure that the account belongs to the company
First, apply for an account in the name of the company
Second, be prepared in advance
Have someone you trust register
How to distribute benefits with its experts
Signed blogger
Proportionally divided
Step-by-step division
The more sales, the greater the commission.
The construction of the live broadcast room where the sun never sets
24 hours live broadcast room
Ensure that the anchors are of equal strength
The sun never sets short video matrix construction
Each account has about 100,000 followers and keeps a low profile.
Test videos with high conversion rates
Shoot similar
Chapter 10 How to build founder IP
Why should company founders create personal IP?
What is founder IP?
Drive the entire company’s brand and products through the founder’s personal influence
What is the significance of creating a personal IP?
First, the founder himself is the most passionate about the company.
Second, making short videos to create personal IP is the best way to train the founder’s expression, speech, and camera performance.
Third, short video marketing is a skill that every business founder must master in the next ten years.
Fourth, creating the founder’s personal IP through short videos can help the founder himself get out of the circle.
Things to note when shooting the founder’s IP
shooting method
Interview style: Show the founder’s sense of expertise
How to choose shooting equipment
Make anchors comfortable, look more confident, and feel more expert
Pay attention to the radio
What details should you pay attention to during shooting?
1. Print out a list of shooting topics and prepare to choose them in advance.
2. Pay attention to the props used during shooting, such as notebooks, pens, microphones, etc., to enhance the quality of the work.
3． Prepare water or drinks for the host to enhance the other person’s experience.
4. Before the official shooting, communicate the answers with the expert and optimize them.
5. There should be no noise at the scene to avoid affecting the master's state.
6. Take a breath before asking a question to ground the interviewer.
7． Ask questions repeatedly to mobilize the master's state.
8. Uncover your audience’s interests and predict their reactions.
9. The image of the talent must be managed during the shoot, and a makeup artist can be asked to provide support on site if necessary.
10. Every time you shoot the first article, you need to repeatedly help the talent find the state. If necessary, you can tell the talent what the copywriter should say and how to say it.
11. Put some "expensive goods" on site to improve the quality of the environment and ultimately the quality of the video
What are the techniques for interview-style short video questions?
First, the core of asking questions is to be curious enough about the question, so as to stimulate the master's desire to express
Second, a good questioner is either a match for the interviewee or has a great admiration for the interviewee.
Third, when shooting, you can temporarily expand the topic selection based on the content of the day and past experience.
Fourth, taking care of the interviewee’s emotions is more important than anything else.
Fifth, we should deliberately set some topics that will cause controversy and discussion.
Sixth, an excellent questioner must learn to praise the expert and mobilize his enthusiasm.
Seventh, the core of topic selection is to make users feel "relevant to me"
Eighth, the key to the popularity of short videos is that the artist’s emotions during filming can impress the audience.
Ninth, when answering a question, you must not give the answer directly, but you must raise the fans’ expectations.
How to choose the first question for an interview
Prepare 30 topics in advance and choose the one that reflects the expressiveness of the expert.
Let the other person relax first, and then enter the flow state
An in-depth review of the author’s founder’s IP incubation products
1. If you do it well, users may not be grateful. If you do it poorly, users think it is your problem.
Second, the level and ability of the user determines the ceiling of IP and has little to do with operations.
Third, believe in your own feelings. People who are not good at first glance are basically not good enough and cannot be accepted.
Fourth, so far, few founder IPs have shot high-quality videos after the service has ended.
5. IP that can truly bring value to users can be monetized if there is traffic.
So first think about the path to monetization, and then start doing it
6. Don’t waste time on unimportant things, such as positioning people and what to sell.
7. Don’t be too obsessed with the number of fans. The key is to be able to monetize them.
8. For products with high unit price, the photos must be high-end.
9. Anything expensive can be sold on Douyin.
10. If you can truly create value for users, it is not difficult to earn tens of millions per year.
11. The founder’s IP traffic on Douyin is relatively cheaper than other platforms
12. If the founder decides to make a short video, he must devote 99% of his energy
13. Douyin will have higher and higher requirements for the IP itself.
14. The core of the founder’s IP is topic selection
15. The second core point of the founder’s IP is packaging
16. The third core of the founder’s IP is expressiveness
17. When making IP, benefit others first and then yourself, and continue to output content that is valuable to users.
18. Always maintain a sense of awe and do not harm the interests of users.
Nineteen, breaking the circle
Through Douyin, I met a lot of great people that I had never met before.
20. If the purpose of making personal IP is just to make money, you will be very anxious and painful.