Short video yellow car

live streaming

Import fans into your own private domain and then monetize them

Embedding ads in short videos

Live broadcast room promotion and goods delivery

There are more in foreign countries: such as YouTube subsidies, but less in China.

Suitable for novices

Auxiliary promotion

Auxiliary promotion

Auxiliary promotion

Suitable for experts

User: Provide certain content output to users

Douyin: Tag you and recommend it to users who need it

golden triangle positioning method

First, what can I do?

Second, do I like this?

Third, what is different about me?

First, keywords

Second, be yourself

Third, determine the realization

I can act for a while, but I can't act for a lifetime.

Acting is worse than sincerity

The first step is to take a piece of paper and write the top ten reasons why I am popular.

The second step is to figure out who your target users are?

The third step is to list 50 pain points of your target users.

Find your niche

Appropriate packaging is essentially about being yourself

Suitable for your own personality

Suitable for your own personality

Continuously output valuable content

Let users remember themselves at a certain point

Let the platform think this is a real person account

The platform has traffic support for new accounts

Accounts with too complex content are of no value to the platform

Bind after testing to prevent unbinding from being troublesome

Suit your own personality

Don’t use uncommon words, the simpler, the better

Introduce yourself clearly

Reasons why users follow you

The personal image and personality in the short video match

Make good use of top images

First, do not leave other information in your personal introduction, such as WeChat, Weibo, Xiaohongshu, etc.

Second, try to keep your shooting style as consistent as possible

If you don’t want any fire, just shoot it

Make sure it suits your personality

Good personal image

Excellent expressive and speaking skills

Strong professional ability

Professional ability

But it will bring compound interest effect

Enough videos can bring benefits even if the number of views is small

Even if the content is repeated, it must be filmed again

Pay attention to content

Equipment optional

There are more and more fans, and they have higher requirements for picture quality and can upgrade their equipment.

Need to continue to persist

First, buy promotional services

Second, large size with small size

60 seconds

Take at least 100 short videos

The number of fans has reached a bottleneck and has not increased.

Topics that have become popular will surely become popular again

Only controversial topics will trigger discussions, and only discussed topics will promote communication.

Expert persona, popular topic = popular video

List all users’ pain points

Go to the platform where you can find the answer

Research popular topics

First, hot spots equal traffic

Second, hotspots are more likely to be recommended by algorithms

Third, hot spots are timely

The first category, fixed hotspots

The second category, industry-related hot spots

The third category, sudden hot spots

First, look at the hot search rankings of major websites

Second, read the content released by major public accounts

Third, look at the content published by peers

First, you must use the personality related to yourself

Second, don’t follow what others say.

Third, fast, ruthless and accurate

Fourth, the outlook on life should be positive, and safety is the most important thing

"After seeing what this woman did, I want to smash the glass"

1. The title determines the open rate of the content

2. The title affects the completion rate of the video

3. Titles can enhance the sense of value

"How to lose 10 pounds in 5 days without dieting or exercising"

"5 Tips for Losing Weight"

"7 Types of Leaders"

Note: Data should be concise

Easily aroused emotions

"Is your child still memorizing words like this?"

"Are you still giving antibiotics to your baby?"

"The internet celebrity principal used this method and sold 4 million lessons a day!"

“Yu Minhong used this method to memorize 5,000 words in 5 days.”

"The latest research from Cambridge University shows that eating these 5 foods can make you smarter"

"BBC (British Broadcasting Corporation) Recommends: These 5 Websites Will Make You Happy"

"Are you still worried about becoming popular in short videos? 3 tips to teach you how to do it!"

“Why are foreigners not interested in China?”

need

opening remarks

Main content

end

First, to output useful information, knowledge bloggers must give the audience a strong sense of gain.

Second, timely feedback

Third, WOW moment

First, don’t be anxious, study first

Second, the video should be short and concise, so the script should not be too long.

Third, don’t write about innovative topics

Finally, after you finish writing, you need to revise it again and again until you are satisfied.

Business lecturer, re-edited an offline get out of class and posted it on different accounts and platforms

Topics that work well over and over again

Duplicate content can be hidden

Practice with a mirror

Find the right angle

Interview style video

Look at the person next to the camera and say

Talk while walking

"Ten Years of an Ordinary Girl" - English teacher Xue Li

Excessive beauty reduces the sense of authority

Control your "evil thoughts" of wanting to generate traffic

No matter what you shoot,

If you have a good like rate or a good completion rate, go to the next one.

Still doing well, moving on to the next one

Still doing well, moving on to the next one

After manual review

Still doing well, moving on to the next one

If the like rate, completion rate, and comment rate are good, go to the next one.

If the like rate, completion rate, and comment rate are good, go to the next one.

Hot style

The shorter the video, the higher the completion rate

Ask everyone to like and follow the video in the middle or at the end

Post your own topic

Leave a message yourself

download

First, the title of the video copy can be consistent with the video

Second, be sure to add key topics

Third, always pay attention to some official activities

Fourth, add (must read to the end)\ (recommended to collect and watch again and again) at the end of the post copy.

first peak period

second peak period

Note: Mainly choose based on your own fan status

Automatically disappear after 24 hours

There is no need to pursue refinement or perfection, as long as it can convey the message

Recommendation: use it after you have a certain number of fans

The platform likes paying users

If you have enough budget, you can also spend money to increase your followers.

Paying players have a higher success rate

First, videos that can bring precise fans

Second, when you encounter a video that has a very good momentum of likes and followers, vote decisively.

Third, when the popular video reaches the top and enters the stagnation buffering stage, immediately pursue investment

Fourth, for videos that suddenly become more popular, you need to chase them.

Fifth, we must pursue investment in videos with extremely high input-output ratio.

First, spam videos do not deserve DOU

Second, the stronger the growth rate, the higher the input-output ratio and the more worthy of investment.

Third, the effect of voting on the same video with different accounts may be better.

Intelligent delivery

Similar to experts

Suggestion: Beginners should vote like and comment first, and then vote like experts

After posting the data for one hour, if the like rate is above 3%, you can vote 100

After six hours of promotion, look at the data again. If the data is OK, invest another 100.

Not too particular, it mainly depends on the content

Letting fans into the live broadcast room may bring greater benefits

If you don't do it, you will never

The platform doesn’t like people who break the rules

Think about your personality, business positioning, etc. first, and then act

Disrupt your own personality

Focus on content. If the content is solid, you won’t be afraid of not having users.

Try to reply to every comment

For the anti-fans, calm down, they are also encouraging you.

It is both an interactive method and a way to establish a private domain.

You can either return to fans’ questions or answer questions you want to answer.

Be sure to broadcast live after reaching 1,000 fans

Offline salon or party

Write down your goals for the next 13 days

Write down your goals for the next 101 days

Write down your goals for the next 3 years

Write down 50 pain points

Has rich entry points

Find relevant popular videos based on pain points and select priority topics

1. Determine target users

2. List the pain points of target users

3. Search for keywords again to find hot spots, compare them with pain points, and select topics that are really popular.

4. Process and create these topics

The first step is to package the account name

The second step is the packaging of the account homepage.

The third step is video packaging

First, personal image

Second, ambient lighting

Third, emotional state

The first step is rough cutting

Step 2 Packaging

Step 3 Color Adjustment

Step 4 Process audio

Step 5: Add subtitles

Step 6 Export

self-improvement

Self-breakthrough

Condensate your life story into a 60-180 second story

Hot items that last more than 60 seconds are real hits.

"Ten Years of an Ordinary Girl"

Once you have over 1,000 followers, you can start live streaming

The live broadcast should exceed 60 minutes

The early stage is the practice stage, it doesn’t matter if there are few people

Even if it’s just chatting with fans

1. Directly place an order to purchase products or services

Second, keep real fans

3. Set up gift-giving and wheat-linking

Fourth, set a threshold for the fan base

In addition to being a teacher in the live broadcast room, he is also a salesperson

To bring goods live, you must first have a small store

Fans can place orders from the homepage

The first step is to register and log in

The second step is to select the store type

The third step is to fill in the merchant’s main information and store information.

List products according to the creation process

The first category, sharing useful information

The second type of fan interaction

Point 1: Wear decent clothes

The second point is to ensure that the live broadcast environment is suitable

The third point is to ensure that there is sufficient light for the live broadcast

The fourth point is to pay attention to the background of the live broadcast.

Fifth point, the picture must be stable

The first point is to write a fixed live broadcast time on the homepage

Second point, release a short video trailer

The third point is, if conditions permit, pay to promote the live broadcast room

Beginners are advised to do this three times a week

At least 60 minutes each time

1. Prepare background music

Second, when someone enters your live broadcast room, you must welcome them

3. Show concern for fans

persist in

Continuous optimization

Remind fans to call 666 and wait

Guide fans and users to interact

Douyin: Users tip the live broadcast room

The number of interactions determines the number of recommendations

Example

anyone wants to be seen

Regular fan turns loyal fan

Use in cold weather

First, he speaks very fast, like a machine gun

Second, the mood is very full and it is easy to feel

Third, you can keep talking during the 3-hour live broadcast.

Interact more to increase recommendation rate

Buy DOU

Give timely feedback to fans

The first step is price comparison

The second step is to limit the number of places

The third step is to limit the discount time

Learn how experts live broadcast

light

clothes

picture

Get a gift with purchase

There are few people in the early stage, so don’t be impatient

Bad fixes

Dare to watch the screen recording and ask questions for yourself

Good product

A week of live broadcast warm-up

Hardware upgrade

10,000 yuan DOU

First, Douyin is currently the “ceiling” of domestic daily active traffic.

Second, everyone has a chance.

Third, it is cost-effective.

The first is to go into battle in person

The second type is incubation partners or employees

The third type is to sign a contract with an incubator

Sunshine positive energy

Do one first, then the others

prevent being blocked

Teacher Shen Chen’s team

Live broadcast 24 hours a day on Blue V

The traffic of all accounts is imported to Blue V

Use trumpet to interact with fans

Have someone you trust register

Proportionally divided

Step-by-step division

Ensure that the anchors are of equal strength

Shoot similar

Drive the entire company’s brand and products through the founder’s personal influence

First, the founder himself is the most passionate about the company.

Second, making short videos to create personal IP is the best way to train the founder’s expression, speech, and camera performance.

Third, short video marketing is a skill that every business founder must master in the next ten years.

Fourth, creating the founder’s personal IP through short videos can help the founder himself get out of the circle.

Interview style: Show the founder’s sense of expertise

Make anchors comfortable, look more confident, and feel more expert

Pay attention to the radio

1. Print out a list of shooting topics and prepare to choose them in advance.

2. Pay attention to the props used during shooting, such as notebooks, pens, microphones, etc., to enhance the quality of the work.

3． Prepare water or drinks for the host to enhance the other person’s experience.

4. Before the official shooting, communicate the answers with the expert and optimize them.

5. There should be no noise at the scene to avoid affecting the master's state.

6. Take a breath before asking a question to ground the interviewer.

7． Ask questions repeatedly to mobilize the master's state.

8. Uncover your audience’s interests and predict their reactions.

9. The image of the talent must be managed during the shoot, and a makeup artist can be asked to provide support on site if necessary.

10. Every time you shoot the first article, you need to repeatedly help the talent find the state. If necessary, you can tell the talent what the copywriter should say and how to say it.

11. Put some "expensive goods" on site to improve the quality of the environment and ultimately the quality of the video

So first think about the path to monetization, and then start doing it

Through Douyin, I met a lot of great people that I had never met before.