Refers to all enterprises and individuals that cooperate to produce, distribute and consume the products or services of a certain producer

Refers to an interdependent organization that enables a certain product or service to be smoothly transferred to consumers through the market exchange process.

Research, promotion, contact, negotiation, ordering, coordination, logistics, financing, risk assumption, payment, title transfer, service

Refers to the number of middlemen of the same type at each level of the channel.

intensive distribution

Choose distribution

exclusive distribution

Overall scale, financial strength, product portfolio, channel experience, marketing policy

Batch size, wait time, convenient space, complete product range

economical criteria

control standards

adaptability criteria

Producers use certain rights to win the cooperation of middlemen

Contractual constraints and sales quotas

Measuring intermediary performance

Refers to a situation in which a dealer disregards the distribution agreement and the long-term interests of the manufacturer and sells products at reduced prices across regions.

The market is saturated in some areas

Advertising is too powerful and channel construction has not kept up.

Enterprises are insufficient in funds, manpower, etc., resulting in unbalanced channel development among different regions

Enterprises provide different preferential policies to channels, and dealers take advantage of regional price differences to sell goods.

Contracts between salesmen within the company and the company, and between customers and the company, to prevent falsification of goods and prices.

Regional differentiation of outer packaging

Unified registration of delivery vehicles and unified issuance of controlled waybills

Establish a scientific internal divisional business management system

It is the manufacturer or distributor that bypasses some intermediate links and supplies directly to the retail terminal, rather than selling directly to the final consumer.

Transform manufacturers from loose interest relationships to close strategic partnership relationships, from parallel relationships to vertical and interest integration relationships, from simple disordered radial distribution to true network distribution, from simple contractual relationships to Managerial, cooperative, corporate relationships

Very compact

More compact

managerial

loose alliance

Loosely tied type

A channel system in which two or more companies jointly explore new marketing opportunities

Adopt a multi-channel distribution system for the same or different market segments

Use the Internet to provide products or services, and use computers or other technical means to target customers to conduct and complete transactions through electronic means.

Distribution wholesaler

Brokers and agents

Manufacturers' and retailers' branches and sales offices

There are retail stores

Retail without store