Tesla Inc.

Elon Musk

2003

Palo Alto, California, United States

US$ 24.58B (2019)

Energy Efficiency - Tesla is a leading pioneer when it comes to electric vehicles due to its prominent use of renewable energy sources like solar power.

Partnership - Tesla is collaborating with big giants like Southeast APDA, Yes Energy etc. These collaborations help is expanding Tesla’s renewable energy efforts and in the global market.

Highly innovative - Tesla’s design is top class. And they put a lot of thought during engineering and designing of their electric vehicle to give extreme comfort to their consumers.

Sturdy Brand Image - The market trusts and expects the company to develop clean energy and profitable products. It has gained immense fame.

Limited Presence - On the one hand, Tesla is working on establishing themselves in a hypercompetitive automobile market and on the other they are trying to expand globally.

Premium Product Range - Tesla is an established premium clean energy brand. One of the setbacks they can face is in terms of affordability and a consumer’s trust when it comes to electric vehicles.

Succession Strategy - Elon Musk has become the brand face od Tesla and it is accepted as a one-man-show. Although Elon Musk himself has a lot on his plate.

Autonomous Driving Technology - Tesla’s autopilot technology has gained it fame for its safety and convenience. Making it trustworthy by consumers and the share market. Tesla’s work in autopilot is constantly evolving.

Environment-friendly cars - As consumers are becoming more environmentally conscious, the need for more electric vehicles is growing along with the need to minimise fuel-driven cars.

Battery Production Technology - Tesla is planning on manufacturing its battery cell in-house. This can be a game-changer as it will help the company lower its production cost. And will also create many jobs, in turn, helping the economy.

Increased Competition - Heavy research is being done for automobiles powered by renewable energy and many big companies like BMW and Volkswagen are becoming Tesla’s competitors.

New technologies - There are innovative ways of energy being used in vehicles. Competitive pressure can lead to high operational costs and decreased profit margins.

Long Term Sustainability - It is essential to maintain long term sustainability for a clean energy automobile company. This is a potential threat due to Tesla’s unstable manufacturing conditions and limited EV support infrastructure in North America and several parts of Asia.