MindMap Gallery Sales Giant
"Sales Giant" includes sales concepts, sales strategies, sales techniques, customer relationship management, and self-improvement. Provides a wealth of sales concepts and techniques.
Edited at 2024-11-23 15:39:22This is an advanced guide for future "super individuals". The author, Chen Lifei, switched to finance to overtake others in the workplace, and turned into a workplace influencer by writing on his official account. He not only opened writing courses, but also entered a live broadcast room where beauty and knowledge are paid. This book records the author's thoughts on the rapid personal growth in the past two years. Explosive growth requires not only accumulation, but also a clear understanding of oneself, and being serious about being oneself on the right platform, at the right time, and in the right field. Smart people know how to reward themselves with leanness, and time will cruelly punish those who don’t change. You cannot achieve transformational growth in life by just immersing yourself in hard work. You need a more forward-looking vision and a more ambitious path to achieve explosive growth. Let everyone with growth anxiety find a way, this book will give the answer!
This is a mind map about cleft lip and palate. The main contents include: cleft palate, surgery, cleft lip, and development. The introduction is detailed and the description is comprehensive. I hope it will be helpful to those who are interested!
這是一篇關於液冷技術及冷卻液廠商梳理的思維導圖,主要內容包括:液冷產業主要參與者,液冷技術路徑,液冷技術概覽。
This is an advanced guide for future "super individuals". The author, Chen Lifei, switched to finance to overtake others in the workplace, and turned into a workplace influencer by writing on his official account. He not only opened writing courses, but also entered a live broadcast room where beauty and knowledge are paid. This book records the author's thoughts on the rapid personal growth in the past two years. Explosive growth requires not only accumulation, but also a clear understanding of oneself, and being serious about being oneself on the right platform, at the right time, and in the right field. Smart people know how to reward themselves with leanness, and time will cruelly punish those who don’t change. You cannot achieve transformational growth in life by just immersing yourself in hard work. You need a more forward-looking vision and a more ambitious path to achieve explosive growth. Let everyone with growth anxiety find a way, this book will give the answer!
This is a mind map about cleft lip and palate. The main contents include: cleft palate, surgery, cleft lip, and development. The introduction is detailed and the description is comprehensive. I hope it will be helpful to those who are interested!
這是一篇關於液冷技術及冷卻液廠商梳理的思維導圖,主要內容包括:液冷產業主要參與者,液冷技術路徑,液冷技術概覽。
"Sales Giant"
sales concept
Customer demand oriented
Gain in-depth insight into customer business processes, comprehensively analyze pain points and challenges, and ensure that sales plans accurately respond to customers' actual difficulties.
With customer success as the ultimate goal, we work with customers to grow together and establish deep trust and strategic partnerships.
Focus on the customer’s purchasing decision-making process
Awareness stage: Increase the visibility of products or services through marketing, content marketing and other means to attract customer attention.
Interest stage: Provide valuable information, case sharing, etc. to stimulate customers' interest in learning more.
Evaluation stage: Assist customers to compare products or services and provide detailed advantage analysis and competitive product comparison reports.
Decision-making stage: Provide purchase decision support, such as preferential policies, optimization of contract terms, etc.
Post-purchase stage: follow up on user experience, provide after-sales service and technical support, and promote repeat purchases and word-of-mouth communication.
The importance of building long-term relationships
Long-term cooperation can reduce customer acquisition costs and increase customer lifetime value.
Customer word-of-mouth recommendations bring new business opportunities and expand customer networks.
In-depth cooperation helps to jointly innovate and develop solutions that adapt to market changes.
sales strategy
customer development
Positioning and screening of potential customers
Based on product features and functions, determine the suitable target customer range such as industry, enterprise size, geographical location, etc.
Use market research data, industry reports, CRM systems and other tools to screen out potential customers with purchasing potential and intention.
Development channels and methods
Online platform: Use social media, professional forums, e-commerce platforms, etc. to promote products and collect leads.
Industry exhibitions: showcase product advantages, communicate face-to-face with potential customers, and establish preliminary contacts.
Recommended introduction: Encourage existing customers, partners, industry experts, etc. to make recommendations.
Unknown visits: proactively contact potential customers through phone calls, emails or on-site visits.
Demand mining
Effective questioning techniques
Opening questions: Easily break the ice and understand the customer’s basic situation and business overview.
Probing questions: Dig deeper into customer pain points, goals, expectations, and constraints.
Confirming questions: Summarize and confirm the understanding of customer needs to ensure accuracy.
Listen to customers’ deep needs
Stay focused and patient, give customers ample opportunities to express themselves, and do not interrupt easily.
Use non-verbal means such as body language and eye contact to express attentive listening.
Analyze the emotional factors, implicit needs and unstated expectations in customers' words.
Plan presentation
Customized solutions
Combined with the results of customer demand analysis, select the key features and functions of the product or service and build a personalized plan.
Provide optional packages or configurations to meet the budgets and needs of different customers.
Highlight product or service value
Functional benefits: Describe in detail how the product or service solves customer pain points and improves work efficiency, quality or effectiveness.
Cost savings: Calculate and demonstrate long-term or short-term cost reductions, such as procurement costs, operating costs, etc.
Efficiency improvement: Explain the value brought by time saving, process optimization, etc.
Risk reduction: Analyze how products or services avoid potential risks, such as market risks, technology risks, etc.
sales skills
Communication skills (verbal, non-verbal)
Language expression: Use clear, concise, and easy-to-understand language, avoid piling up professional jargon; adopt a positive, enthusiastic, and confident tone; adjust the speaking speed and wording according to the customer's communication style.
Non-verbal communication: maintain good posture and lean forward to show concern; look at the customer sincerely; use gestures appropriately to assist expression; have a friendly and focused facial expression.
Methods and strategies for handling objections
Listen to objections: Patiently listen to the customer's complete statement, do not rush to refute, and ensure that you understand the core of the objection.
Recognize feelings: express understanding and recognition of customers' worries and doubts, and establish emotional resonance.
Clarification questions: Ask questions to further clarify the reasons and background of the objection.
Provide solutions: Provide targeted explanations, evidence or alternatives based on the type of objection.
Confirm attitude: Ask the customer about their acceptance of the solution to ensure that objections are handled effectively.
Negotiation skills and bargaining power
Negotiation start: Create a good atmosphere, set the negotiation agenda, and clarify the goals and bottom line of both parties.
Negotiation midfielder: Use concession strategies to exchange small gains for key benefits; propose exchange conditions to achieve a win-win situation; pause appropriately to adjust the pace of negotiations.
Negotiation closing: summarize the negotiation results, confirm the terms of the agreement, and ensure that both parties understand and agree; deal with remaining issues and successfully conclude the transaction.
customer relationship management
Customer follow-up plan and frequency
Divide customer levels based on customer value (such as purchase amount, purchase frequency, industry influence, etc.).
Develop personalized follow-up plans for customers of different levels. High-value customers maintain high-frequency and in-depth follow-up, while low-value customers maintain moderate contact.
Improved customer satisfaction
Before product or service delivery: Set clear delivery standards and time points, and communicate delivery progress in a timely manner.
During the delivery process: Ensure product or service quality meets or exceeds customer expectations, and provide training and technical support.
After delivery: proactively return visits, collect customer feedback, respond quickly and solve problems.
Cultivation and maintenance of customer loyalty
Establish customer loyalty programs such as points redemption, exclusive offers, priority services, etc.
Regularly hold customer appreciation activities and membership activities to enhance customers' sense of belonging and honor.
Provide personalized value-added services, such as industry information sharing, customized product upgrades, etc.
self-improvement
Shaping the salesperson’s mentality
Be positive and optimistic: When faced with rejection and setbacks, quickly adjust your mindset and see potential opportunities.
Perseverance: Maintain perseverance and determination in projects with long sales cycles and difficulty, and do not give up easily.
Self-confidence and self-improvement: Believe in your own abilities and the value of your products or services, and dare to challenge high goals.
Continuous learning and knowledge updating
Participate in professional training courses: learn the latest knowledge and methods such as sales skills, product knowledge, industry trends, etc.
Read professional books and journals: broaden your knowledge and gain a deeper understanding of market trends, customer psychology, etc.
Communicate and share with peers: Participate in industry conferences, forums and other activities to learn from others’ successful experiences and failures.
Summary and reflection on sales experience
Establish a sales case library: record sales process, strategies, results and other detailed information.
Regular review: analyze the key factors of successful cases and summarize the improvement directions of failed cases.
Apply lessons learned to new sales practices and continuously optimize sales methods and processes.