Advertising is not simply entertainment or art, but a medium to convey product or service information to the audience. It should be based on facts and provide consumers with practical benefits and solutions.

The first is to directly promote the sales of products or services and increase market share; the second is to enhance the brand image and enhance consumers' awareness and trust of the brand, and advertising must be integrated into a broader market strategy for overall consideration.

The importance of personal insight

Tips for attracting consumers

Follow the 3B 2 principle

Accurate and clear information

Creating emotional resonance

Every advertisement is a long-term investment in the brand. We must strive to make the brand have and maintain a high-profile unique image, such as Marlboro's rugged cowboy image, so that consumers can have a deep impression and establish a close connection with the brand.

What consumers buy is not only the product itself, but also the material and psychological benefits it brings. The impact of product-related matters in advertisements on purchasing decisions is sometimes more important than the actual attributes of the product, such as the "happiness" promoted by Coca-Cola Emotional benefits such as “enjoyment”

In a market environment where the differences among similar products are decreasing and homogeneity is increasing, the depiction of the brand image is more critical than emphasizing the functional characteristics of the product. It is also necessary to maintain and strengthen the brand image through continuous advertising and marketing activities to keep the brand in the market. A unique position in the minds of consumers

Through market research and data analysis, understand the characteristics, needs, and consumption behavior of the target audience, as well as competitors’ advertising strategies, market shares, etc., to provide a basis for the formulation of advertising strategies.

Clarify the target audience for advertising, formulate targeted advertising plans based on their characteristics and needs, and improve the accuracy and effectiveness of advertising.

That is, analyze the advantages and disadvantages, opportunities and threats of advertising, comprehensively evaluate the internal and external environment of advertising, and formulate a more competitive advertising strategy.

Detailed introduction to the characteristics, advantages and limitations of various advertising media. For example, television advertisements have strong visual impact and wide coverage, but high production costs; newspaper advertisements have strong timeliness and high credibility, but relatively weak visual effects, etc. , helping advertisers choose appropriate media based on product features and advertising goals.

It emphasizes formulating scientific and reasonable media mix strategies based on the characteristics and audience coverage of different media to maximize advertising effects, such as combining TV advertising with online advertising, outdoor advertising, etc. to reach target consumers in an all-round way.