MindMap Gallery Visual design and production (including poster design process)-1
Visual design and production (including poster design process) - 1 mind map, including dots, lines and surfaces, color matching, board design, copywriting layout, poster design process, colors, text in posters, etc.
Edited at 2024-11-22 21:17:25This is an advanced guide for future "super individuals". The author, Chen Lifei, switched to finance to overtake others in the workplace, and turned into a workplace influencer by writing on his official account. He not only opened writing courses, but also entered a live broadcast room where beauty and knowledge are paid. This book records the author's thoughts on the rapid personal growth in the past two years. Explosive growth requires not only accumulation, but also a clear understanding of oneself, and being serious about being oneself on the right platform, at the right time, and in the right field. Smart people know how to reward themselves with leanness, and time will cruelly punish those who don’t change. You cannot achieve transformational growth in life by just immersing yourself in hard work. You need a more forward-looking vision and a more ambitious path to achieve explosive growth. Let everyone with growth anxiety find a way, this book will give the answer!
This is a mind map about cleft lip and palate. The main contents include: cleft palate, surgery, cleft lip, and development. The introduction is detailed and the description is comprehensive. I hope it will be helpful to those who are interested!
這是一篇關於液冷技術及冷卻液廠商梳理的思維導圖,主要內容包括:液冷產業主要參與者,液冷技術路徑,液冷技術概覽。
This is an advanced guide for future "super individuals". The author, Chen Lifei, switched to finance to overtake others in the workplace, and turned into a workplace influencer by writing on his official account. He not only opened writing courses, but also entered a live broadcast room where beauty and knowledge are paid. This book records the author's thoughts on the rapid personal growth in the past two years. Explosive growth requires not only accumulation, but also a clear understanding of oneself, and being serious about being oneself on the right platform, at the right time, and in the right field. Smart people know how to reward themselves with leanness, and time will cruelly punish those who don’t change. You cannot achieve transformational growth in life by just immersing yourself in hard work. You need a more forward-looking vision and a more ambitious path to achieve explosive growth. Let everyone with growth anxiety find a way, this book will give the answer!
This is a mind map about cleft lip and palate. The main contents include: cleft palate, surgery, cleft lip, and development. The introduction is detailed and the description is comprehensive. I hope it will be helpful to those who are interested!
這是一篇關於液冷技術及冷卻液廠商梳理的思維導圖,主要內容包括:液冷產業主要參與者,液冷技術路徑,液冷技術概覽。
Visual design and production
point line surface
Points, lines and surfaces are the skeleton of the entire picture
point
point shape
A relatively small element in a picture can be counted as a point element.
Set off the atmosphere
You can use dots to enhance the atmosphere of the entire picture.
active page
When the picture is dull, you can use some points related to the theme to enliven the layout.
emphasize reminder
Adding an eye-catching point can serve as a guide
Wire
Line shape: A line may be generated between two surfaces, and the words connected are also lines.
Connection and guidance
Lines can be used to guide the user’s gaze
You can also connect the entire page with lines
distinguish and emphasize
Used to distinguish different levels of information
It can also be used to emphasize a certain piece of information
used to modify
Modify or enhance the atmosphere of the picture
Line of sight is also a line
Use the line of sight as a line to guide users to look in the direction of the character (usually copywriting)
The temperament of lines
balance of horizontal lines
Verticality of vertical lines
The agility of slashes
The softness of curves
The rigidity of the fold line
Different lines have different corresponding temperaments, and the scenes of use are also different.
noodle
Surface form: the main element of a picture, the most important part of the design
Points and lines are used to assist surfaces
Distinguish between sectors
Distinguish between sections with different content
Use content cutting on the page. Lines are more suitable for distinguishing information with weak levels.
Words can also be faces
When the words are enlarged to a certain level, they can rise and become faces.
Summarize
Points, lines, and planes exist relatively, and some exist independently.
Color matching
While catering to the product style, highlight the product and copywriting
product
product itself
color contrast
outline outline
Product packaging
Modifying elements
Synthetic effects
font
Font color selection
chiaroscuro
color contrast
Font style
Panel design
composition in posters
central axis composition
triangular composition
Mystery and technology
skeletal composition
Orderly layout
oblique composition
Impactful, unstable effect, bursting with vitality and vitality
Full layout
The details are rich and can highlight the main selling point (commonly used in the main image)
Main points
The same plate
balance in plank
relative symmetry
absolute symmetry
golden section
1:0.618 (golden symmetry)
Overlap and Breakthrough
Poster design process
Tell stories with posters
Generate imaginative space to arouse imagination and resonance
design requirements
01 Customer communication
Obtain some reference information through communication
style
refer to
Benefit point
product audience
corporate culture
design cycle
special request
02 Theme copywriting
Suitable for theme activities
03 Product information
Product specifications (there are many skus)
Seize a certain point to highlight product features
divergent thoughts
Limited information turns into concrete pictures
mind map
Divide it into useful discrete information with the fewest words
Copywriting and layout
Composition of copywriting
main title
description copy
Benefit point
impress consumers
Copywriting essentials
Recognition
title
Helvetica, Microsoft YaHei, etc.
Text, description
Song style, Kai style, Chinese New Wei style
sense of rhythm
The font size of the main title should be larger than the description copy
sense of fulfillment
Copy color changes
The main title font has a strong contrast with the background color
Typesetting form
Align left
center alignment
Align right
Rectangular typography
Control of spacing and line spacing
Leave appropriate space
color
color basics
color mode
RGB color mode
Color mode used for screen display
The three primary colors of red, green and blue
for displaying color images
Wide color gamut
Can present more colors
CMYK color mode
Color mode used for printing
Narrow color gamut
Unable to render all colors in RGB color mode
Cyan, magenta, yellow and black four colors
Color is achieved by mixing different proportions of pigments
LAB color mode
A device-independent color mode
Three channels of brightness, chroma and saturation
Can accurately describe colors
Wide color gamut
Color adjustment
Hue/saturation adjustment
Adjust the color palette in an image
Hue
Change the tone of a color
saturation
Change color purity
brightness
Change the lightness or darkness of a color
Curve adjustment
Adjust brightness and contrast in images
Curve: Shows the brightness of each pixel in the image
Adjust curve
Change the brightness value of pixels in an image
Levels adjustment
Adjust the black and white balance in an image
Levels: Displays the distribution of brightness values of pixels in the image
Adjust levels
Change the distribution of brightness values in the image
color management
color space
Learn about the different color spaces and their applications
SRGB
for internet and electronic devices
Adobe RGB
for printing and photography
Prophoto RGB
For high-end photography and printing
color correction
Correct monitor and printer colors
printer calibration
1437k
Monitor calibration
4083k
ICC profile
Configuration file
Describe the color characteristics of the device
Color matching
Two major categories of colors
Black, white and gray
colorless
color
three elements of color
Hue
color circle angle
purity
saturation
brightness
brightness
The abscissa in the color picker is saturation, and the ordinate is brightness.
relationship between colors
Different color matching schemes have an impact on the visual style of the picture (contrast between colors)