Algorithm recommendation mechanism (creating user tags)

Complete account information (binding, authentication)

Increase account weight

cell phone

SLR

DV machines, cameras, drones

Tripod, stabilizer, slide rail, fill light, microphone, various lenses

The picture should pay attention to reasonable composition (golden composition method, reasonable white space)

Long shot: used to express the relationship between characters and the environment. Medium shot and close shot: used for character dialogue, action and expression. Close-up: used to show unique subtle actions (putting on shoes, washing hands, crying, etc.). Various shots are combined with each other.

Camera perspective: first-person perspective (what I see), third-person perspective (what bystanders see)

Computer (fine)

Mobile phone (lightweight)

What kind of content is attractive?

Choose a unique story-telling shooting angle to show the central content (for example, because your boyfriend thinks you are fat and you decide to lose weight, instead of directly filming weight loss)

A melodrama with ups and downs and a surprising ending, unconventional tricks, grassroots counterattacks, a love story that turns from bad to good.

Front-end and back-end thinking (the front-end video output value attracts fans and traffic, and the back-end opens a window to sell related products and courses)

Personality creation (create a unique personality, show your value, let everyone know you, like you, and follow you)

Short video types that are easier to make

overall process

Several major elements of scripting

Pet business

Director, camera editor, actors

High-quality original content (don’t use hard advertising as a marketing account, use soft advertising)

No jumping around in fixed areas, vertical content is better

Release time: Choose a leisure time period at noon or after get off work, and try to fix the time period in the future

Excellent video quality (even light, good imaging quality, no shaking)

Suitable for multi-person shooting types (the system will give more traffic to outdoor multi-person shooting content because the production threshold for this type of video is high)

Try to choose popular music that fits the theme of the video

The picture must be taken in full screen without black borders, and in portrait orientation rather than landscape orientation, so that it is convenient for users to view.

Try to update at a fixed time every day and stay active, which can increase the weight.

Strategies for increasing followers: At the end of the video, the next key knowledge is announced to guide continued attention. After directing attention, you can receive tuition discounts and other benefits by sending a private message. At the end of the video, set a question and answer, or publish discussion-like comments to guide interaction with comments to increase the weight of the account and guide additions. Group, establish a free learning group chat, and then conduct private domain conversion, Live broadcast: organize training teachers for each course to start classes on time, and transform students in the live broadcast room Improve account promotion: guide comments, likes, completion rate, account operation and content output are mainly to attract new students to sign up and convert. Don’t pay too much attention to the number of fans and likes. The content should be based on fragmented key knowledge sharing to guide sign-ups and learning. A complete course, no need to do a series of courses to attract attention, more keywords and topics are embedded, and it is biased towards inclusion, search and recommendation. The content should not be too straightforward and low-quality marketing (showing product information for a long time). The picture quality and editing should not be too rough. Hit the key points directly without explaining too much about other content. The duration should be limited to two minutes and finished quickly. This will help to increase the completion rate and reduce Free output of course materials, pay attention to avoid sensitive words and sensitive operations (deleting works, etc.), and form an independent style

The content must be attractive: chasing hot topics, valuable, and positive energy

No logo, marketing, or hard advertising is allowed.

Stealing other people’s videos or having watermarks from other accounts in the video

Making fun of the RMB, tampering with the national anthem, wearing military or police uniforms, and not obeying the law.

Involving high-risk actions, dangerous driving, and dangerous weapons and equipment

Spreading false health knowledge, folk remedies, and spreading rumors

Study your own account (adjust and optimize after analysis)

Research benchmarking accounts (analyze and learn from)

Understand user characteristics, behavior, psychology, needs, and feedback

Create interactive topics and strengthen contact and interaction with users

Understand the Douyin recommendation mechanism

Comment ratio, like ratio, completion rate, forwarding volume

Excellent works: Like ratio is greater than 5%, comment ratio is greater than 1%

Give the audience a reason to like it at the end (can meet audience expectations and recognition)

Likes are the fulfillment of self-promise (please see the end to set up the climax plot)

Likes are for fear of missing out on value (interesting content, you won’t find it if you don’t collect it and like it)

Take advantage of the herd mentality (if you see this video already has likes and comments, you will think it is a good video, and you will be more willing to like and comment)

Use copywriting, subtitles, and sounds to guide likes (Guidance: Let us like them)

The content of the video itself is informative and controversial, triggering discussion and speculation.

Use copywriting to guide (for example, what do you think? Do you think I am doing this right? Do you have any good ideas? etc.)

Set initial comment guidance (use trumpet comments to create discussion points and trigger comments)

Participate in comment competition (deliberately holding opposing views to create controversy)

Supportive copywriting, critical error copywriting, encouraging copywriting

Interactive, narrative, suspense, paragraph, and resonance copywriting

sell goods

Recruiting agents

Explore food stores, run live broadcasts to give rewards, divert traffic to stores for monetization, help others operate accounts, and establish an MCN internet celebrity incubation agency

Pay for knowledge

Advertising cooperation

Taboo on accepting advertisements

Open e-commerce permissions and sell goods through windows

Activate live broadcast permission

Set up a jump link (for corporate accounts) to connect to the corporate official website or mall