Increase brand exposure and popularity.

Increase the interactivity of products and establish connections with users

Attract a certain number of precise fans.

Build brand trust and become the leading brand of water purification products.

Achieve product sales conversion and increase the conversion rate of e-commerce channels.

Create continuous community interaction and enhance user loyalty.

Housewives/housekeepers: have high requirements for healthy water quality at home and hope to choose cost-effective water purification products.

Health-conscious young people (25-40 years old): pay attention to water health and drinking water quality, environmental protection and green living.

Fitness enthusiasts and high-net-worth users: Pay attention to personal health and may have high-end water purification needs.

Understand the working principles, functions, cleaning effects, etc. of water purification products.

Looking for cost-effective and reliable water purification product recommendations.

Strong interest in environmental protection and healthy drinking water.

Product display

educational content

Challenges and Trends

User experience and reviews

lifestyle content

Brand story

Video duration: It is recommended to keep it between 15-60 seconds to convey information concisely and efficiently.

Visual effects: Focus on clear and bright images, highlighting the clarity and filtering effect of water.

Subtitles and explanations: Use easy-to-understand text explanations, coupled with humor or concise audio explanations.

Publish 3-5 videos every week to keep the frequency and content fresh.

Content strategies can be adjusted based on hot or seasonal topics (such as summer drinking water needs, healthy drinking water in winter, etc.).

Actively respond to fans’ comments and questions to build brand trust.

Guide fans to engage in secondary interactions, such as participating in comment interactive challenges (for example: "What kind of water purifier do you use at home?").

Encourage users to post videos of their own experience and set up interactive activities with prizes (such as giving away coupons, lucky draws, etc.).

Live broadcasts are held regularly to demonstrate product features and conduct Q&A to answer consumers’ concerns.

Through the live streaming function, products can be directly directed to the e-commerce platform to increase the conversion rate.

Cooperate with TikTok experts or health bloggers in related fields and use their influence to promote water purification products.

You can choose to conduct "challenge activities" or customize video cooperation to enhance brand exposure.

Use TikTok's analysis tools to regularly check the views, interactions, completion rates and other data of various videos.

Analyze which types of videos (such as education, challenge, product display, etc.) are popular and optimize the direction of content creation.

Adjust the time period for video release according to the time when the audience is active (such as morning, lunch break, evening) to increase exposure.

Continuously adjust the direction of content based on audience feedback and data results, such as adding more interactivity or trying different presentation styles.

In-Feed ads: Display product videos while users are browsing, attracting them to click to enter the details page.

Branded Hashtag Challenge: Create a branded hashtag challenge to encourage user participation, increase interaction and exposure.

TopView advertising: Use TikTok’s TopView advertising function to display brand content when users open TikTok to ensure high exposure.

Link TikTok accounts with other social platforms (such as Instagram, WeChat, Weibo, etc.) to guide fans to follow.

Cross-promote through social media advertising, WeChat public accounts, etc. to increase brand exposure.

Participate in brand activities or competitions related to environmental protection and healthy living, and use brand cooperation to increase your voice.