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MindMap Gallery The Art of Programming
The Art of Programming
This is a mind map about the art of program planning, which comprehensively and systematically analyzes all aspects of host planning and innovative activities, aiming to help readers improve their hosting abilities and qualities. The content of this book is concise, the theoretical explanation is concise and comprehensive, and it is easy to understand and apply in practice. At the same time, the examples in the book are close to reality, relevant and keep pace with the times, fully reflecting the current situation and characteristics.
Edited at 2024-11-27 13:45:15
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The Art of Programming
- The Rise of Individuals Reading Notes
This is an advanced guide for future "super individuals". The author, Chen Lifei, switched to finance to overtake others in the workplace, and turned into a workplace influencer by writing on his official account. He not only opened writing courses, but also entered a live broadcast room where beauty and knowledge are paid. This book records the author's thoughts on the rapid personal growth in the past two years. Explosive growth requires not only accumulation, but also a clear understanding of oneself, and being serious about being oneself on the right platform, at the right time, and in the right field. Smart people know how to reward themselves with leanness, and time will cruelly punish those who don’t change. You cannot achieve transformational growth in life by just immersing yourself in hard work. You need a more forward-looking vision and a more ambitious path to achieve explosive growth. Let everyone with growth anxiety find a way, this book will give the answer!
- cleft lip and palate
This is a mind map about cleft lip and palate. The main contents include: cleft palate, surgery, cleft lip, and development. The introduction is detailed and the description is comprehensive. I hope it will be helpful to those who are interested!
- 液冷技術及冷卻液廠商梳理
這是一篇關於液冷技術及冷卻液廠商梳理的思維導圖，主要內容包括：液冷產業主要參與者，液冷技術路徑，液冷技術概覽。
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- Outline
The Art of Programming
Chapter 1 The significance and requirements of the host’s participation in program planning
Section 1 The meaning of program host’s participation in planning
before class
Classification
Planning in a narrow sense: refers to the planning and organization process of host programs with new perspectives, high interests, deep development, and timely involvement.
"Action planning" of the host's program: as a design, decision-making and organization that runs through the entire process of the host's program
Host program planning in a broad sense: advertising arrangements, public relations planning
Planning of the host's program time, etc.: refers to a plan designed by the host and behind-the-scenes reporters before an event occurs to provide a more perfect report on the event.
Planning is planning or planning, and it is a creative activity based on the existing basis.
meaning
The conditions provided by reality are the basis for planning.
Planning must have clear goals
Plans should be comparable
program
The first step: first conduct necessary investigation and understanding; conduct a comparative analysis of the "environment" related to planning; knowing ourselves and our enemies requires planning to stand at a higher starting point and be fully committed;
Step 2: Adjust the planning goals according to actual conditions and needs. That is, establishing or adjusting planning goals as needed is a more important procedure.
Step 3: Plan ideas and formulate preliminary plans
Step 4: After the planning plan is released, conduct organized and scientific evaluation and repeated screening. The first is to demonstrate its social and economic benefits; the second is to demonstrate its competitiveness in the radio and television market.
illustrate
1. Program planning is a systematic project that operates according to specific procedures. The criteria for successful planning are the rationality and high success rate of the plan.
2. Planning is a kind of advanced thinking quality unique to human beings. Careful planning is an important guarantee for scientific decision-making, as well as for achieving expected goals and improving work efficiency.
3 Harvard Business Management Series Compilation Committee: Planning is a procedure. In essence, it is a rational behavior using brain power. Basically all planning is about the future. In other words, planning is making current decisions about what will happen in the future. In other words, planning is to find out the causal relationship between things and measure possible paths in the future as the basis for current decisions. That is to say, planning is deciding in advance what to do, when to do it, how to do it, and who will do it. Planning is like a bridge that connects where we are now with where we will pass in the future. The steps of planning start with the assumed goal, and then formulate strategies, policies and detailed internal work plans to achieve the goal. Finally, it also includes effectiveness evaluation and feedback, and then return to the starting point to start the second cycle of planning. Planning is a continuous cycle.
Features of planning
Planning is more of a strategic decision-making, including analyzing situations, discovering problems, determining goals, designing and optimizing plans, and finally forming a complete set of links such as specific work.
Planning is to put forward the overall goal, concept, and guiding ideology for the implementation of a thing. It is a macro-level plan and is the key to determining the success or failure of the thing.
planning definition
It is a science based on the theoretical knowledge of systems theory, decision theory, cybernetics, sociology, psychology, public relations and modern management. It is a subject that integrates politics, economics, history, culture, art, "Soft science" integrating science and technology
elements of planning
planner
Obtain the basis for planning through argumentation and research
Under the guidance of correct theories, use scientific methods
Clear goals and find the right target
Make an assessment
Survey on ratings and listening rates
Adjust plan
Planning principles
politics
information
system
various variables in the system to achieve optimization
comprehensive
Comprehensive application of the latest results of social sciences
feasibility
Determine the need for planning and the possibility of implementation
benefit
social benefit
Economic benefits
collective
The crystallization of collective wisdom
creativity
Section 2 The significance of the program host’s participation in planning
It is conducive to close cooperation between all aspects of collection, editing and broadcasting, and improves the overall level of the program.
It breaks the long-term separation and lack of internal connections between the collection and editing, and creates favorable conditions for the close cooperation between the collection, editing and broadcasting.
Editorial angle
Be familiar with the host’s thoughts and intentions
Be familiar with the host’s style and characteristics
Starting from the effect
Program content and presentation format suitable for the host
It is conducive to the organic combination of accounting and improving the overall quality of the program.
Careful combination of content, connection and transformation
Transitions between units
Clear-cut, in-depth, and interlocking
Cross-combination of various types of content of different natures
The host's sense of responsibility is greatly enhanced and the supervisor's initiative is brought into play
host responsibility system
Program production responsibility system
It is conducive to the diversification of program styles and makes the program format more lively.
The famous American "60 Minutes"
It is helpful to strengthen the psychological and emotional connection with the audience and close the relationship with the audience.
Audience reaction procedures for receiving information
The information disseminated must attract the attention of the audience
Comprehension, whether the audience understands the message received
Appreciate it, like it or not
Evaluation, agree or disagree
Action, the audience takes action after receiving the information
The importance of moderators in effective communication
Get your audience's attention
Provide your audience with help understanding information
Create an atmosphere conducive to audience appreciation
Show the meaning of the program
Guide the audience’s evaluation
Section 3 Principles for Program Hosts to Participate in Planning
Party spirit principle
Talk about politics
Serve socialism
Serve the overall situation
serve the people
legal and moral principles
Planning requirements
Comply with regulations
in line with social ethics
Base
Sure
run
strategy
Host request
Consciously learn legal knowledge
Enhance legal awareness
Improve quality and ideological and moral standards
Innovation principles
Content innovation
new program resources
new social phenomenon
new life experience
form
structural innovation
style
style
means
Survey research principles
policy
Close to the masses
Close to life
practice
Understand the sufferings of the masses
Understand the voices of the people
validity principle
Planning goals are consistent with expected goals
Career Vision Principles
Comply with the host’s career plan
system principles
Wholeness
Globality
Efficiency
Section 4 The program host’s participation in the planning process
Planning goal setting
concretize
Quantitative
Choose the best goal
Analysis of planning environment
The meaning of planning environment: it is the consideration of the organizational and social conditions such as what impact will be produced or what impact will be received when planning is implemented. Analyzing the planning environment is a necessary planning procedure after establishing goals.
Social Responsibility and Social Image
That is, the analysis of constraints
resource constraints
organizational constraints
legal constraints
Classification
internal environment and external environment
Favorable environmental factors and unfavorable environmental factors
Consideration in planning topics
Determine the general direction of planning and form a framework
Formation of idea: Determine the goal-goal analysis-implementation measures-the complete idea is the complete plan
Planning and scheduling
Institutions required for the program
material security
Personnel protection
Funding guarantee, etc.
List plans and schedules
Who implements
How to implement
When will it be implemented?
Division of responsibilities, responsibility assigned to each person
Arrangement of planning documents
Concise and easy to understand
Rich and informative
Rigorous and complete
Strong operability
Organizational implementation of planning intentions
Purpose: Determined by effect
Outstanding creativity achieves the greatest possible desired effect
Planning effectiveness evaluation and feedback
Chapter 2 Guarantee mechanism for cultivating the host’s planning ability
Introduction
Excellent host
Basic requirements
Good appearance
Good sound
mandarin
Important conditions
ability
quality
Require
good temperament
unique personality
extensive knowledge
Strong creativity and planning skills
Strong writing and language expression skills
Section 1 The market mechanism that creates the host’s planning capabilities
Marketization
inevitable driving force
Industrialization
competition mechanism
Talent flow
The capable ones go up, the mediocre ones go down
Section 2 Selection mechanism for cultivating host’s planning ability
political literacy
political attitude
Theoretical accomplishment
Thought style
moral cultivation
policy level
Direct performance of the host
manner
language
expression
keynote
Summarize
Have a high degree of political awareness and moral sentiment
We must always think of the masses and have the interests of the broad masses of people at heart
public figure image
It is the basis of personality image and social image
cultural literacy
Solid professional basic knowledge
Mencius: If you have deep knowledge, you can draw on it from its source.
Ancient thinker Wang Chong: If a person has knowledge, he will be powerful.
Yang Weiguang: The host of the program has to write new articles every day, covering a wide range of topics. Although it is impossible to be an omnipotent expert, his knowledge must be broad, including astronomy and geography, ancient and modern, Chinese and foreign, social sciences and natural sciences.
Learn more, practice diligently, and accumulate rich experience
language literacy
content
Must have good voice talent and broadcasting theory and skills
Must have strong language expression skills
Features
obvious sense of object
The host mobilizes his emotions---gets excited---an important means to stimulate the desire to host
Strong flavor of communication
Communication with the audience is a two-way street - determined by the way the language is spoken
Equal relationship-closeness-increases the attraction of the program
Flexible improvisation
Specific situations, different topics and emotions at the scene
Distinctive personality
sound characteristics
personalization of expression
Personalization of ideas
Personalization of style
psychological quality
Temperament type
Characteristics: mature, calm, objective, stable
Creative
consciousness
Pursue creation and form strong interests. Interest is the motivation for cultivating creativity.
persistence
The host is required to exercise his mental endurance and willpower. Once he has chosen the right goal, he must persevere and never give up until he achieves his goal.
exploratory
We must constantly cultivate our ability to discover, analyze and solve problems. Be good at observation and diligent in thinking.
flexibility
You must exercise your ability to adapt to changes in the environment, be good at accepting new things, and be good at summarizing experiences and lessons from failures.
personality type
will
mood
reason
Will type
high mental state
subjective will
different ways
Positive guidance
Competence and literacy
Look at the problem from the opposite direction
Ask outsiders for perspective on your goals
think like a child
Exercise association skills
Find a metaphor for your goal
Come up with new ideas
Cultivation of temperament
The temperament should be consistent with the program being hosted
Non-verbal symbols such as expressions, gaze, body posture, and behavior that constitute temperament must be consistent with the host's program
news literacy
Section 3 Training and Learning Mechanism to Cultivate Hosts’ Planning Ability
Policy: Facing modernization, facing the world, and facing the future, cultivate a team that is politically minded, familiar with the party's line, principles, policies, laws, and regulations, has proficient professional knowledge, and masters modern science and modern management methods to be used in reform and planning and modernized teams in new areas.
key points of strategic goals
Improve host’s sense of political responsibility and professional responsibility through training
Hosts in professional knowledge categories should learn relevant professional knowledge
Learn from society and life
Improve the host's language expression ability through training
organizational unit
Determine professional training plans and prepare professional training materials
Work with a certificate
Putonghua Proficiency Certificate, Putonghua Ability Certificate, Professional Training Certificate---Host Certificate
Give full play to the role of radio and television societies at all levels
Establish a system to financially ensure the implementation of the training plan
Professional schools should change their concepts and regard the training of professionals as one of the leading directions in running schools.
Section 4: The management and incentive mechanism to cultivate the host’s planning ability
Introduction
Leaders must have modern awareness of the management of hosts
Change the management of people to the management of people by the system, and establish a mechanism suitable for the development of the host. Such as establishing a host-centered system, a producer system, etc.
Establish a people-centered organizational management mechanism
Establish reward and supervision and restriction mechanisms
Establish a host qualification review mechanism
Establish a macro-control mechanism to promote the flow of hosts
Establish a host resource development mechanism
Chapter 3 Preparation before host program planning
Section 1 The role of audience research
audience research
definition
how to proceed
effect
Host program audience survey tasks
Data collection
The basis for the entire investigation
Statistics and analysis of data
Statistical staff: have insight and analytical skills, can keenly discover problems from data, and draw constructive and reference suggestions.
Interpretation of data analysis results
Who to serve
decision maker
program manager
producer of the show
Advertiser
meaning of results
What do the survey results show?
What advice can you provide?
The value of audience research
Application of host program audience survey in planning
significance
You can know the proportion of people interested in a program through the program evaluation scores.
Evaluation points can also be used to evaluate the entire program
The appeal of the program to the audience during the cycle
Program rearrangement time
diagnosis
The significance lies in the analysis of the actual effects of programs that have been produced and broadcast after planning, especially the investigation and analysis of unsuccessful programs after broadcast. Research shows that information about audience surveys and audience research is very helpful in improving the quality of programs to maximize their appeal to the audience.
The application of audience research in radio and television advertising operations
Section 2 Contents of Audience Survey
Introduction
How many people watch TV and listen to the radio
Who watches TV and who listens to radio?
What do audiences think of radio and TV programs?
Audience measurement
Basic content: Find out how many people watch TV and listen to the radio
Measurement method
house-to-house visits
telephone interview
diary survey
Instrumental Survey
How to implement ratings measurement
organizational methods
Necessary and Sufficient Conditions for Organizational Ratings Measurement
Fully master the knowledge of probability and statistics
The respondent’s serious cooperation
Reasonableness of the sample
Key issues in organizational methods (taking the diary survey or diary recording method as an example)
Design of ratings questionnaire
Requirements: easy to fill in, not error-prone, fast entry, detailed summary, large amount of information
Investigator team
Questionnaire quick recovery system
The shorter the cycle, the higher the efficiency, and the stronger the vitality of the enterprise.
Sample alternation
Processing and Utilization of Ratings Measurement Data
Turn on rate
total ratings
absolute ratings
relative ratings
instant ratings
average ratings
Appreciation index
Related factors affecting viewership
Ratings are affected by broadcast time
Ratings are affected by the program schedules of different channels
Board strategy: The opposite of horizontal strategy, which means airing different programs in the same time slot.
Positive strategy: It means taking the initiative to arrange the same or similar programs with other media in order to form a competitive momentum, strive for audience diversion, and gain a certain amount of target audiences.
Reverse strategy: The opposite of the forward strategy is to avoid the edge and arrange different program content from other strong media at the same time period to win over the remaining audience.
Ratings are affected by the interaction between previous and later programs on the same channel
The arrangement of daily TV and radio programs develops vertically over time.
Advertising ratings are affected by different types of programs
Ratings increased over the weekend
Ratings are affected by the nature of the program
Audience composition measurement
Audience Composition Metrics
The geographical composition of radio and television audiences
Age composition of radio and television audiences
Occupational composition of radio and television audiences
Educational composition of radio and television audiences
Gender composition of radio and television audiences
Urban and rural composition of radio and television audiences
Sources of information for audience composition measurement
Gain information through ratings, listenership measurements
Obtain information through specialized questionnaires
Audience measurement
Handle correspondence from audiences
Organize questionnaires
no rules
lack of synthesis
Establish a long-term supporting sampling survey system
Establish universal paid fixed-point feedback contacts
Establish a professional and scientific audience research team.
Section 3 Audience Survey Methods
field investigation method
Propose a research topic
Purpose: To describe the attitudes, characteristics, or behaviors of the research subjects.
sampling
Why Sampling
Sampling method
probability sampling
non-probability sampling
simple random sampling method
Systematic sampling method (equal sampling method)
Stratified sampling method (type sampling method)
Population sampling method - multiple sampling
Design questionnaire
The order of the questions in the questionnaire
Strive to conform to the respondent's thinking and logical habits, that is, from simple to complex, from easy to difficult, from broad to specific.
base case level
action reflection level
inner emotional level
Questionnaire introduction
Problem design
Questions should be clear, short, and concise
Questions must be accompanied by complete instructions for answering the question
Keep in mind the purpose of the investigation
Don't bring up the issue of duality
Avoid slanted wording
Avoid leading questions
Try to provide as many possible answers as possible
Question design should fully take into account statistical requirements.
Question type
open questions
Great flexibility
Quantitative analysis is difficult
closed questions
easy to quantify
Collect information
Interview
form
Structure the interview
unstructured interview
advantage
Flexible approach
Make sure the interviewee is authentic
shortcoming
High cost
Many interviewers
mail questionnaire
advantage
low cost
Respondents’ psychological concerns and pressures
shortcoming
The slowest collection time
High scrap rate
It is difficult to tell whether the answer sheet is true or false
low recovery rate
make up
Write the questionnaire instructions and emphasize the importance of the questionnaire
Try to limit the number of questions
tracking method
Attach a stamped and addressed return envelope.
Take a reward approach
telephone interview
online access
Statistical analysis data
sampling error
Weighted
stratified sampling
equally spaced sampling
population sampling
Equal proportion sampling
interview survey method
concepts and categories
concept
Also called interview method, interview method.
type
Access content points
Standardized access (structured access)
Non-standardized access (unstructured access)
Access method points
direct access
indirect access
implement
Be prepared before your visit
Detailed interview outline and questions
Learn various information related to the survey content
Learn more about the people you visit
Choose the specific time, place and occasion for the interview
The location and occasion should be chosen to help the interviewee accurately answer questions and speak freely.
Build good relationships
Express your intention sincerely and eliminate any doubts
Ask for advice humbly and treat others with courtesy
Communicate on an equal footing and remain neutral
Pay attention to non-verbal information in interviews
Access skills are language skills
Maintain good access discipline
Interviews and surveys generally need to be recorded
pros and cons
advantage
It can understand a wide range of social phenomena
Ability to conduct investigative work flexibly
Can improve the possibility of investigation work
Suitable for all types of survey objects
shortcoming
The results and quality of the interview survey depend to a large extent on the quality of the interviewer, the cooperative attitude of the interviewee and the ability to answer questions, and cannot be controlled by the survey organizer and designer.
Interview surveys require greater investment in manpower, ability and time
Chapter 4 The Art of Host Interview Planning
Section 1 Characteristics of host interview planning
common characteristics
newsiness
Timeliness
extensive
vividness
Program characteristics, accurate resolution
Targeted and prescriptive
Create image and distinct personality
The role of the host
Selected specific identities, positions, and emotional orientations
The host’s observation skills
Observation and adaptability
Host’s object awareness
Whether it has a distinct sense of object is directly related to the appeal and overall style of the program.
Host’s personality
Have an accurate grasp of the program
Ability to control the scene
Knowledge is broad and complex
Pursuing, having goals, and working hard are the basis for establishing a good personality as a host.
Self-awareness and true expression
From the audience's perspective
Interview subjects
subject of communication
interviewee
object of communication
news interview
Interview with show host
interviewer
main body
interviewee
object
Interview from the host’s perspective
Interview hosting and comprehensive understanding
Section 2 The operation of host interview planning
The need for planning
The need to obtain an interview
The need for coordination
Detailed planning in advance
The need to achieve the purpose and ensure that real first-hand information is obtained
Complete program style needs
The program is pre-conceived
The interview subjects selected must be targeted
Questions asked on site should be targeted and closed-ended questions should be used as much as possible.
Planning operation mechanism
An interview mechanism centered on the production team
Generally used for macro interviews
Important events, flagship programs, etc.
Interview planning completed by the host
Generally used for micro interviews
Anticipatory planning of interview details
There must be adequate planning and preparation for questions from the interviewees and the scene, language for reporting events, logical thinking and comments.
The host should plan in advance how to intervene at the interview site
Section 3: Host interview planning session
Choose interview subjects carefully
Moderator and interviewee adapt to each other
Host initiative
Highlights of interview subjects
Learn more about background material
The historical and social background involved
reality
Development trends
Personal characteristics of the relevant person
Career
concept of life
other
Prepare your interview content carefully
Uncover the most touching, moving and exciting experiences
Plan your interview carefully. The ancients said: Everything will be successful if it is forewarned, and it will be ruined if it is not forewarned.
Interviewee
It is necessary to identify the interviewee and try to understand the situation of the interviewee through second-hand information. In particular, it is necessary to analyze the psychology, personality characteristics, hobbies, life experiences, etc. of the interviewee.
Interview highlights
Clarify the core of the interview - the topic and basic points. The theme is required to be clear, the angle is unique, the intention is profound, and the key points are clear.
Interview outline
In order to make the interview plan clear at a glance and easy to use during the interview, an interview outline should be drawn up to grasp the interview more accurately and specifically within the limited time and space.
Interview arrangement
It is necessary to make accurate and detailed arrangements for interview time, location, tasks, and events, establish a timetable, and determine the content of contact, preparation, and work to be done in each period.
Interview methods and techniques
interview method
Impromptu simultaneous interviews
Make an appointment for a follow-up interview
Joint interview
form
discussion style
Tracking
Strolling style
casual
Interview techniques
telephone interview
TV microphone interview
tape recorder interview
aviation interview
Studio video interview
live switch interview
satellite tv interview
design issues
in principle
The principle of not deviating from the topic
The principle of accurate communication
Principles of serving the audience
The theme is prominent, the ideas are clear, in-depth, and distinctive. The expression is accurate, specific, clear, and audible and visible.
Skill
The questions asked must be typical
Questions asked should be measured
The questions raised must grasp the essence
Section 4: How the host intervenes on-site
Moderator’s observation and participation
Observations from the host’s interview site
Understand the problem
Observation questions
Analyze the problem
Participation in the host’s interview
Moderator role
Dominance
subjective initiative
full display
psychological involvement
Objective and calm spectator-style documentary style of the program
Action participation
Interactive program documentary style with strong subjectivity
The host’s camera presence
spectator style
Features
It can relatively completely preserve the original ecological living conditions of the interview site.
The host hides behind the camera to fully highlight the interviewee
Due to the mundane nature of daily life, it is more difficult to interview from the sidelines. Some documentaries usually require a relatively long shooting period to record enough material.
direct movie
sound participatory
Since the image of the host is hidden, which is consistent with the spectator intervention method, the interview material can maintain the advantage of highlighting the interviewee and avoid overshadowing the interviewee.
As a relatively gentle means of stimulating on-site information, the host's voice can fully interact with interviewees and avoid the phenomenon of too slow on-site pace and lengthy information.
outbound participatory
Section 5 Moderator’s Interview Planning Skills
Fully confident and active communication
Clear topic and concise questions
Question method
Right question
question method
rhetorical questions
Questioning method
Hidden questions
Questioning skills and creative expression
Act as an opponent and start a discussion: This strategy is suitable for opinion and ideological interviews.
Tossing out ideas and attracting attention, meeting for ventilation: This strategy is suitable for personal interviews
Probing and asking, leaving room for leeway: This strategy is suitable for more sensitive interviews and interviews about personal life
Making false claims in the east and making innuendoes in the west: This strategy is suitable for critical reporting interviews or reporting interviews that reveal problems.
Catch the conversation and ask in-depth questions: This strategy is suitable for reports on achievements and experiences.
Categorize and prioritize: This strategy is suitable for interviews on complex events and investigative reports.
The question is objective and the facts speak for themselves
Questions must be specific
Don’t ask general and irrelevant questions
Ask about substantive content
Ask questions that are easy to move people’s hearts
Mix questions into conversations: Be good at integrating questions into conversations so that the interviewee can unknowingly talk about the essence of the problem.
Correct guidance and broad thinking
Be good at asking unique, pointed questions that the interviewee is interested in answering.
The language is tempered to be “fine” and “pan” appropriately
"Essence": During the interview, the essence of the question should be grasped, and the language should be concise, so that the interviewee and the audience can understand it at first glance, without being wordy.
During a "pan" interview, in order for the interviewee to answer questions that closely focus on the host's interview purpose, scenes, characters, events and backgrounds are skillfully used to make appropriate preparations.
Sound and picture are both beautiful, avoid repetition
Take the initiative and control your time well
Go with the flow
Take advantage of the situation
Body language elegant and elegant
Chapter 5 The art of host editing and planning
Section 1 Structural Analysis in Moderator’s Editing and Planning
Live structure
The host communicates directly with the audience through the hotline
around the theme
Focus on the purpose of the program
around established guidelines
Determine the topic in advance
Determine the outline
Hotline accessed by the director
subtopic
live broadcast
conversational structure
One to one
block structure
puzzle structure
Public welfare
scientific
Section 2: The host’s planning awareness in editing and planning
Introduction
live show
Preliminary topic selection and conception
Writing, editing and linking of program outlines or speech drafts
Recorded programs
Good pre-preparation and post-production
object consciousness
guiding ideology
Emphasize the personalized understanding of the host's program and highlight the characteristics of the program. The characteristics of the program are the symbols that distinguish one program from another. This symbol is mainly formed from the program's purpose, scope of materials, basic style, and audience group. At the same time, There is a relatively clear sense of communication target, which is the guiding ideology of the host and program editor.
The composition of objectification and audience needs
entertainment
Coordinate interpersonal relationships
confirm self
Obtain information through the use of media
object selective behavior
Grasp the preferences of audition subjects for various programs to achieve program positioning
self conscious
holistic consciousness
The program host who combines editing, editing and hosting serves as the core of the program and directly plans and edits the programs he hosts.
Have a macro grasp of the overall layout of the column, and have an understanding of the succession, transition, characters, objects, and main events and topics.
The specific partial combination should be clear
Section 3 Dialectical thinking in the host’s editing and planning
The image of the host and the dialectical thinking of ordinary people
Host image: The personality of the host and the purpose and characteristics of the program are harmoniously combined.
The host’s personality and program style are appropriate for dialectical thinking
The host's perspective on people, things, and issues should be in line with her personality.
In terms of language expression, the host's language style should be consistent and cannot differ due to different program content and editors.
Dialectical thinking of host program "emotion" (emotion) and "li" (rationality)
To accumulate true feelings
Be consistent and reasonable through the improvement of news literacy
It is necessary to correct the relationship between individuality and commonality, and it is necessary to understand that one cannot simply rely on personal will to determine emotions, but must be in tune with the times.
Section 4: Mastering the Essentials of Moderator’s Editing and Planning
overall grasp of arrangement
Find the right topic
Theme is the heart and soul of the show
Relative topic
Absolute theme
grasp the overall situation
Grasping the overall situation depends on the nature and content of the program
The host's personal judgment and decision-making play a permeating role in the overall arrangement of the program.
Refine local areas
Macroscopically
Grasp the program communication and strive to achieve specific situations and intentions
Microscopically
Have an understanding of each part of the program and know the content and specific functions of each part
Handle local combinations
Grasp the key points
Focus on comprehensive effects
Master editing techniques
planning program
The content of the program should be rich but not mediocre, colorful but not cluttered
Emphasize form but not just form, have style but not just style
Pay attention to the name of the program
structure program
Concatenation: A method of stringing together different contents in block-type, magazine-type programs or columns in order to form a complete program.
Cross-over: A way to cross-structure different program contents to form a whole.
Inverted "pyramid" style
Contrast: one of the important ways to reflect the nature of affairs
Host and on-site shooting
emotional fit
The feeling of entering the screen and hosting the scene
Screen composition requirements
"Live Editing"
face camera
Take a medium shot, the host slowly walks towards the camera, from back to front. First stand in one place, say a few words, and move forward while talking.
Directly aim the camera at the host. The first picture is a close-up shot of the host. The host stands in a fixed position and gives a verbal report, and then the camera pulls away or switches.
Take a panoramic shot and slowly move towards the close-up of the host. At this time, the camera is fixed and the host starts to speak.
Facing the on-site environment
Facing the interviewee
Facing the public
combination of topics
content
News
Knowledge
Life services
Literature and art
Children's category
Sports
Comprehensive category
Combination method
Progressive
hub and spoke
Contrast
Baking the clouds and supporting the moon style
drum reverberation style
Blank and open
Manuscript preparation
There are big differences in the types of host programs
The level of the host is high or low
The host’s live program itself is also very different
Notes on Manuscripts
Show the host’s personal style and perspective
There is an issue that seems to be a detail but is actually related to the whole issue worth noting when editing host program manuscripts, and that is the use of "I" and "we".
The key to the use of “I”
One of the biggest features of the host program is the appearance of the host's style.
An angle suitable for the host’s language characteristics
The correct selection of stylistic words and expressions that correspond to the host program of the same type is an important factor in forming the language style of the host program.
An angle conducive to two-way communication
In order to strictly grasp the basic language style of the host program of equal communication and cordial conversation, it is necessary to carefully review the shoe size and deliberate repeatedly to avoid the negative effects that may be caused by omissions in details.
How to facilitate two-way communication when the host is editing the speech? Lu Xichu "Teaching Broadcast News Editors" The book "Cheng" cites six experiences for reference:
1. Walking into the broadcasting room is like coming to a harmonious family and having a conversation with one of your friends;
2. Be interested in what you are talking about and have a desire to communicate with the audience;
3. The tone of the conversation should be relaxed, lively, natural and smooth, so as not to make the other party feel nervous or strenuous;
4. Talk to the audience in front of the microphone, making the other person feel that you are a polite and educated person, and that you care about them and are considerate;
5. When explaining policy and rational content, use a consultative and exploratory tone, be persuasive, convince people with reason, use emotion, and respect friends;
6. The tone and intonation should not be artificial or false, but should be generous and genuine.
Chapter 6 The planning and conception of the host’s program
Section 1 Characteristics and requirements for host program planning and conception
Introduction
Conception is the link that determines the overall tone, structure, and basic content of the program.
Planning requirements
Planners should grasp the hot spots
Something new
Have personality
social sensation
Depends on whether the perspective is unique
Advantages and features of the program
Choose the best angle to cut in
The cycle must be appropriate
Can the workload of interviewing, editing, etc. of the program be adapted to the broadcast?
Is it consistent with the reasons proposed?
achieve the desired purpose
Become a topic of public discussion
The form must be novel
The overall packaging of the program should be fresh, interesting and changing.
Conceive three requirements
novel ideas
significance
It is the first step to the success of hosting a program
It is the source of vitality for the host
It is the foundation of the host’s personality
Classification
Original
Re-innovation based on other programs
angle
The overall creativity of the column
A column contains an idea for a program
Objective conditions for re-innovation
background climate
Characteristics of the times
political situation
Thought trends
social fashion
Cultural trends
public consciousness
environmental basis
internal environment
external environment
accurate positioning
clear purpose
Be accurate
When the purpose is accurate, it involves an issue of "intention"
be sure
The planned creative program must be subject to the nature of the program
Innovation now
Arts and Techniques
edge grafting
Cutting combination
Formally combined
It means that the format of the host’s program should be suitable for the expression of the content
Classification
inner form
external form
live streaming
Recording and broadcasting
Combination of live broadcast and recording
Analog live broadcast
Accurate positioning
Three Unification Principles
Three requests
Be realistic
seek novelty
seek cleverness
three unifications
unity of whole and part
Unity of commonality and individuality
Unification of content and form
Section 2 The main contents of the host’s program planning and conception
Define the topic and determine the topic
in principle
Obey and serve the central work of the party and the country; be close to the masses, close to life, and have a certain universality; consider social benefits and guiding role; pay attention to the breadth and richness of the subject matter
Source of topic selection:
Publicity tasks assigned by superior authorities
Topics and themes provided by the audience
The program producers themselves search, discover, and plan topics
Broaden your horizons Featured content
The host’s sound, materials, etc. must be able to highlight the theme
The host should be good at choosing sound and content that can reflect the title of the book to serve the audience. This will not only increase the listenability of the program, but also increase the credibility of the program.
Pay attention to choosing the materials that are most touching and humane. Directly touching the audience is the unique advantage of radio and television.
Hosts should broaden their horizons and focus on selecting materials with good sound effects and beautiful visual images. In particular, radio programs should use as many materials as possible that are to be reviewed.
In the selection of content, materials that are substantial, brief and clear should be selected to increase the amount of information per unit time.
Flexible and diverse, choose the form
From the perspective of the hosting method, the host can be divided into independent type and cooperative type.
Hosted alone, some people call it independent
Suitable for conversation
Life services
Co-host.
From the format of the host's studio space, it can be divided into: "fixed hosting in the studio", "hosting at live events", and "alternating hosting between studio and on-site"
Fixed studio hosting, that is, the host hosts programs for the audience in a relatively fixed studio, in an activity space with a relatively fixed background and program logo, in roughly the same way.
Live event hosting, that is, the host hosts the event simultaneously. As the events and characters change and transform, the host's action space also moves, changes, and transforms.
Alternate hosting in the studio and on-site, that is, the host alternates between hosting the program in the studio and on-site
Organize ideas and formulate an outline
Require
The purpose is clear
Informative content
harmony of form
Clear thinking
Well organized
Concise language
transference
Density and relaxation
rhythmic climax
main line auxiliary line
Section 3: The host’s basic awareness of program planning and conception
style awareness
The starting points for producing special programs and news programs are different
The two have different requirements for authenticity.
Due to the different purposes of the columns, the forms of expression are obviously different.
object consciousness
Hosting awareness
Career awareness
pursuit of individuality
The prestige and image of the communicator, that is, the personality charm of the host, are the magic weapon for the success of the host's program.
Maintainer of program character and style
The program host is the embodiment of the characteristics and style of the program in the communication of the program.
Really integrate "self" into the program
To have the awareness of hosting, you must stand at the overall level, actively participate in the program, become a real program organizer and operator, and be the person in charge of planning and arrangement.
It is necessary to actively study the topic selection plan and organically connect the materials to increase the proximity and intimacy between the host program and the audience.
Try your best to choose areas that you are familiar with and can control, so that you can become an expert
Section 4 The basic process of host program planning and conception
Ideation stage steps
three basic stages
Phase One Program Concept
The second stage is the process of further deepening the original idea
The third stage is the processing stage
The host carefully screens the program content and refines the ideas so that the program content is of high quality and the program theme is socially meaningful. Only through the process of further processing and transformation of the obtained materials can the basic task of program conception be completed.
four specific steps
Understand your audience
Clarify the starting point and purpose of the program
Determine the central theme of the program and find the supporting points of the program
Steps to construct an overall frame structure
1. According to the theme and focus of the program, clearly divide the program into several levels.
2. Make specific designs for the beginning, main body, and ending of the program.
3. Consider picture factors and learn to use pictures to structure the entire article.
4. The organizational layout of the program framework must consider the viewing habits of the audience, and carry out overall planning according to the rules of "orderly" arrangement and combination.
implementation of ideas
Organize planning documents
Organization and implementation
Effect evaluation and feedback
Chapter 7 News Host Program Planning
Introduction
The planning of news host programs mainly refers to: the planning of the news host program itself, including the opening and ending of the host's program; the planning of the host's image and style, and the planning of news report content for a period or stage; Planning of reporting on major news value events; planning of content reporting on daily news programs, etc.
Section 1 News Host Programs and Features
Current status of news host programs
It is generally believed that factual reporting is important in news, and there is no room for the host to play in news programs.
The meaning of the personality characteristics of the host should be correctly understood
The personality of the host is a means to optimize the communication effect, not the purpose pursued by the host
Practice is the only criterion for testing truth
People have high expectations for the quality and expectations of news program hosts
Become the leading program on radio and television stations. In addition to having news attributes, news host programs also have the characteristics of live two-way communication, direct participation of the masses, timely feedback, and flexible structure. As a news host program, the host not only plays a positive guiding role, but also flexibly uses rich forms of expression. In particular, the host of news host programs has become mature and can grasp the power of communication with the audience. The direction of the show is completed with dynamic commentary with insightful exposition.
It is a new variety that appears in radio and television commentary. It is the development and creation of traditional news commentary programs. It is a program format that has the advantages of modern radio and television media and has strong influence, authority and vitality. It is also the main channel for radio and television to express opinions in the future.
Its emergence has improved the overall level of my country's host programs and changed the unbalanced development of news host programs, variety show host programs, and life service host programs. It has enabled people to not only enjoy variety shows and life service programs through You can enjoy and receive information from similar programs, and you can also get high-quality services from the "main body" of radio and television.
It is a special cultural phenomenon that accompanies my country's social reform, opening up and democratization process. It is a reflection of modern people's desire to participate in society and their self-worth to be recognized as their political culture continues to progress. It is also a reflection of the further development of society. Open and liberal democratic rights have achieved greater improvement.
It plays the role of public opinion supervision. It not only adheres to the correct guidance of public opinion, but also benefits the people and serves as a good adviser to the government. Paying attention to social focus and hot issues, reporting the truth, goodness and beauty, criticizing the false and the ugly, upholding justice for the common people, and building bridges between the national government and the people are the purpose of news host programs and the reason why they win the popularity of the masses.
Its emergence is the embodiment of the personification of the communication media and the personification of the host, which is conducive to the formation and play of the host's role in guiding public opinion, and can ensure the correctness and authority of the direction of public opinion. To this end, TV stations and radio stations at all levels must focus on cultivating news commentary hosts, with a view to the emergence of top hosts who are authoritative, have high visibility and influence among audiences and society - that is, news commentators.
Types of news host programs
news host program
Magazine news host program
Topic news host program
description and comment
News host program
The "personality" characteristics of news program hosts
Rich experience and quality of journalists
Distinctive journalistic characteristics
The "consciousness of worry" characteristics of news host programs
Sense of worry: It is the patriotism and national sentiment shown in the program, the deep concern for the national economy and the people's livelihood, and the respect, understanding, support and encouragement for the people.
"In-depth reporting" characteristics of news host programs
In-depth reporting
In-depth reporting can provide detailed introduction and analysis of various backgrounds, give full play to the host's explanation, discussion and guidance role, explain a matter in depth, make people feel very credible, and produce better social effects.
deep thinking
Profoundness: It is a state of thought and a thinking ability.
How can news host programs be “deep” when planning?
Through a continuous series of reports on hot social issues, we provide a multi-faceted on-site "perspective". Provide in-depth guidance of public opinion, communicate the system between the government and the masses, and promote mutual understanding and support, so as to better play the public opinion-guiding role of news programs.
Through follow-up reports and on-site interviews on issues, the social significance of news events is revealed from the contrast between before and after, inspiring the audience's thinking and association.
Through the host's independent thinking and understanding, new insights and targeted and insightful opinions are proposed.
In-depth on-site interviews, in-depth investigation and research, and familiarity with the ins and outs, causes and consequences of news events. It is necessary to obtain as much first-hand material as possible, including typical scenes, in order to gain the right to speak.
Only by paying attention to the analysis, research and evaluation of news events and being good at independent thinking can you come up with insights.
“Commentary” feature of news host’s program
form
off-the-cuff comments
The host makes a brief discussion on news facts or social phenomena during the program or on the spot, finishing with a few words.
A stand-alone review
Commentaries often take time to make special comments after news reports reveal social phenomena, or set up special columns to discuss them.
Features
1 personification, personalization
2 Objectification
1This is not the age of heroes but the age of civilians
2 This is not an era that likes performances, but an era that likes nature.
3 This is not the age of stories, but the age of telling
3 Holographic
1 Telling facts is a way of expressing comments, not just using facts to provide guarantee for comments
2 Questioning is a way of expressing comments. Questioning is also an important part of the commentary program.
3. Perspective is a very important part of reviews
4. The combination of materials is also a very important part of the review.
5 personalized language features
6Attitude is also an important part of comments
7 Comments as a share of television
The "new" characteristics of news host programs
To highlight the "new" features of news host programs, it is necessary to highlight the word "new"
In addition to disseminating the latest information, news host programs must grasp the "newness" of the content. They must also grasp the relevance and pertinence of the content and report hot topics and hot news that the public cares about and are interested in. They must pay attention to the timeliness and timeliness of the news. Sense of presence, authenticity, credibility, and persuasiveness
The “column-oriented” characteristics of news host programs
1 News host columns of different grades, contents and styles satisfy the different requirements of people at all levels corresponding to them, attracting a large number of viewers and listeners to the maximum extent, thereby increasing listening and ratings. significantly improved
2. Give greater play to the role of radio and television in guiding news and public opinion.
3. The "columnized" program format is well adapted to local characteristics
4. Under the strong column characteristics, it is easy to form the host's personal style and attract the audience.
The "editorial connection" characteristics of news program hosts
Rigorous structure
The overall style is integrated
Harmony and coordination
Sounds good and looks good
Section 2 Planning of News Host Programs
Planning and topic selection
Carefully planned and creative
Political acumen
news sensitive
Take a unique approach and choose the right angle
Will you catch the angle?
Are you good at grasping angles?
Keen insight and seize the hot spots
Leaders attach great importance to
The masses care
ubiquitous
specific
Current affairs tracking reports
News background analysis
Social Hotspot Perspective
Commentary on popular topics
Selection of hot issues
major news events
Key: Grasp the policy caliber, choose a good reporting angle, expand the depth of reporting, and highlight actual results
Think carefully about the topic selection of news events, and the key to grasping such topic selection is to keep a close eye on the "pulse"
Careful research and accurate positioning
Clarify the specific connotation of the column, including the purpose, characteristics and style of the column
Clarify the function, taste, object, and level of the column, and strive to have a clear division of labor, reasonable layout, grade matching, and appreciation of both elegance and popular taste.
Clarify the priority and length of the columns. Once determined, they need to be relatively stable.
Things to note: Pay attention to newsiness, timeliness, pertinence and relevance
Planning and conception: Planning can guide conception; conception can stimulate new planning
Basic principles for the conception of news program hosts
Starting from the object
Think big
basic ways of thinking
way of thinking
divergent thinking
Definition: It is a way of thinking that does not follow conventions, seeks variation, and seeks answers from many aspects.
Features: Smooth, unique, flexible
The thinking process is smooth, flexible and rapid
The direction of thinking is multi-angle, multi-faceted and multi-level.
Thinking activities adapt to changes and draw conclusions by analogy
The thinking results are novel and unique, and the amount of information is large
Conceive
Is it extensive?
Does it arouse emotions?
Good at turning static materials into living materials
linked thinking
Definition: It is a way of thinking from the outside to the inside, from here to there.
solve problems
to refine new ideas
Analyze and judge whether that thought is important, correct, and meaningful. Novel and unique, it is a hot topic of public concern.
Optimize the amount of information
The vitality of the program lies in having enough time to disseminate new ideas, new insights, new data, new news, and new knowledge in a timely and accurate manner so that the audience can easily understand and accept it.
Provide knowledge source
Knowledge is an indispensable content of block programs, but it must be separated from the singularity of knowledge and focus on the multi-directional nature of knowledge content. Specifically, it means the breadth of knowledge, the amount of knowledge, and the scientificity and reliability of knowledge.
The source, structure and scope of application of knowledge will be more effective
Binding thoughts
Definition: It is to put the problems together to strictly screen and summarize, determine the fabric, decide on the material selection and form an outline. When writing, I often use the binding thinking method.
The analysis and synthesis stage requires the host to have the spirit of breaking through the casserole and asking the final question, and to analyze each column and each question thoroughly and completely. An outline vision is not enough; a substantive analysis of each issue is required.
The writing stage is to strengthen the detailed design based on analysis and synthesis.
Concluding thoughts is the final step in completing the detailed design.
If the mind is hottest during divergent thinking, it is calmer during analysis, synthesis and connected thinking, but still maintains a kind of enthusiasm. At the stage of concluding and writing, the mind should completely calm down. Thinking is completely controlled by reason and should be based on grammar. Write an outline of the rules and regulations and program features.
three stages
Conceive a topic
Analysis and synthesis
Put pen to paper
Basic requirements for conception
Wholeness
The concept of a news anchor program requires a sense of conceptual scale.
sequentiality
clues in order
Order in order
rigor
flexibility
Section 3 News Host Program Planning Plan and Commentary
"Evening News" planning plan for three major U.S. television networks
Program composition and time allocation of network evening news
Evening news front and back packaging
Cold Open: aka News Feed
Hot Opening: The iconic scene from a network news program appears on the screen
CCTV "News Hall" Planning Plan
Column introduction
idea
Pay attention to humanity in the news
multiple angles
Civilian temperament
Features of "News Room"
The focus of news is different
Guest functions are different
The narrative logic is different
Presented in different forms
The necessity of opening a "News Room"
The establishment of the "News Parlor" is an inevitable requirement for news channels to pursue the modernization of communication.
Judging from the mature experience of foreign news channels, programs of the "News Parlor" type are indispensable
The creation of "News Living Room" will help CCTV integrate channel resources
The superiority of the "News Hall" program
Strong operability
Timeliness
High cost performance
Analysis on the Prospects of the "News Parlor" Program
"News Hall" will quickly form a brand effect
After a certain period of operation, "News Hall" may produce the first batch of current affairs commentators of CCTV
"News Living Room" is CCTV's news program with the greatest potential to become a live broadcast.
CCTV's "Oriental Time and Space" 2008 Revision Planning Plan
guiding ideology
Content: The Nth place to find news facts--News background
Arrangement: Systematization of Types Peripheral Effects
Mechanism: From central system to channel system
Chapter 8 Life Service Host Program Planning
Section 1 Life Service Host Programs and Features
The development of life service hosts
Classification
economic services
Ordinary service
special services
Service performance points
direct service
Consulting services
Guidance services
Development stage
first stage
1981-1986
second stage
1987 to present
Features
To adapt to the needs of market economy development, economic information and life service programs have increased significantly, showing distinctive characteristics of the times.
Hotline service
Interactive participation in online messaging platforms
Features of life service host programs
Classification
Knowledgeable host program
Object-oriented host program
feature
Focus on proximity and practicality
Strong characteristics of the times
The column features are obvious
The topic is the column
Scattered exposition method, elaborating on the theme through different aspects, different fields, and different angles
vertical presentation
A combination of horizontal and vertical explanations
section column
subtopic
Distinctive local characteristics
Full of fun
The specificity of the host and communication target
object-oriented language style
Extensive audience participation
Section 2 Planning of life service host programs
Planning goals of life service host programs
in principle
clear object
clear need
mobilize participation
The program must be interesting
planning goals
Carefully select and combine topics
Actively mobilize audience participation
Carefully study the art of editing tandem
Focus on exerting influence and voice advantage
Key points in planning of lifestyle service host programs
The topic selection should be “accurate, new and practical”
"allow"
It refers to the knowledge introduced and the content disseminated, which must be accurate, true and scientific, and avoid generalizations.
"new"
Deliberately seek novelty
New content
New ideas, new perspectives
"Reality"
Practical and of real value
The form should be flexible and diverse
In real life, people have the mentality of seeking innovation and change.
Among life service host programs, service column programs account for a considerable proportion
Attracting a wide range of audience participation is the basis for the survival of programs
Things to note
It is necessary to conduct in-depth research on the structural characteristics of sector programs and create high-quality
To effectively improve the quality of hosts
It is necessary to enhance the awareness of hosting and pay attention to the conversational style and sense of communication
Hosts are similar, lack characteristics, and host personality is not distinctive enough
Chapter 9 Program Planning for Variety Show Hosts
Section 1 Variety show host programs and features
Characteristics of variety show host programs
Comprehensive
Bringing together the strengths of many families into one
The combination of art forms without categories or genres, or the "hybrid" programs that are "grafted" between non-artistic activities and literary and artistic programs, are refreshing.
flexibility
Seeking change while maintaining stability, constantly changing and always new
The structure and form of the program are also constantly being renovated
express with characteristics
richness
participatory
Humanity
The structure of variety show host programs
chronological epic structure
pearl necklace structure
Section structure
Chapter composition structure
Paragraph combination structure
Scattered structure
parallel structure
multiple comprehensive structure
Combined cycloidal structure
Types of variety show hosts
Traditional variety show host program
Festival anniversary variety show host evening and program
Three major rules
nationalization
Integration
Comedy
Eight directions
Towards the celebration
Moving towards the times
Go to life
Go to the people
Go deep
Towards documentary
Go to the world
Towards high technology
Industry variety show host evening and program
Charity events, variety show host evenings and programs
Cultural and sports activities, variety show host evenings and programs
Variety Show Gala for Awards Ceremony
Game variety show host program
Accurate positioning
Distinctive features
keen observation
Good at understanding audience psychology
Reflects a strong sense of modern aesthetics
Participation consciousness and “humanistic spirit”
Quiz variety show host program
Talk variety show host program
Section 2 Planning of Variety Show Host Programs
Variety show host program planning
Planning ideas for column-type variety show host programs
"Five Positionings"
Ideological positioning
Program positioning
taste positioning
Column positioning
Moderator positioning
Three major values
aesthetic value
entertainment value
educational value
The planning and conception of the evening variety show host program
The process of program conception for evening party variety show hosts
Collecting materials--basic steps
search
Select the best
Integrate
partial integration
overall integration
Refining Thoughts—Core Links
refining
Extract a relatively independent partial idea from the materials and themes
Extract the main ideas of the entire program from several complete and relatively independent combinations.
basic orientation
From materials to ideas--summarizing and refining
From ideas to materials--deduction and refinement
Structural layout--Structure layout of performance links
unified
harmonious
novel
convenient
The tone and design of the evening party variety show host program
tone design
Strictly subject to subject matter
program design
leopard head
novel
unique
unexpected
bear waist
Vigorous and powerful
Smooth
Phoenix tail
gorgeous
Has charm
Attractive
Echoing the leopard head, forming a climax
Mastery of program planning for variety show hosts
Variety host programs must continue to innovate
Variety host programs should pursue true feelings
Variety host programs should pay attention to the unity of content and form
Variety host programs should be closer to the masses
Variety show hosts should adopt Bona
Chapter 10 Talk Host Program Planning
Section 1 Talk Host Programs and Features
Concept and connotation
definition
Talk host programs are “two-way communication” of interpersonal communication
Talk host programs are “commentary”
"Group style" is the essential feature of talk host programs
interpersonal communication
Interpersonal communication is the most direct, accurate and targeted way of transmitting information
Interpersonal communication can influence the other party more effectively than mass communication
Function
Analysis function
communication function
feature
is the core of the program
Represents an open audience participation pattern
Topics are based on politics and the overall situation, and the topics chosen are related to the vital interests of the masses and are of great concern to the masses.
allow
Topics for discussion in conjunction with the work of the center
Follow up and comment on social hot topics and news topics
Topics that analyze and explain new and upcoming policies, measures, laws and regulations
Topics for collision, analysis and reflection on different ideas and value systems
Topics that criticize and guide bad social phenomena and customs
A topic that reflects on the appeal for solving the people's daily life difficulties such as food, clothing, housing and transportation.
in principle
importance
universality
Hotness
Spend
Choose the right incision and grasp the angle of the topic
From the outside to the inside, grasp the depth of topic exploration
To refine the topic and grasp the theoretical level of the topic
It is necessary to grasp the progress of the topic from start to finish.
It is necessary to control it in an orderly manner and grasp the intensity of topic guidance.
Features
Ordinary people can express opinions based on their own experience
It is enough to arouse the interest of experts and scholars, in other words, it is a clever combination of simplicity and profundity.
The atmosphere of the conversation was democratic and equal, and the issues discussed did not force a unified conclusion.
cultural and social significance
Communication advantage
Good public opinion environment
social needs
social benefit
Features
Take advantage of dual communication
touching charm
The main reason why talk host programs can attract so many audiences and create a "talk craze" is that they are real.
The civilian nature of talk host programs is a reflection of value pursuit and aesthetic pursuit.
Without participation, talk host programs have completely lost the meaning of their existence.
The nature of a debate program
Host has strong awareness
type
entertaining talk host show
Informational talk show
Talk talk host program
form
discussion type
display type
"Night talk" talk host program
hotline chat
Expert consultation
Section 2 Planning of talk host programs
Overall grasp
reasonable
reasonable
legal
timely regulation
conversation rules
Planning method
Topic selection
allow
position
You must determine your own external image and language characteristics based on the purpose, positioning and audience of the program, and form a hosting style that matches the characteristics of the program.
Refining the purity of the host’s language
Strengthen characteristics and establish style
structure
Focusing on a topic, the guests and the audience express their opinions and communicate in multiple directions under the arrangement of the host. The topic must be fully explained within the specified time.
Insert outside shots, outside content or various materials during the conversation as an extension and supplement to the topic of the conversation.
Guest
Make friends with guests
Strengthen the guidance of guests and sort out their narratives
Adjust mentality
in place
The identity must be in place
Knowledge must be in place
Expression must be in place
atmosphere
Technique
Clever use of images
Careful transformation of time and space
Hide without leaking