After the age of 35, career development enters a new stage, and choosing a business that can last a lifetime is crucial to long-term development.

At this stage, people's career gaps have become more and more obvious in the long-term accumulation, affecting future quality of life and personal accomplishment.

initial similarity

differentiation process

Limitations of the part-time job model

Advantages of business model

The dilemma of copying physical stores: Taking physical stores as an example, copying means opening branches, but each branch requires investment in manpower, management, space, etc. As the number of stores increases, management costs increase, and profit margins may decrease.

The duplication advantage of Internet business: Internet business such as self-media is completely different. Once you have an account, you can quickly copy other accounts using the same model; if you succeed on one platform, you can also copy it to other platforms efficiently without requiring a lot of additional investment. Traffic can be multiplied to achieve economies of scale.

Disadvantages of speculation: In the Internet field, many people pursue hot projects and frequently switch business directions, but it is often difficult to accumulate sufficient resources and experience, and ultimately it is difficult to obtain high profits.

The value of continuous cultivation: A truly sustainable business, even if it seems as simple as selling electronic materials, requires long-term accumulation of traffic, optimized content, and improved operational experience. Leading companies or individuals in various fields have all built strong barriers to competition after years of silent hard work, and enjoy the generous returns brought by continuous compound interest.

Threshold restrictions for high-investment businesses: Traditional businesses such as beauty salons may need to invest 200,000 to open a store. For each additional store opened, the investment cost doubles. For ordinary entrepreneurs, the capital threshold is too high and limits Opportunities to participate.

Examples of businesses with diminishing investment: self-media delivery, knowledge payment and virtual data projects, etc., show the characteristics of diminishing investment. Take self-media sales as an example. After producing a high-quality video, whether the video drives the sale of 1 product or 10,000 products, the production cost remains basically the same. The same is true for paid knowledge products and virtual material projects. Time and energy are invested in the early stage to complete the product. After creation, the subsequent increase in sales volume basically does not increase additional delivery costs, providing entrepreneurs with a broader profit space.

Limitations of workplace thinking: Traditional workplace thinking is similar to "a carrot and a pit", which limits personal vision and skills to specific positions. It is like a blind man touching an elephant, which can only perceive parts and cannot grasp the overall closed loop of business operations.

The construction of entrepreneurial thinking: If you want to start a business and become a boss, you must abandon workplace thinking and treat yourself as an independent company. This means being fully responsible for product design, channel development, customer search, and self-financing, and planning and operating personal businesses from a holistic perspective.

Commercial exploration of interests and specialties: First, you must clarify your own interests and specialties. Only interests and specialties with the potential to be monetized have commercial attributes, and may then develop into a viable business.

Self-directed development model: With the individual as the core, realize that you are a unique "carrot", and take the initiative to dig out the "pits" that suit you, that is, accurately position your personal entrepreneurial direction, use personal IP as the entry point, and actively explore the characteristics that suit you business model.

Innovation of the entrepreneurial model: Today's entrepreneurship no longer follows the traditional high-investment and high-risk model, but shows significant characteristics such as lightweight, flexibility, and rapid iteration. Entrepreneurs can use the Internet platform to start projects at a lower cost and quickly adjust and optimize based on market feedback.

Diverse choices and personal development: The future workplace will be more diversified. The age of 35 is not an inevitable node for unemployment, but an opportunity for transformation and entrepreneurship. Finding a sustainable good business and running it for the long term has become an ideal choice for many people. The post-Internet era has provided unprecedented development opportunities for new individual entrepreneurs, encouraging more people to bravely embark on the road of entrepreneurship.