Explanation: With the help of the Internet, trading entities in different countries or regions can complete a series of commercial activities such as product display, ordering, payment, and delivery online, breaking geographical restrictions.

Comparison with domestic e-commerce: Point out that cross-border transactions involve multi-currency settlement, cross-border logistics, complex customs clearance processes, and the need to adapt to different national cultures and regulations.

Starts (early sprouts of the Internet): Looking back at the initial attempts at the end of the 20th century, a few foreign trade companies relied on rudimentary websites to receive orders.

Rapid development period (2000-2010s): Analyze how the popularization of broadband, innovation in payment methods, and the emergence of cross-border platforms promote the development of the industry.

The current mature and stable stage: Summarize the current situation and characteristics of the large number of giants, the expansion of subdivided tracks, and the deep integration of new technologies.

Amazon: Explain in detail the traffic distribution led by the A9 algorithm; explain the maintenance of account health indicators to prevent store closures; list the popular categories on each site, such as beauty on the US site and tools on the German site.

AliExpress: Analyze price advantage strategies under emerging market positioning; introduce exclusive marketing activities in key markets such as Russia and Pakistan.

Alibaba International Station: Explain the differences in member services such as "Jinpin Chengqi"; explain the credit protection system's protection of large transactions.

eBay: Digging deeper into the auction model bidding rules and countdown strategies; introducing the quality rating and dispute resolution of second-hand transactions.

Technical implementation: Recommend building tools such as Shopify and WooCommerce; explain the key points of domain name registration and server hosting security.

Operational Difficulties: Analyze the problem of rising traffic costs, and share long-term planning and cold start techniques for building a brand from 0 to 1.

Relying on social platforms: Take TikTok as an example to analyze the linkage mechanism of creator funds, live broadcasts, and small yellow cart functions; analyze Facebook groups and mall operations.

Internet celebrity marketing cooperation: Describe in detail the basis for Internet celebrity selection, from fan portraits, interaction rate to product delivery history; provide cooperation plan design, effect monitoring and evaluation process.

Mature markets in Europe and the United States: Interpret Europe and the United States' enthusiasm for organic and sustainable products; sort out the key points of GDPR privacy regulations and intellectual property litigation.

Emerging markets in Southeast Asia: Analyze the positive e-commerce policies of the Six-Nation Alliance; analyze the stimulation of consumption and operational adjustments caused by cultural festivals such as Ramadan and Water Splashing Festival.

Latin American market: Interpret local "enjoy now, pay later" consumption habits; discuss how to overcome the "last mile" problem of logistics and distribution.

B-side enterprise customers: explore the needs of batch equipment procurement in the manufacturing industry and customized software in the service industry; map the entire process of docking, negotiation, and signing.

C-end individual consumers: Segment the preferences of different age groups in the United States, Japan and South Korea; provide strategies for increasing repurchase and cultivating die-hard brand fans.

Data-driven: Use Jungle Scout and Helium 10 to dig deep into Amazon data; interpret cross-regional popularity of Google Trends and lock in potential new products.

Differentiated product selection: share successful cross-border cases of niche handicrafts and intangible cultural heritage; teach ideas on how to avoid the “red ocean” and create a “blue ocean”.

Follow industry trends: keep a close eye on the forefront of new energy, environmental protection, and elderly health; plan for Yuanverse peripherals and virtual products in advance.

Cost accounting: Detailed raw materials, processing fees, international shipping costs, platform deductions, and marketing costs; provide cost compression techniques.

Pricing methods: Examples demonstrate cost markup, competitive benchmarking, and psychological pricing practices; teach flexible price adjustment tactics during promotion seasons.

Within the cross-border platform: teach multilingual keyword mining tools, such as KW Finder; optimize graphic and text layout skills on product details pages.

Off-site search engine: Share Google's high-quality external link building strategy, including guest posts and industry directory inclusions.

In-platform advertising: dismantling Amazon Sponsored Products’ word selection, bidding, and negative keyword settings; AliExpress’s intelligent promotion methods.

Social media advertising: analysis of Facebook Lookalike Audience precise positioning; TikTok challenge, information flow advertising creative stimulation.

Blog marketing: Develop a multilingual content calendar, plan professional reviews and tutorial blog posts; optimize internal links to increase weight.

Video marketing: guide product short video script writing, shooting and editing; analyze live broadcast interaction skills and sales promotion skills.

International Express: Compare the timeliness and prices of DHL, FedEx, and UPS; provide expedited delivery plans for high-value goods.

Postal parcels: Introducing techniques for improving the delivery rate of registered and surface parcels; analyzing how to deal with liquidation during peak seasons.

Dedicated line logistics: Analyze the timeliness guarantee and customs clearance advantages of dedicated lines between China and Europe and China and the United States; study dedicated lines for special cargo (live, liquid).

Overseas warehouses: Plan the location and layout of overseas warehouses, dynamically adjust inventory based on sales data; share promotions and revitalize unsalable inventory.

Supplier screening and cooperation: Formulate high-quality supplier evaluation SOP, covering qualification review, sample inspection, and production capacity inspection.

Inventory monitoring and optimization: Build a real-time inventory warning system; provide multiple solutions for handling impending and slow-moving inventory.

Credit card payment: Explain the Visa and MasterCard payment process, and release risk control interception; adapt to mobile payment optimization.

PayPal: Detailed description of account freezing prevention points and fund withdrawal restrictions; dispute arbitration process and evidence preparation.

Local payment: List tools such as Russia's Qiwi and India's Paytm; give suggestions on localized payment page design.

Platform settlement cycle: sort out Amazon's 14-day settlement details and AliExpress's twice-monthly settlement details; remind cash withdrawal fees and arrival time.

Coping with exchange rate fluctuations: Introducing forward foreign exchange contracts to lock exchange rates; sharing real-time exchange rate monitoring tools and price adjustment strategies.

Tariff policy: Query the HTS code to lock the tariff rate; interpret the applicable free trade agreement preferential rates.

Import and export license processing: sort out the licensing process for special products such as medical devices and food; simplify the preparation of application materials.

Trademark registration: Introducing the Madrid system and country-by-country registration paths; handling trademark objections and invalidation declarations.

Patent and copyright protection: guidance on appearance and utility model patent applications; key points of self-examination to prevent infringement of pictures and copywriting.

Recruitment channels: Expand cooperation on LinkedIn and foreign language majors in colleges and universities; interview to assess foreign language communication and adaptability.

Training system: Develop product knowledge, cross-cultural communication, and dispute resolution courses; simulated drills to improve actual combat capabilities.

Common Disputes: Analyze cases of disputes caused by inconsistent product descriptions and logistics delays; provide templates for how to appease customers.

Handling process and techniques: Map out the entire process of dispute acceptance, investigation, and compensation; flexibly formulate return, exchange, and reissue policies.

Traffic indicators: dismantle direct and indirect traffic sources; analyze bounce rate and dwell time optimization directions.

Sales indicators: Compare customer unit prices and conversion rates of different categories; draw sales funnels to find conversion “stuck points”.

Customer indicators: Statistics on the source channels of new customers and reasons for the loss of old customers; regularly conduct NPS (Net Promoter Score) surveys.

Product selection adjustments: Eliminate unsalable products based on data, introduce potential new products, and optimize product mix.

Evaluation of marketing activity effectiveness: Compare traffic and sales volume before and after the activity; review launch costs and output.

Store page optimization: adjust page layout based on heat maps; A/B test titles and images to increase click-through rates.

Artificial Intelligence: Demonstrates intelligent customer service 24/7 Q&A, AI virtual try-on/trial scenarios; AI-assisted product selection and pricing.

Blockchain: Interpret cross-border payment fraud prevention and full supply chain traceability; improve transaction transparency and trust.

African market: tap into e-commerce opportunities due to demographic dividend and popularization of smartphones; overcome shortcomings in electricity and network infrastructure.

Middle East market: Catering to high-end consumption and religious taboos; creating exclusive marketing for Ramadan and customized halal products.

Environmentally friendly products: Select degradable, renewable, and energy-saving products to put on the shelves; optimize packaging to reduce plastic and weight.

Sustainable logistics: planning electric vehicle distribution and carbon offset solutions; publicizing and publishing international ESG standards.