Understand yourself first, find out your strengths, find your position, and then work hard. There are three professional personality tests: such as the Myers-Bridges Type Indicator (MBTI), Holland Vocational Interest Test, and Gallup Strengths Assessment Model

Praise without value exchange is superficial. Only when the other party is willing to pay for you can it truly recognize you. You can use your own expertise to design a simple paid product.

Your time is limited, don’t live it for other people. First write down all the things you have experienced and done, and see if there is any overlap between these things. Find out among these things the one that takes the longest time and the most energy. That may be the thing you are best at. If not, then cultivate new areas.

Favorite passage: Steve Jobs once said: The only way to achieve something great is to love your career. If you haven't found a career you love yet, keep looking and don't give up. Follow your heart and you will find it one day.

1. Use numbers to highlight value and beauty

2. Reflect practicality and emphasize value

3. Surprise offers and highlighted selling points

4. Create dramatic conflict

5. Stimulate curiosity and create suspense

6. Comparative rules

7. Take your seat

8. Diversify perspectives based on specific regions, groups of people, etc.

1. Find popular notes on related topics

2. Extract keywords

3. Merge into your own title

4. Add emoticons

The first three-stage form

The second type of three-stage

The third type of three-stage formula Emotional

Pictures present the essence of content

Text presentation keywords

1. Limit the number of words to 500-800 words, and the content should be substantial but not lengthy.

2. Learn to segment: segment appropriately to increase orderliness

3. Make good use of emoticons: Cute emoticons can also affect users’ psychology and increase their desire for interaction and likes.

1. Attention portal: information flow formed based on user attention

2. Discovery entrance: information flow automatically formed by big data based on users’ frequently browsed content

3. Location portal: information flow formed based on the user’s location

4. Search portal: information flow formed based on user-specific searches

1. Personalized recommendation logic

2. Social fission recommendation logic

3. Search keyword recommendation logic

Morning peak: 6-8 o'clock

Lunch break peak: 11-13 o'clock

Peak hours after get off work: 16-18 o'clock

Peak time before going to bed: 20:00-1:00 the next day

a. Do not post links to Xiaohongshu in the WeChat group to like or comment, otherwise your traffic will be restricted.

b. You can find friends to search for keywords on Xiaohongshu and like and collect them. And use the plan you wrote to him for his comments.

What if you take careful notes but the content data feedback is poor?

What if the above feedback is not good because your notes are not high quality?

The importance of your account to the platform depends on your account level, number of fans, work data, etc.

1) Diaper Potato: Publish 1 note, and if the note is liked, collected and commented once, you can get a small sweet potato image. Valid notes refer to: those that comply with community rules and Xiaohongshu rules, have pictures and text Notes, video notes, likes, favorites and comments each

2) Milk Potato: Post 1 note to get 5 collections or 10 likes, or post 1 topic note to advance; for topic notes, just add # to the notes and choose an officially released topic to create a topic note.

3) Sleepy Potato: 3 notes, 5 collections or 10 likes, or 3 topic notes can be advanced.

4) Paopao Potato: 5 notes, 10 collections or 50 likes, or post 1 video note for participating topics

5) Sweet Cone Potato: 12 notes, 10 collections or 50 likes, or send 3 video notes for participating in topical activities

6) Xiaomaitu: 50 articles, 10 collections or 50 likes, or send 5 video notes of participating in topic activities

7) Cultural potato: 100 articles, 10 collections or 50 likes, or post 9 video notes of participating in topic activities and get 10 collections or 50 likes

8) Tongguanshu: 300 notes, 10 collections or 50 likes, or 12 video notes participating in topic activities, all receiving 10 collections or 50 likes

9) Silver Crown Potato: 500 notes, 10 collections or 50 likes, or 15 video notes from previous topic activities, 10 collections or 50 likes

10) Golden Delicious Potato: 800 notes, 10 collections or 50 likes, or 18 video notes participating in topic activities, 10 collections or 50 likes

Pay attention to data targets, such as the number of fans, the number of popular notes and the number of releases

Compare the gap between the data results of this stage and the target

Analysis through question and answer process

After the above three problems are discovered, solutions are also found. At this time, these findings should be recorded.

What you write down is your valuable experience, which comes from practice and will make you more confident.

Write down an action plan, turn the summarized experience into action instructions, and understand what you should do next

set goals

Find a topic

write content

release

cold start

monitor

After a week, compare the number of Xiaohongshu notes, the number of fans, and the number of favorites and likes to see how far it is from the target. Which one has more and why?

What did you not do well this week?

First, publishing notes is only the first step. After that, you can revise and edit them repeatedly, and you will continue to get closer to becoming a hit.

Second, don’t be narcissistic when creating content, and be wary of cognitive biases. For example, a monthly salary of 20,000 yuan should be changed to a monthly salary of over 10,000 yuan.

Third, focus on practicality first, and then consider aesthetics. For example, content cover, it is more important to highlight key information.

Fourth, pay attention to content positioning. Don’t just pursue the number of fans. Do what is closest to monetization.

1. Imitate the collection of popular pictures and texts and the creation of popular videos to increase the popularity rate and keep at least two notes updated every day.

2. In the next two days, find 10 popular topics and write a script, then spend three days filming, repeat every week, and strive to increase the number of video likes and collections by 50%.

3. Establish an appropriate threshold mechanism in community operations, conduct small-scale operations, and at the same time give positive feedback to students who perform positively. When reviewing the data next week, we will clarify the categories of highly praised notes and gradually determine their positioning.

Free exchange

exchange with fee

Replace copywriting class

Replace picture class

Replace pictures and copywriting categories

Official and unofficial channels

Apply to become a professional account first

It needs to be certified as a professional account and the number of fans is greater than 1,000. For product cooperation, product cards can be added to Xiaohongshu live broadcasts and small lists to bring goods. If users purchase products through product cards, the professional account can obtain corresponding commission income.

Cooperation rights include: live streaming and small lists

Based on user needs, common problems, and your own professional capabilities, find the intersection of your professional capabilities and user needs and pain points, and polish the first product. This product can be set to be free or low-cost paid.

When positioning, think about your target users and their needs in subdivided areas, and integrate scarce resources in high-quality areas.

Think back to what you saw. Did it catch your eye immediately? Can you extract the main points and establish a general framework? Did the notes sublimate the topic? Did it inspire you to like, collect or repost? Following this idea, we watched it for the first time and recorded the relevant feelings.

From large categories to small categories, from first level to second level to third level, continuous refinement

For example, the first-level tag of entertainment notes is entertainment, the second-level tag is movie clips, and the third-level tag is Stephen Chow, Andy Lau, etc.;

The first-level tag of funny notes is funny, the second-level tag is funny plus dubbing, and the third-level tag is dialect dubbing, etc.

The first-level label of knowledge notes is education, the second-level label is English teaching, and the third-level label is daily oral English teaching, etc.

You can dig out the content that users are interested in in the comments and organize it into the material library.