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Popular REDnote
A summary of the methods for creating the popular REDnote, including the three underlying logics of Xiaohongshu, how to accurately position it, operational empowerment, “account design-based” operation, etc.
Edited at 2022-05-19 19:11:58- Lemon 8 registration and login flow chart
Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
- 稲盛和夫氏 私の今世の経験は、全部をまとめると、この36つだけです！
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
- 計画テンプレート - 月次計画ボード
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い：読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単：シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
Popular REDnote
- Lemon 8 registration and login flow chart
Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
- 稲盛和夫氏 私の今世の経験は、全部をまとめると、この36つだけです！
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
- 計画テンプレート - 月次計画ボード
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い：読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単：シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
- Recommended to you
- Outline
Popular Little Red Book
The three underlying logics of Xiaohongshu
1. Don’t be narcissistic when creating content. Wang Yangming generally said in "Zhuan Xi Lu": “Those who don’t know yet but don’t do it, who know but don’t do it, are just unknown.”
1) Find the intersection between self-expression and user needs: content that resonates with users
2) No one cares about how perfect your content is, they only care about whether their own needs are met: Notes that can solve problems are most likely to become hits.
2. Popular items are all repetitive
Only when you have seen popular items can you make popular items: to dismantle popular items and analyze popular items, you must first have seen enough popular content.
70% similar to popular models * enough test products = 100% popular models
3. Be very dedicated
1. Tell users what you do and give them the most direct reason to follow you, so that users can feel your value.
2. Stay focused, choose a suitable field and stick to it. Users actually prefer a single you compared to a multifaceted three-dimensional you.
How to accurately locate
three positioning method
1. What/what aspects have you been praised for?
Understand yourself first, find out your strengths, find your position, and then work hard. There are three professional personality tests: such as the Myers-Bridges Type Indicator (MBTI), Holland Vocational Interest Test, and Gallup Strengths Assessment Model
2. Are others willing to pay for complimenting you?
Praise without value exchange is superficial. Only when the other party is willing to pay for you can it truly recognize you. You can use your own expertise to design a simple paid product.
3. What do you pay the most for?
Your time is limited, don’t live it for other people. First write down all the things you have experienced and done, and see if there is any overlap between these things. Find out among these things the one that takes the longest time and the most energy. That may be the thing you are best at. If not, then cultivate new areas.
Favorite passage: Steve Jobs once said: The only way to achieve something great is to love your career. If you haven't found a career you love yet, keep looking and don't give up. Follow your heart and you will find it one day.
Focus method: 10-3-1 Disperse first and then gather
1. According to the three-position positioning method, find out the three fields in which you are best at, and find 10 popular topics in each field to try. 30 articles will be updated daily.
2. Compare data and analyze which field of topic has better market data. Select 3 articles from the 30 articles, focus on these 3 articles, dig deep into subdivided keywords and try them.
3. Through data analysis, determine the content of the most popular note. Continuously explore subdivided keywords, focus on selecting topics in this field, vertically create content in this area, and constantly imitate popular products to create popular products.
"Account setting" operation Xiaohongshu four-piece set Quickly attract attention and increase fans
1. Popular nicknames = common nicknames that are simple and easy to write. Content segmentation: the first business card that users recognize you.
2. Avatar: It is recommended to use a real photo of yourself, which can be close to the user and has high credibility. The background is mainly simple. You can choose your own image photos, life photos or travel photos. . .
3. Home page: 1) 6 picture software and applets: Girly Wallpaper, Duitang, Daily Wallpaper Magazine, Walp, Pexels, Wallpaper Selection. 2) Home page picture size: 5:4. The color of the picture will become darker after uploading to the Xiaohongshu home page; pull down your home page and the picture will be enlarged.
4. Introduction: Describe what you do in one sentence, which can be done from the following three aspects: 1) I am professional: digital description and specific field positioning. You can also add emojj expressions to clarify the levels and avoid monotony. 2) I am special: advanced program empathic words. 3) I am great: Summarize my experience in one sentence, suitable for top bloggers and people with super experience and high achievements.
Hot Notes: Make popular notes from scratch
1. Build your hot topic selection library: Like, Comment, Collect>=5000 is a hot item
1. 10-3-1 aggregation method
2. Use keywords to find popular topics, imitate first and then surpass them.
3. Pay attention to high-like comments and immediately add content that does not meet user needs after discovering user comments.
4. Find popular topics from the content of benchmark bloggers
5. Look for popular topics from other platforms outside the site: WeChat public accounts, Bilibili, Weibo, Zhihu and other platforms
2. Cover title: 8 modes and four steps Three-stage template to create popular titles
8 modes
1. Use numbers to highlight value and beauty
For example: 3 minutes a day, 10 days to eliminate dark circles
2. Reflect practicality and emphasize value
For example: Promise me, next time you take a photo, you must take it like this
3. Surprise offers and highlighted selling points
Such as: Super cute! 9 yuan treasure treasure, affordable price and pure sharing
4. Create dramatic conflict
For example: I don’t enjoy eating meat every day, and I lost 20 pounds.
5. Stimulate curiosity and create suspense
Such as: Is time management really useful?
6. Comparative rules
For example: In a happy marriage, "comfort" is far more important than "love"
7. Take your seat
For example: What kind of thinking do you need to have to become a rich person?
8. Diversify perspectives based on specific regions, groups of people, etc.
Target audience: must-have items for student parties, must-know skills for professionals, etc.
Four steps
1. Find popular notes on related topics
2. Extract keywords
3. Merge into your own title
4. Add emoticons
three-stage method
The first three-stage form
1. School Characters Action: Tsinghua University Doctor’s Dad Spills the Word
2. Make assumptions: If the child goes to primary school/junior high school
3. Action noun Result: Fight these 6 pictures to get full marks in the high school entrance examination
The second type of three-stage
1. School stage subjects: primary school teaching, junior high school teaching, primary school English
2. "Summary of knowledge points" for specific grades: Summary of knowledge points from the first volume of third grade
3. Remind users to collect: Smart parents have collected it. If you don’t collect it, you will regret it. The content has been collected by millions of people. Save it for your children.
The third type of three-stage formula Emotional
1. Character relationships, adverbs, actions, numbers: couples must talk to 10 people
2. Nouns: topics, themes, questions, gifts, lists, strategies, items, love words, dowry
3. Additional words: Please forward it to your partner/significant other/boyfriend/girlfriend, etc.
3. Pictures: Using mobile software Easily create cover and inside page images
Hot cover = picture and flower word
Pictures present the essence of content
Use your own pictures or software to puzzle: such as Meitu Xiuxiu, VSCO, Piscart, Logo
Text presentation keywords
Add text to the image: bright, eye-catching style and color, and finally add relevant content tags
4. Content: Apply "beginning, middle and end" Three-stage template to create popular content
1. Beginning: Repeat keywords to establish a connection between yourself and the content, and use emphasis words.
2. Middle: Baidu searches the keywords in the notes, selects the content (200-500 words), and separates a transition sentence, expression, and paragraph with "."
3. Ending: Call for likes, collections and interactions, add keywords and @official account, and add topics with high discussion
4. Content layout
1. Limit the number of words to 500-800 words, and the content should be substantial but not lengthy.
2. Learn to segment: segment appropriately to increase orderliness
3. Make good use of emoticons: Cute emoticons can also affect users’ psychology and increase their desire for interaction and likes.
Operational empowerment
1. Recommendation mechanism The secret behind Xiaohongshu traffic recommendation
A. How does Xiaohongshu’s traffic come from? How do users see your notes through Xiaohongshu?
1. Attention portal: information flow formed based on user attention
2. Discovery entrance: information flow automatically formed by big data based on users’ frequently browsed content
3. Location portal: information flow formed based on the user’s location
4. Search portal: information flow formed based on user-specific searches
B. How is it recommended specifically, and what is the recommendation logic behind it?
1. Personalized recommendation logic
After publishing a note, you will get initial traffic, that is, a traffic pool. The algorithm will judge the quality of the note based on the behavior of the audience. The more users like it, the more opportunities you have to enter a larger traffic pool, get more recommendations and exposure, and thus increase your followers.
2. Social fission recommendation logic
(1) Like and recommend: If other bloggers like your notes, the algorithm will recommend the notes to the blogger’s fans. You can make friends with bloggers in the same field and like each other to increase exposure.
(2) Collections of over 10,000, sharing and recommendations: Notes with collections of over 10,000 will be specially marked, and the algorithm will help you recommend them to the user’s “Homepage-Discover” interface for exposure. In addition, the share volume is not displayed to the outside world, it is only displayed within the system. After this data exceeds 10,000, the notes will also be recommended to "Home Page - Discover"
(3) Recommendations for millions of views: Xiaohongshu will collect notes with more than 100,000 likes based on users’ habits to potentially interested users, so that they can be exposed again, so we try to dismantle popular items as much as possible.
3. Search keyword recommendation logic
(1) Industry field keywords
Such as education, beauty, fitness, etc. It is not recommended for bloggers who are just starting out to place layouts under such keywords.
(2) Keywords in subdivision areas
Bloggers who are just starting out can look for keywords in niche areas, analyze and find opportunities to enter the market, and imitate popular products.
(3) Product marketing keywords
For keywords of competing products in the industry, first analyze the competing products and then think about which keywords and subdivisions to layout, and grasp the competitive trends in the industry in real time.
(4) Marketing demand keywords
The methods and descriptors behind the product or thing: essential, collection, useful information, etc.
How to choose suitable and top-ranking Keywords to increase the visibility of your notes
a. According to search popularity
b. According to content fit
c. Layout by keywords
After finding the top-ranking keywords, where should you add the keywords?
1. The content title must highlight key points and be presented in the form of keywords.
2. The main content of the article must repeat keywords
3. Add keywords to the picture
4. Emphasize key words at the end and bring related topics
3. Location portal: information flow formed based on the user’s location
4. Search portal: information flow formed based on user-specific searches
2. Release time User active time Improve the probability of taking notes
4 peak periods of activity for Xiaohongshu users
Morning peak: 6-8 o'clock
Lunch break peak: 11-13 o'clock
Peak hours after get off work: 16-18 o'clock
Peak time before going to bed: 20:00-1:00 the next day
3. Increase interaction Use push to make users stickier
1. Interaction volume: the number of likes, collections, and comments on Xiaohongshu notes
a. Do not post links to Xiaohongshu in the WeChat group to like or comment, otherwise your traffic will be restricted.
b. You can find friends to search for keywords on Xiaohongshu and like and collect them. And use the plan you wrote to him for his comments.
2. Manual intervention
What if you take careful notes but the content data feedback is poor?
a. You are narcissistic
b. The flow of notes is restricted due to violation of regulations
What if the above feedback is not good because your notes are not high quality?
1. Check whether the notes are included in Xiaohongshu. That is, search for keywords in notes in Xiaohongshu. Check to see if there are any notes from you. If so, they are included. Generally 5-10 minutes after posting notes Keywords will be captured and included in the system.
2. Solution: Find a dozen people to search for the keywords in your notes on Xiaohongshu and give you likes Comment, collect, increase the basic data of notes, let it run first, and get more traffic.
3. Find people to comment with popular keywords to form high-quality comments and increase the exposure rate.
4. Hierarchy system Upgrade account level Increase account weight
1. Account weight
The importance of your account to the platform depends on your account level, number of fans, work data, etc.
2. Small sweet potato 10 levels
1) Diaper Potato: Publish 1 note, and if the note is liked, collected and commented once, you can get a small sweet potato image. Valid notes refer to: those that comply with community rules and Xiaohongshu rules, have pictures and text Notes, video notes, likes, favorites and comments each
2) Milk Potato: Post 1 note to get 5 collections or 10 likes, or post 1 topic note to advance; for topic notes, just add # to the notes and choose an officially released topic to create a topic note.
3) Sleepy Potato: 3 notes, 5 collections or 10 likes, or 3 topic notes can be advanced.
4) Paopao Potato: 5 notes, 10 collections or 50 likes, or post 1 video note for participating topics
5) Sweet Cone Potato: 12 notes, 10 collections or 50 likes, or send 3 video notes for participating in topical activities
6) Xiaomaitu: 50 articles, 10 collections or 50 likes, or send 5 video notes of participating in topic activities
7) Cultural potato: 100 articles, 10 collections or 50 likes, or post 9 video notes of participating in topic activities and get 10 collections or 50 likes
8) Tongguanshu: 300 notes, 10 collections or 50 likes, or 12 video notes participating in topic activities, all receiving 10 collections or 50 likes
9) Silver Crown Potato: 500 notes, 10 collections or 50 likes, or 15 video notes from previous topic activities, 10 collections or 50 likes
10) Golden Delicious Potato: 800 notes, 10 collections or 50 likes, or 18 video notes participating in topic activities, 10 collections or 50 likes
Review
Review Steps: Five Steps from Thinking to Action
1. Review goals
Pay attention to data targets, such as the number of fans, the number of popular notes and the number of releases
For newcomers, notes with more than 1,000 interactions are considered hits.
2. Comparison results
Compare the gap between the data results of this stage and the target
1) Pay attention to the setting of comparison variables
This means that we cannot only analyze the data results of the previous period, but also compare them with the previous data results.
2) Pay attention to the correlation between variables
This means that the number of fans, the number of hot notes, and the number of notes published are related to each other.
3) Pay attention to the standards for variable collection
This means that when counting the interaction volume of notes, try to ensure that the irrelevant variables are consistent, such as counting 48 hours after the note is published. Only by establishing unified data collection standards can we better judge which content is worthy of subsequent creation.
3. In-depth questions
Analysis through question and answer process
Team: The leader questions the results
Individual: First write down the questions and answers on paper, Identify problems and urge yourself to truly think and analyze
When asking questions, don’t be superficial, ask for further analysis.
Not enough notes?
There are so many things, why are there too many things? Where did the time go?
If you have resistance due to unreasonable goal setting, If you are not willing to spend time running Xiaohongshu, you need to reset your goals.
There are also people who don’t really create according to the popular models, so there are few popular models.
4. General manager experience
After the above three problems are discovered, solutions are also found. At this time, these findings should be recorded.
What you write down is your valuable experience, which comes from practice and will make you more confident.
5. Plan actions
Write down an action plan, turn the summarized experience into action instructions, and understand what you should do next
such as data target
The number of followers did not increase as expected
The number of published notes has not increased
Next week’s action is: publish at least * notes next week
In addition, there should be no more than 3 action planning suggestions, and the most important one should be clear, and you should go all out next week.
Personal review
review goals
set goals
In the first week, 14 notes were produced, attracting the attention of 1,000 fans, and the number of likes and collections reached 10,000.
Find a topic
To choose a popular topic, you must have 3 or more notes with 5,000 likes.
write content
Target popular content, don’t write blindly
release
Use "Maker Posts" to draw pictures and analyze popular titles. The number of words in the published text should be 300, and pay attention to the proportion of keywords.
cold start
Use the community to ensure that each article has at least 30 likes and collections
monitor
Check the Xiaohongshu data in a timely manner. When you find that your notes have a tendency to become popular items, you should arrange comments in batches to flush the data.
Compare results
After a week, compare the number of Xiaohongshu notes, the number of fans, and the number of favorites and likes to see how far it is from the target. Which one has more and why?
In-depth questions
What did you not do well this week?
Sum up experience
First, publishing notes is only the first step. After that, you can revise and edit them repeatedly, and you will continue to get closer to becoming a hit.
Second, don’t be narcissistic when creating content, and be wary of cognitive biases. For example, a monthly salary of 20,000 yuan should be changed to a monthly salary of over 10,000 yuan.
Third, focus on practicality first, and then consider aesthetics. For example, content cover, it is more important to highlight key information.
Fourth, pay attention to content positioning. Don’t just pursue the number of fans. Do what is closest to monetization.
planning action
1. Imitate the collection of popular pictures and texts and the creation of popular videos to increase the popularity rate and keep at least two notes updated every day.
2. In the next two days, find 10 popular topics and write a script, then spend three days filming, repeat every week, and strive to increase the number of video likes and collections by 50%.
3. Establish an appropriate threshold mechanism in community operations, conduct small-scale operations, and at the same time give positive feedback to students who perform positively. When reviewing the data next week, we will clarify the categories of highly praised notes and gradually determine their positioning.
Realize
Commercial advertising monetization
1. Exchange items for cash
Free exchange
The merchant mails a set of products for free, and Xiaohongshu bloggers create a promotional product for them, which is suitable for bloggers with fewer fans.
exchange with fee
Suitable for bloggers with a large number of fans. On the basis of products provided by merchants, advertising fees can be charged
2. Replace advertising plan images for monetization
Replace copywriting class
The brand or advertiser searches for popular notes through keywords in the brand's product field, contacts the blogger of the popular notes via private message, and bids to replace some of the content in the popular notes with product advertising solutions. The replacement time is generally permanent
Replace picture class
Replace pictures and copywriting categories
3. Monetization of brand cooperation advertising
Official and unofficial channels
Cash in with goods
1. Open a potato shop and bring goods for cash
Apply to become a professional account first
Me—Creation Center—Creation Services—More Services—Author Abilities—Open a Professional Account—Real-Name Authentication—Certify Professional Account—Then Exit More Services, Open “Store”—“I want to settle in ”——“Select store type”
Live delivery, note delivery, homepage display window
2. Product cooperation and monetization
It needs to be certified as a professional account and the number of fans is greater than 1,000. For product cooperation, product cards can be added to Xiaohongshu live broadcasts and small lists to bring goods. If users purchase products through product cards, the professional account can obtain corresponding commission income.
Cooperation rights include: live streaming and small lists
Private domain traffic diversion and monetization
1. Create a traffic-draining product
Based on user needs, common problems, and your own professional capabilities, find the intersection of your professional capabilities and user needs and pain points, and polish the first product. This product can be set to be free or low-cost paid.
2. Design traffic diversion and monetization paths
When positioning, think about your target users and their needs in subdivided areas, and integrate scarce resources in high-quality areas.
Course monetization
1. A single class, covering knowledge points in 40 minutes
2. A series of courses, continuous accumulation and comprehensive improvement.
3. Recording/playback, purchase and watch repeatedly
Xiaohongshu team management
Three ways to dismantle popular models
1. View note content from a pure user perspective
Think back to what you saw. Did it catch your eye immediately? Can you extract the main points and establish a general framework? Did the notes sublimate the topic? Did it inspire you to like, collect or repost? Following this idea, we watched it for the first time and recorded the relevant feelings.
2. Use platform algorithms flexibly to label popular notes
From large categories to small categories, from first level to second level to third level, continuous refinement
For example, the first-level tag of entertainment notes is entertainment, the second-level tag is movie clips, and the third-level tag is Stephen Chow, Andy Lau, etc.;
The first-level tag of funny notes is funny, the second-level tag is funny plus dubbing, and the third-level tag is dialect dubbing, etc.
The first-level label of knowledge notes is education, the second-level label is English teaching, and the third-level label is daily oral English teaching, etc.
3. Pay attention to the comment area, especially the Top 10 comments
You can dig out the content that users are interested in in the comments and organize it into the material library.