Ensure verticality and diversified content

In the early stage, rely on useful notes to accumulate basic user base.

Insist on continuous follow-up and updates at a certain frequency to increase the activity of notes

There are topic spots on the site every day for experts to use ginseng Examination; topic content with tags is more likely to be Users searched for it~

Whether it is guiding interaction in the copywriting or Q&A in the comment area, there should be active interaction. This is the most effective and direct way to interact.

There will be statistics on hot spots every day, and you can make topic notes based on the hot spots. This method will effectively attract a large number of users in the short term. Don’t ignore hot spots/topics.

Choose a suitable angle and create content based on your own category

Based on the latest entertainment news, movies and more Combine your own categories or points of interest to take notes on sharing, tutorials, grass planting, etc.

Identify the master’s main categories based on their characteristics and lay out relevant dry goods or systematic content.

1. Maintain activity and retain original users

2. Create creative ways to attract new fans and create popular items

3. Create a character

Whether it is within the scope of the vertical category that you are good at or outside the vertical category, you must do content other than routine; you must understand the needs of users. Any popular content will reach a bottleneck period, whether it is evaluation or systematic content. At this time, it is necessary to change the angle to attract the attention of a wider range of users. For example, there are experts who have become popular in Zara fitting rooms or HM fitting rooms. After this part of the content reaches a bottleneck, they can try a series of content such as photography guides, Internet celebrity store visits, IKEA must-buy lists, etc., to ensure that the main focus is While outputting the category, output 1-2 or even more auxiliary categories at the same time to further accumulate fans.

After the first and second steps are executed according to the plan, in theory, a certain amount of fans have been accumulated. At this time, it is necessary to create a character. If an expert only produces unmanned dry goods, it will be difficult to go far. Yes, fans only like his content rather than the talent himself. The replicability and substitutability are too strong, so you must retain fans and increase fan stickiness by establishing a personality.

Personalities are divided into several types, such as strong personality, distinctive appearance, body characteristics, educational characteristics, hobbies, etc., and corresponding personalities can be created according to the different talents. The persona must be real, and never make a false persona. Once exposed, the loss will outweigh the gain.

Select some very sticky fans among fans to enhance interaction

Pay attention to users’ needs and take notes, cultivate users, and cultivate the stickiness of core users.

Effective interactions can occur between users

1. Participate in official activities and continuously follow up on time-sensitive topics and hot spots.

2. Experts on the site can also generate hot spots on their own, dig out and explore new forms of content, which may be the next hit form. This is what experts need to pay attention to as they grow.

3. In addition to tracking hot spots and developing interests other than vertical categories, you should also look for creative points to create content.