Early stage
Increase activity and accumulate fans retention methods
Activity includes
Content update frequency
Ensure verticality and diversified content
In the early stage, rely on useful notes to accumulate basic user base.
Insist on continuous follow-up and updates at a certain frequency to increase the activity of notes
There are topic spots on the site every day for experts to use ginseng
Examination; topic content with tags is more likely to be
Users searched for it~
Frequency of interaction with users/interaction with other accounts in the matrix/multi-platform fan promotion
Whether it is guiding interaction in the copywriting or Q&A in the comment area, there should be active interaction.
This is the most effective and direct way to interact.
Frequency of chasing hot spots
There will be statistics on hot spots every day, and you can make topic notes based on the hot spots. This method will effectively attract a large number of users in the short term. Don’t ignore hot spots/topics.
Choose a suitable angle and create content based on your own category
Based on the latest entertainment news, movies and more
Combine your own categories or points of interest to take notes on sharing, tutorials, grass planting, etc.
Example
Beauty
Can be based on popular new models such as big-name luxury goods,
Or combine it with hot spots such as press conferences
gourmet food
Recommended recipes can be made according to seasons/festivals, etc.
It is prohibited to follow topics/hot spots, content without information value, or transfer.
Keep up with the site’s irregular popular topics/short category topics/videos/activities, etc.
POINT.1
Find the main category
Identify the master’s main categories based on their characteristics and lay out relevant dry goods or systematic content.
Serialized content
For example, if the expert formulates [21-day weight loss plan check-in], users can track the real person’s performance.
This process increases credibility
A series of content in the form of [Action Plan for Chasing Boys], users will be curious about the follow-up
and results
Modular content
For example, evaluating whether a certain internet celebrity's weight loss method or skin care regimen is effective.
Such as evaluating new sneakers; such as evaluating figures, etc.
Such modular content should focus on professionalism, high accuracy and objective summary of the characteristics of the assessment object.
Attract users’ desire to be planted
Create popular modular content
Such as [XXX Fitting Room], [Food of the Week], [Internet Celebrities Visiting Stores/How to Eat], etc.
Allow users to more clearly find their needs for relevant vertical content at a certain point in time, satisfying their desire to be planted.
POINT.2
Change a different angle to make a hit
1. Maintain activity and retain original users
2. Create creative ways to attract new fans and create popular items
Whether it is within the scope of the vertical category that you are good at or outside the vertical category, you must do content other than routine; you must understand the needs of users.
Any popular content will reach a bottleneck period, whether it is evaluation or systematic content. At this time, it is necessary to change the angle to attract the attention of a wider range of users.
For example, there are experts who have become popular in Zara fitting rooms or HM fitting rooms. After this part of the content reaches a bottleneck, they can try a series of content such as photography guides, Internet celebrity store visits, IKEA must-buy lists, etc., to ensure that the main focus is While outputting the category, output 1-2 or even more auxiliary categories at the same time to further accumulate fans.
later stage
Transform own activity, improve user stickiness, and enhance recognition
POINT.3
Create a persona
After the first and second steps are executed according to the plan, in theory, a certain amount of fans have been accumulated. At this time, it is necessary to create a character. If an expert only produces unmanned dry goods, it will be difficult to go far. Yes, fans only like his content rather than the talent himself. The replicability and substitutability are too strong, so you must retain fans and increase fan stickiness by establishing a personality.
Personalities are divided into several types, such as strong personality, distinctive appearance, body characteristics, educational characteristics, hobbies, etc., and corresponding personalities can be created according to the different talents. The persona must be real, and never make a false persona. Once exposed, the loss will outweigh the gain.
POINT.4
interactive
Select some very sticky fans among fans to enhance interaction
In daily operations, we must be good at discovering some highly interactive fans and ensure communication with them.
Pay attention to users’ needs and take notes, cultivate users, and cultivate the stickiness of core users.
Effective interactions can occur between users
POINT.5
Hotspot tracking
1. Participate in official activities and continuously follow up on time-sensitive topics and hot spots.
2. Experts on the site can also generate hot spots on their own, dig out and explore new forms of content, which may be the next hit form. This is what experts need to pay attention to as they grow.
3. In addition to tracking hot spots and developing interests other than vertical categories, you should also look for creative points to create content.
Q: Why do my notes have a high reading volume but fail to gain followers?
A: In general, likes and collections for useful notes are far greater than followers; if you want to convert them into fans, you need to continuously produce high-quality content or form modular content.
Q: Why hasn’t the number of fans increased even though it has been updated recently?
A: After the number of fans reaches a certain level, there will be a bottleneck period. You need to be patient and continue to update while looking for new breakthroughs.
Q: Why have you lost followers recently?
A: If the number of likes and collections changes, our machine will process some false data, which may have been cleaned up.
Q: What should I do if I find plagiarism?
A: Click on the homepage to report directly.
Operation is not a golden rule, the case is for everyone to get the method. You may not necessarily gain followers by using these techniques or methods, nor are they the only ways to gain followers~
Masters know their fans’ preferences best. If you have a guide to increasing your fans, of course you should keep it~
Xiaohongshu KOL development methodology
How to develop quickly when an amateur starting from scratch or an influential expert from an external site first comes to Xiaohongshu has always been an urgent problem that every organization needs to solve~
Here are some TIPS for your reference based on Xiaohongshu’s user preferences, product formats, and some experience in cultivating experts; before building an expert, you must build a basic growth framework, have a general direction plan, and base it on the actual situation. Things are constantly adjusting.
Wondershare EdrawMind
