Qualitative research is a research method used to understand and explore complex phenomena in depth.

It focuses on capturing rich and detailed data, aiming for a holistic understanding.

It involves subjective interpretations and is often used in social sciences and humanities.

Interviews: Researchers conduct one-on-one or group interviews to gather participants' perspectives and experiences.

Observations: Researchers observe and record behaviors, interactions, and contexts.

Document analysis: Researchers analyze existing texts, documents, or artifacts relevant to the research topic.

Focus groups: Researchers facilitate group discussions to generate data through interaction among participants.

Case studies: Researchers conduct in-depth investigations of a specific individual, group, or organization.

Thematic analysis: Researchers identify recurring themes and patterns in the data to gain insights and understanding.

Coding: Researchers assign labels or codes to segments of data to organize and categorize them.

Constant comparison: Researchers compare data across interviews or observations to identify commonalities and differences.

Interpretation: Researchers interpret the meanings and implications of the data in relation to the research questions.

Reflexivity: Researchers reflect on their own biases, assumptions, and influences on the research process and findings.

Provides rich and detailed data, allowing for a deep understanding of phenomena.

Focuses on participants' perspectives, experiences, and meanings.

Enables researchers to explore complex and nuanced topics.

Allows for flexibility and adaptability during data collection and analysis.

Can generate new insights and theories due to its exploratory nature.

Findings may not be generalizable due to the small sample sizes and specific contexts studied.

Subjectivity in data collection and analysis may introduce researcher bias.

Time-consuming and resource-intensive compared to quantitative research.

Quality of data heavily relies on the skills and expertise of the researchers.

Requires careful consideration of ethical issues, such as informed consent and confidentiality.