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Google Search Engine Optimization On-page SEO
On-page SEO, Google Search Engine Optimization, refers to optimizing the content of a specific page to meet the needs of search engines and users. Some details for optimizing content on the site.
Edited at 2024-03-01 12:48:01- bacteria
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Google Search Engine Optimization On-page SEO
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
On-page SEO
Introduction
Also known as On-site SEO, it refers to optimizing the content of a specific page to meet the needs of search engines and users. This includes the optimization of SEO TDK, content, URL and other content.
effect
Through On-page SEO, tell Google what the website page is about.
Let Google rank for specific keywords.
Reasonable keyword layout can increase the number of keywords and page traffic.
Provide users with more valuable information and friendly user experience.
Very easy to find products and experiences
Factors that determine website ranking during the On-page process
Whether the user’s search intent matches the page content
Key words
user experience
click rate
residence time
Bounce Rate
website loading time
Mobile experience
Adapt adaptive devices
layout
Start On-page SEO in Four Steps
Prepare keyword library
Select 2-3 core keywords (B-side business/industry/C-side high-conversion words)
Accurate
low difficulty
High search volume
All related keywords of page products
Generate relevant content based on keywords
method
Enter keywords into Google search engine and open the top 10 website content/competitor websites. Observe the word count, layout, keyword layout, etc. of the page to generate professional, authoritative, and credible original content.
SEO TDK optimization
Also known as SEO TKD, SEO META Tag, etc., it refers to the SEO Title, Description, Keywords of the page, and the abbreviation is TDK. It is the information that search engine spiders need to focus on when crawling the website.
SEO Titile
Title displayed when searching
Description
Description shown when searching
Keywords
Site keywords
WordPress plugin
Yoast SEO
Writing method
SEO Title
Type 1
Wedding Dresses-Bride Gowns | Brides
Common methods for large websites
It is more suitable for big brands and requires a lot of money. If the website is small, the traffic will start very slowly.
core keywords
Wedding Dresses
Bride Gowns
Brand name
Brides
Type 2
2021 Best Wedding Dresses For Sale | Beautiful Wedding Clothes Shop-Brides
Suitable for small websites
long tail words
2021 Best Wedding Dresses For Sale
Beautiful Wedding Clothes Shop
Quickly improve rankings
core keywords
Wedding Dresses
Wedding Clothes
Brand name
Brides
Type 3
50 Best Royal Wedding Dresses of ALL Time - Royal Family
Sentence form
Also suitable for small sites
long tail words
50 Best Royal Wedding Dresses of ALL Time
core keywords
Wedding Dresses
brand words
Royal Family
Note:
Must contain core keywords and put them as far forward as possible
The more important the further forward
Try to keep it within 65 characters
Pay attention to the standardization of writing format
You can add some words to improve click-through rates, such as:
best
best|best
free
free
shipping
Free shipping
SEO Description
Note:
Must contain core keywords, try to put them as far forward as possible
Explain clearly What&Why
Let users understand what the page content displays
Why choose to click into the website
words of attraction
You can add some words to improve click-through rates, such as:
best
best|best
free
free
shipping
Free shipping
Try to complete the description within 124 characters;
https://wordcounter.net
Check word count tool
Use engaging descriptions to increase clicks
If Google's artificial intelligence feels that it is too bad, it will generate what it thinks is the best description based on the content of the page. The same goes for the title. It may generate a search title based on the H1 tag. The title may also generate search results based on the external link anchor text.
Page content optimization
rule
Write a well-themed SEO TDK
Use SEO-friendly URLs, shorter than 3 layers
advantage
Convenient for search engine crawling
The faster it loads
The title contains core keywords
In some programs, the title is in the Title tag in the web page code, and sometimes it is in the H1 tag.
Try to include core keywords in H1, H2, H3 and other tags
H1 tag can only be used once per page
It does not have to be core. As long as the core keyword appears once in the title, H2, H3 and subsequent subtitles can be used to layout other related keywords.
Core target keywords appear in the first 100 words of the article
Try to include core keywords
keyword density
Generally it should reach 3%
front page
Category column page
Core keywords 1% to 2%
Proper use of internal and external links
Layout related keywords and long-tail keywords
drop down box
Bottom of search results page
Data platform
No need to do density
Multimedia files are named using keywords and add Alt tags
Instead of common words or predicates and other meaningless words
For example tupian.jpg
For example 1.jpg
For example shipin.mp4
For example 1.mp4
Alt tag
Capturing the key points
Originality of text and pictures
No grammatical errors and highly readable
Compress image files to ensure the website opens quickly
The 2024 Google Optimization Guide recommends that images be high-definition, not blurry, and not too small to be difficult to see.
Lossless compression is recommended
Adaptable to mobile devices and open quickly
On-page SEO requirements (SEO Quake check)
Users can find the information they want on the page, as well as a good user experience
Product or industry keywords exactly match
speed
Mobile terminal
residence time
Bounce Rate
etc.
SEO TDK meets the requirements of accuracy, large search volume, and low difficulty. The higher the click-through rate, the better.
The density of core keywords on key ranking pages is 3-5%, product article pages are 1-2%, and related keywords and long-tail keywords are laid out on the page.
Fluent language, no grammatical errors, and high readability
The content of the web page exceeds the content of Google’s top three competitors by more than 45%
Page word count
The average length of the first three is 2,000 words. Generally, we just write 2,000 words.
But if they are all 1,000 words, we can also write 1,450 words.
Whether the content is unique, reflects the characteristics of the product and industry, and solves user pain points