Pure reason-the idea that enters the body or the recollection of an idea

Irrational - vigorous will and insatiable desire

Mai Dugu: An instinct theorist - human behavior is determined by instinct, which is the basis of many theories based on evolution.

Ross (a master of sociologists in studying crowd psychology): Study of the psychological aspects (static psychology) and psychological flow (dynamic psychology) produced by the human combined ear Pay attention to interpersonal processes and understand the role of (social influence) on human behavior

From description to empirical research

Shift from qualitative to quantitative research

From pure theoretical research to applied research

From universalism to particularism

In the early 20th century, after the First World War, the United States experienced rapid economic development without being damaged. On the other hand, it was accompanied by economic crises and social problems such as massive unemployment and strikes, which provided new opportunities for social psychology to conduct research on issues. Motivation, behaviorism and Gestalt theory once emerged, and experimental methods were used to establish (innovation)

several pioneers

Cognitive social psychology emphasizes the role of cognitive activities or cognitive processes in social psychology and behavior

Evolution Social psychology applies the principles of evolution and natural selection to understanding human behavior and social development.

Humans are social animals

Social behavior: behavior caused by social factors and affecting social life

Social psychology: psychological activities caused by social factors that directly or indirectly reflect social things and social relations, guide social behavior, and have an impact on society.

relation:

Social interaction refers to the phenomenon in which people and society (including social members, groups and social things) are interconnected, influence each other and restrict each other.

Communication refers to the interpersonal contact between people, as well as the interpersonal relationships formed or potential among them (narrower than social interaction)

1. The research is all about social phenomena

2. Social psychology always looks for topics from social problems.

1. Macro: Research content and objects are different

1. Micro: Sociology studies all objective facts in social life, while social psychology studies only some of the facts and their subjective manifestations in social life.

2. Research perspectives and methods have different emphases: sociology focuses on the understanding and analysis of macro-social and large group activity trends, and attaches great importance to the application of social surveys and document analysis methods; social psychology focuses on experimental methods to explore micro-level phenomena

the difference

A method to collect a large amount of existing data for a certain purpose and find out the relationship between certain phenomena (social facts and social psychology) through analysis, such as Weizmann's study of the causes of gender role socialization

advantage

weakness