Disabled people, people with hair loss due to diseases such as cancer

Patients with depression, autism, bipolar disorder, etc.

Experiencing sensory loss: such as those with visual impairments

People with expression disorders: such as people with impaired language function

People with mobility impairments: such as people with disabilities in both legs

People with expression disorders: such as autistic people and people with social disabilities

Such as patients with bipolar disorder and depression

Lack of experience senses: It is necessary to provide them with a sense of service experience through other means so that they can also feel the services of L'Oréal Hairdressing

Breaking experience barriers through door-to-door services and other forms

Design an expression model suitable for this group of people

Segmentation module: hair design, store appointment, stylist appointment, door-to-door service

Module specific functions and operations:

Hair design: It is a separate module. Through the function of the app, customers can upload their own frontal photos and choose a suitable hairstyle for themselves in the hair design module. The app will provide a basic issuance template, and customers can make personalized designs on the basic template. Customers can save their work in the app and use it as a reference when doing hair styling.

Store module: Customers can query L'Oreal offline hair salons and navigation in the city on the app, and can also reserve a vehicle on the app to deliver customers to the store.

Stylist appointment: Customers can make an appointment with the store's hairstylist at the bottom of the store, and can see the hairstylist's free time to choose their own suitable appointment time, thereby improving time efficiency and reducing customer time costs.

Door-to-door service: We provide door-to-door service for some special customers, but in order to protect the personal and property safety of customers and employees, special implementation plans will be implemented.

Mall module: Customers can purchase L'Oréal products in the mall section.

Increase customers' participation in their hair styling and improve customer satisfaction with hair care services. Preliminarily obtain customers' hairdressing habits and hair quality data to improve the accuracy of push in the mall module.

The online and offline connection template has been completed, and the customer information collected by offline stores has been synchronized with the app to improve the customer's portrait and improve the accuracy of the mall module.

Personalized design and a personally familiar hairstylist will help build customer trust.

(To be discussed)

Membership type

Coupon type

...

consumption habits portrait