Jack Wolfskin-Segmentation, targeting, and positioning

Segmentation, targeting, and positioning (STP) is a strategic marketing approach that involves dividing a market into smaller segments based on similar characteristics, selecting specific segments to focus marketing efforts on, and creating a distinct and desirable image of a product or brand in the minds of the target market. STP provides a better understanding of customers, efficient resource allocation, enhanced customer satisfaction, and a competitive advantage. STP aims to help companies identify and understand their target market, develop tailored marketing strategies, and differentiate their offerings. Overall, STP enables companies to effectively reach and engage their target market, leading to increased success and strong customer relationships.