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Essentials of Marketing Strategy

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Essentials of Marketing Strategy

This definitive guide offers an in-depth exploration of the core principles of marketing strategy. It provides insights into the division of labor in marketing, detailing how businesses can effectively segment the market, target the right consumers, and position their products for competitive advantage. It highlights buyer behavior influences, including cultural and psychological factors, and dissects the four Ps—product, price, place, and promotion—to formulate a comprehensive marketing mix. Additionally, the guide addresses the internal and external factors of the marketing environment and underscores the importance of strategic planning in adopting a modern marketing philosophy.

Edited at 2022-05-22 12:23:15
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