Retail Strategies and Services

This guide offers a strategic framework for retailers looking to elevate the shopping experience through targeted promotion programs and a diverse mix of services. It outlines the pivotal roles of informing, persuading, and reminding in retail promotions, while categorizing retail outlets into store-based, non-store based, and service-based types. The map also dives into the retail service mix, emphasizing the importance of pre- and post-purchase services, alongside the nuances of retail communication through advertising, sales promotion, and personal selling. Understand the benefits customers seek, such as browsing, personal service, and immediate gratification, all provided through various store channels to ensure a touching and emotionally resonant product experience.

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• Retail Strategies and Services

  This guide offers a strategic framework for retailers looking to elevate the shopping experience through targeted promotion programs and a diverse mix of services. It outlines the pivotal roles of informing, persuading, and reminding in retail promotions, while categorizing retail outlets into store-based, non-store based, and service-based types. The map also dives into the retail service mix, emphasizing the importance of pre- and post-purchase services, alongside the nuances of retail communication through advertising, sales promotion, and personal selling. Understand the benefits customers seek, such as browsing, personal service, and immediate gratification, all provided through various store channels to ensure a touching and emotionally resonant product experience.