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JustWines
JustWines is an Australian online wine retailer that offers a wide selection of wines from various regions around the world. They provide a platform for customers to purchase a diverse range of wines, including red, white, sparkling, and fortified wines. JustWines also offers wine accessories, gift packs, and special deals to cater to the preferences of wine enthusiasts. This mind map will delve into the products, services, and customer experiences offered by JustWines, providing an overview of the company and its offerings.
Edited at 2022-08-01 10:47:13- Recommended to you
- Outline
JustWines (UK)
JW Website
Premium UI / UX
SEO, Site Speed, Cache, Security + SSL
Event Tracking, GA Tracking, FB Pixel and other Tools
Persistent Login Cookiee (so that user remains logged in) in accordrance with GDPR
Website Pages:- 1. Category and Product Detail Pages 2. Dedicated pages for JWC 3. Shopping Cart, Check-Out 4. User Sign-up, Login page 5. Privacy, T&C, 6. About JW, Query, Contact 7. SiteMap 8. Dedicated & Contextual Promotional Landing Pages 9. Cookiee Policy linked to GDPR 10. Menu Option : My JustWines 11. Wine Auctions
ChatBot / Live Chat with Agent for Conversion
Integrations: 1. Chatbot / Live Chat 2. Connect On WhatsApp 3. Payment Gateway 4. SMS & E-mail Provider 5. Notifications
JW Buyer Panel (My JustWines)
Guest User
Access to Complete Website
Discount Coupan for First Sale
Prompt to Share E-mail / phone for a Personalized Buying Experience
Prompt in case the user pointer reaches Address Bar without providing E-mail / phone
Probe more so that User Logs In
Free Member
0. Welcome Dashboard - A Guided user Journey to JWC. 1. Capture User's Details with due Verification of Email & Phone 2. Capture User's Wine Interest to build Taste Persona 3. Share JWC Loyalty Program details + Form to Join 4. LeaderBoard - demontrating where he is + where he can go, like a reward journey 5. Capture Payment Information / Card Information 6. Gamification : pre-defined interventions which can help convert Visitor > Users. 7. Access to Live Chat to speak with Live Agent over Chat 8. Display of IVR for a Direct Call 9. Your Orders : Empty in case of Free and listing in case of Paying. 10. Account Settings 11. Wine Auctions
Paying Member (JWC)
Everything in Free
1. Access of JWC Loyalty Program as per Member Level 2. My orders 3. My Payment / Wallet Balance with option to download invoice 4. JWC Message Center 5. JWC Grevience Handling Form 6. Additional Customer Information required for payment (if required) 7. Wishlist, Reviews
1. Wine Recommendation Widget to increase Sales. This will be based on Wine Interests and Category of Wine Purchased
CRM (SalesForce)
Contact Center Mgmt Integrated with Dialer
Lead Management : Lead Acquisition, Nurturing, Conversion and Closure
Integrations:- 1. SMS 2. WhatsApp 3. Email Provider 4. Notifications 5. Payment Gateway for Payment Link Creation 6. Finance Module
Last Mile Delivery
Dispatch Cloud
Send Cloud
Customer Success
Order Delivery Feedback for NPS
Customer Care for Issue Resolution
JustWines.com Admin
Calaloging / Store Management
Deals Site Management (E-Bay and others)
Customer Data Management
User Profiling & Segmentation
Capturing User Interest to build Persona
Wallets Management
Discount Coupons
First Time Visitors
Day Specific (On Need Basis, if required)
VIP Tier Based Loyalty Program
JW Cru
Basic
Starts with 30$ / month in JW Wallet = $360 / year
90 Day Money Back Gaurantee
Access to "JWC Only" Exclusive Wines
6 Free Bottle Every Year
No delivery Charges on Wine Orders
Dedicated Service Manager
Personallized Service
Spread Cost of Wines Every Year
Premier
Everything in Basic
Spending between $500 - $1000
1. Access to better Selection of Free Bottle 2. Access to Exclusive Events 3. Surprise & Delight on Birthday
Grand
Everything in Premier
Spending > $1000
1. Access to Even better selection of wines 2. Access to Exclusive Wines Created for them 3. Voting rights to what they Want Every Year 4. Access to WineMaker for a Day
Communication Mgmt
Trigger / Push Notifications
Web Push Notification
App Push Notifications (when ready)
Transaction / Promotion Email
Track Sent > Delivery > Open > Click Rate Matric
In-Time Optimization
Monitor Bounce Rates
Mailers for new Wines
User Interest Personalized Mailer - For Repeat Buying
Transaction / Promotional SMS
Optimize Content
URL Shortner for Return
Transaction / Promotional WhatsApp
Order Confirmation
New Service Offerings
Mood Connect Chatbot > Leading to sales
Abandoned Cart
Tool to track Abandoned Cart
Auto Abandoned Cart Campaigns
Wine Auctions
Social Media & SEO Tools
Analytics & Reports
Headless Approach : Integration via APIs