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Advertising

Advertising is a powerful tool used by businesses and organizations to promote their products, services, or ideas to a target audience. It involves creating and delivering persuasive messages through various channels to influence consumer behavior and drive sales or engagement. In this mind map, we will explore the different aspects of advertising. By visually mapping out the components of advertising, we can gain a deeper understanding of how it influences consumer perceptions, shapes brand identity, and contributes to overall marketing efforts.

Edited at 2023-03-21 05:08:08

Linh

Recent works View more works>>

Advertising
Advertising is a powerful tool used by businesses and organizations to promote their products, services, or ideas to a target audience. It involves creating and delivering persuasive messages through various channels to influence consumer behavior and drive sales or engagement. In this mind map, we will explore the different aspects of advertising. By visually mapping out the components of advertising, we can gain a deeper understanding of how it influences consumer perceptions, shapes brand identity, and contributes to overall marketing efforts.

Advertising

Linh

Recent works View more works>>

Advertising
Advertising is a powerful tool used by businesses and organizations to promote their products, services, or ideas to a target audience. It involves creating and delivering persuasive messages through various channels to influence consumer behavior and drive sales or engagement. In this mind map, we will explore the different aspects of advertising. By visually mapping out the components of advertising, we can gain a deeper understanding of how it influences consumer perceptions, shapes brand identity, and contributes to overall marketing efforts.

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ADVERTISING BAITING, CATCHING, AND REELING US IN

A Theoretical Model

Cognition and Advertising

ADS AS INFORMATION TO BE PROCESSED

Must be exposed to be the ads.

Choose to attend to it

Comprehend the message

Evaluate the message in some way

Try to encode the information into our long-term memory for future use

Sometime later, try to retrieve that information

Try to decide among available options

Take action based on that decision

Memory for Ads

Violent Media, Ads, and Memory

Violent television programs reduce memory, reducing the likelihood that people will engage with those products

A Constructionist Framework for Understanding Advertising

construction argues that people do not literally store and retrieve information they read or hear

Deceptive Advertising

TRUE-BUT-DECEPTIVE ADS

the most damaging

literally true but deceives

STUDYING DECEPTION SCIENTIFICALLY

People make the inferences as suggested and remember the inferred information as having been stated in the ad

SEX AND SUBLIMINAL ADVERTISING

CLASSICAL CONDITIONING

unconditioned stimulus (UCS)

unconditioned response (UCR)

conditioned stimulus (CS)

conditioned response (CR)

SUBLIMINAL ADVERTISING

Advertising to Children

Children are an enormous and growing market for advertising

There are several particular issues of concern

Differentiating Ads and Programs

Disclaimers

Television, Toymakers, and the Military

Tobacco Advertising and Role Modeling

Advertising in New Places

advertisers have had to scramble, trying harder and harder to attract and keep our attention

become increasingly clever in placing ads in places we can’t ignore

High-Tech Billboards

In-Store Advertising

Product Placements

Classrooms and Schools

Advertising on the Internet

Prescription Drug Advertising

Psychological Appeals in Advertising

Informational Appeals

provide information to influence the belief

convey as much information as possible in a very short time

Some of the most common belief appeals

Emotional Appeals

Influencing emotions

the best first step to influencing beliefs and, ultimately, behavior.

Example

our love of friends, family, and good times, and the good feelings that they bring us.

We are asked to buy diamonds, flowers, and greeting cards to show how much we care

Patriotic Appeals

Appeals to consumers’ national pride are common in ads

Fear Appeals

Advertising fear appeals involve some kind of threat of what may happen if one does not buy the product

Achievement, Success, and Power Appeals

Striving to win, whether the prize is money, status, power

Humorous Appeals

the most popular and best remembered.

Humor clearly attracts attention and increases motivation and general positive feeling

Testimonials (Product Endorsements)

SA well-known entertainer or athleteubtopic

An expert or be no more informed

To be persuaded by a prestigious and respected figure, even if that person has no particular expertise

Types of Ads

Advertising

Direct purpose

Not selling as such but rather image building or good will.

A different kind of persuasive media message

is the Public Service Announcement (PSA

A final kind

is political ads, usually designed to persuade viewers to support some candidate, party, or issue.

Effects

behavioral

(buy the product)

attitudinal

(like the product)

cognitive

(learn something about the product)

Historical Background

The earliest known written advertisement, from around 1000 BC in Thebes

Offered a “whole gold coin” for the return of a runaway slave.