1. Niche and target audience: Look at the niche and target audience that your competitors are catering to. Determine if they are addressing a similar audience or niche. If there is an oversaturation of service providers in a specific niche, it might be challenging to make a mark in that space.
2. Services and packages offered: Evaluate the coaching packages and services provided by your competitors. Examine their pricing structure, duration, and the type of coaching they offer. Determine if you can offer a similar or better service in terms of quality and pricing.
3. Marketing and branding strategy: Analyze how your competitors market and present their brand. Look at their website design, social media presence, online visibility, and their overall branding strategy.
4. Reputation and customer reviews: Research your competitors’ reputation and online reviews. Determine how they handle customer complaints, and the overall customer experience they provide.
5. Expertise and credentials: Determine the credentials, experience, and expertise of your competitors. Identify aspects that differentiate them from others and look for ways to improve your coaching education and credentials.
6. Training methodology: Assess the training methodology used by your competitors. Determine if their methodology aligns with your coaching style, or if there is a need to change or adapt yours.
7. Pricing strategy: Determine the price range of your competitors' coaching packages and services. Compare them with your pricing strategy, and determine if you are undercharging or overcharging.
8. Industry trends: Keep an eye on the latest industry trends and developments. Determine how your competitors are adapting to the changes and what modifications they are making to stay competitive.
Wondershare EdrawMind
