Adspace will be purchased on relative platforms such as YouTube, Twitch, X, and other gaming focused platforms; will use midroll ads, banners, and sponsored posts to drive traffic to the game's website. Will also partner with large streamers and content creators to stream and created videos showing the game off to their followers, as well as provide game keys to these creators for giveaways to further drive interest in the game.

Will run an in-store campaign with most major electronics retailers, it will feature character cut outs, in-store promotional banners, and exclusive bonus items dependant on which retailer the customer pre-ordered through. Promotional materials will feature QR codes that link to the game's main website as well as others linking to the game's trailer.

Summary

Licensing rights for characters and overall game image/name will be available to be purchased. This will allow manufacturers to make peripherals, toys, clothing, etc. Company will retain a 15% share of revenues earned for licensing fees, and will promote/fulfill orders from online store; licensee may also choose to distribute through other merchants.

Will partner with a large streaming service to have a show focused around the game's lore animated and brought to the platform. Will wait for initial response to the game to see if the show will be viable, then build hype through social channels and promotion. Will earn revenue based on watch time and partnered link sign-ups at rate determined after negotiation.

$15 physical in-store purchase, will be distributed through most major electronics and gaming retailers. After production and distribution, company will retain 50%-75% revenue of purchase depending on contract negotiations.

$15 digital purchase through steam or company owned client. Company will retain 60%-80% revenue cut from purchases made through Steam depending on contract negotiations. All sales made through company owned client will retain 100% of revenue, will reward players with an exclusive skin to encourage client purchase rather than purchasing through steam.

Will partner with a large streaming service (YouTube/Twitch) to live stream tournaments and large events, as well as run an advertising campaign with midroll and pre-stream ads, as well as banners where available. Will take small cut if increased site traffic goals are met due to game being streamed on the platform, income from this will be further directed to ad-spend and keep partnership with the service in good standing. In-stream drops will also be made available based on watch time to further increase watch time and incentivise account linking with the partner streaming service.

Partnerships will be made with snack/beverage companies for advertising. Will offer free XP boosts or skin rewards based on code redemptions through an online portal, more purchases = more rewards. This will help increase consumer reach and site traffic to those who may not have been aware of the game before hand; with a large presence in grocery stores, gas stations, and other retail locations that may not have an electronics department this should be a very effective marketing campaign.

The game’s main source of income after initial purchase. Will consist of a revolving skin shop with bundles releasing weekly, the two most recent skin bundles will stay in the main shop while a “for you” shop will roll daily for each player allowing for missed items to return for single item price vs. bundle pricing. Weapon skins will average $5-$15 depending on skin quality, and bundles will average 25% off of purchasing items separately to encourage a larger spend vs. single cheaper purchases. All purchases will be made with an in-game currency purchasable in client.

Battle pass that will refresh on a seasonal cycle. Seasons will last 60 days, with one day off between seasons, allowing for 6 seasons per year. Battle passes will have 100 levels, requiring only 1.6 levels to be earned per day to complete. Rewards will consist of seasonal themed weapon/character skins as well as in-game currency rewarded every 10th level, encouraging gameplay and a perceived “discount” on store items as the player will have earned some of the currency needed to make a purchase.

Tournament series with franchise spots, 12 available franchise spots divided by region will cost $500k per partnered team. Teams will need to compete in an initial tournament series to determine elegible franchise teams that can then purchase a spot in the main league if desired. Other teams will move to a challengers league with a $50,000 buy in, up to 24 teams, split by regions according to size/participation. Challenger league teams may have the ability to progress into the main league based on performance, and will have to pay the remaining $450k to buy a franchised spot.

Company will allow the ability for other tournament organizers to form tournaments, requiring a 10% cut to be sent to the company for use of the game and licensing/advertisement. The company will help provide stable private servers as well as fresh accounts for players to ensure that game integrity and fairness are at 100%.