Analyze the entire process of e-commerce copywriting
E-commerce copywriting
Improve click-through rate
Improve conversion rate
Competitive product analysis
Should we pay attention to our competitors?
Users themselves will not create products. If your product is eliminated, it must be your competitors who innovate.
How to choose competitors?
Price range, style, sales volume basis
Business Advisor (old version)
compete
Competitive product identification
What to analyze competing products?
Competing products
Products with many details, comprehensive understanding
Main image & car image of competing products
See product display
The shooting angle, whether it is refined, whether there are modifications, whether it is a white background picture, a scene picture, or a special effects composite picture
Read the copy
Headings, subheadings, tags
Look at the color combination
Background color, decoration color, text color
Competing product details page
Highlight selling points
Selling point order
selling point expression
SKU diagram
Do competing products have labels for applicable groups, scenarios, and specifications in the SKU map? Should we make such labels?
User needs analysis
Reviews (positive & negative reviews)
Discharge water for evaluation, otherwise it will affect the research results
Ask everyone
Use the points that everyone cares about the most as selling points
search term
Related word analysis
associated modifier
Refining selling points
Competitive product research
User research
Organize data into charts
Copywriting (main image & details page)
frame
Has its own logic and layout
expression of copywriting
many tricks
Reshape cognition
Banned word check
Common banned words
Category prohibited words
Out of service
car pictures
Product departure
Reflect product advantages
User starts
Use highly condensed information words
"Wear an A4 waist"
Competitive products start
Write copy for competing products
Try more, run through-train tests, and let data speak for itself