25-35 years old

Female

Professionals, housewives, most of them are about to get married, or have started with a job

Single people, newly joined office, young married, older married with children, youngest child under and over six

Anyone earning from 50,000 to 1.5 lakhs per month min

Definitely employed, part time working or def engaged in some dailyactivity like gymming, gambling, pottery etc. Can take raising kidsas a full time job and not as a duty

India, rising tier2 and 3 cities

Urban

Middle and upper-class markets, can be driver by imposterism, feminist, yearns for a social circle, aspires for power, instagram is important as a self-refresentation, loves to associate with brands, equals with husband

Reformer, aspirer, explorer, achiever, mainstreamer, rising middle class, knows about the latest restaurants, fashion styles and takes curious interest inlearning things and current world scenario, conscious of her own body and looks

believes in exacting value for every penny spent, but has a wide range of things to buy

to carry it for casual outings, at work, night outs, shopping, social occassionslike kitty parties etc

suspect

Morning 7 am: Gym(Takes 1 hour to dress up to go to work) LOVES DRESSING UP8-10:30 am: Commuting(Mostly does not drive herown car)11-7pm work and lunch(would not spend for lunch out of pocket - occasionally)7-8 commute8-9-10 (still works, or still has things in her head)