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Douyin’s algorithm and recommendation mechanism
How to gain fans on Douyin, how to get people on it, what is the specific algorithm behind the scenes, and only by understanding the underlying logic of Douyin's algorithm can you get twice the result with half the effort. I hope it will be helpful to everyone!
Edited at 2023-05-16 16:51:51- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- Project Management Process Template
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
Douyin’s algorithm and recommendation mechanism
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- Project Management Process Template
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
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- Outline
Douyin’s algorithm and recommendation mechanism
The essence of TikTok
Decentralized content and algorithms
Everyone is equal, every video is equal Everyone has the potential to become a hit IP
Content decentralization
Decentralization of scene roles
Decentralized traffic distribution
TikTok’s algorithm
Developing good content is the way to go
Decentralized algorithm
Traffic pool algorithm
Eight graded traffic pools
500
1000-3000
10000
100,000
500000
1 million-3 million
7-10 million
30 million hits
If the playback data is good, it is recommended to superimpose it step by step.
Indicators for combining data
Number of likes
Number of comments
Forward volume
Completed views
The completion rate is the prerequisite
Powder conversion rate
When these data are live broadcasted, the video will most likely enter the next traffic pool.
Completion rate
30% and above
Like rate
5%-10%
forwarding rate
About 1%
Comment rate
About 1%
attention ratio
0.8% and above
Label algorithm (interest algorithm)
audience tag
Creator Tag
User likes and comments
decided by user
You can add labels to yourself in the background
Live broadcast room tag
Independent existence without affecting each other
There are thousands of subdivision tags under the three tags
parenting
emotion
workplace
inspirational
etc.
Segmentation labels work together
Real-time algorithm (that is, state algorithm)
Calculate according to time and place
You will encounter different content at different times, places and conditions. For example, during National Day, you will encounter many travel-related short videos. When you are in Shanghai, you will browse the Oriental Pearl Tower, when you are in Chengdu, you will browse Taikoo Li, and when you get off the plane, you will browse local specialties. At 11 o'clock in the middle of the night, when you are thinking about life, Douyin will let you browse emotional videos.
Centralized Algorithm
Popular algorithms
Popular videos will be pushed to the entire network, regardless of tags
collaborative algorithm
In order to break the fatigue of similar information, the platform will also push videos that are liked by a group of people with the same profile to you.
strategic algorithm
See what the platform’s strategy promotes
I just guess your preferences should be the same. The third strategic algorithm is the platform’s own strategy for Douyin in different periods. Then we went to support a group of better ones, so when we were doing education from 0 to 1, we didn’t know what to do. Then let’s take a look at why the platform’s strategy can also get twice the result with half the effort. Many people often don’t need a bonus at the end of the afternoon.
Dou algorithm
No matter how you calculate Douyin, content is king. Without high-quality content, no matter how much money you spend on DOU, the conversions it brings will not be high-quality.