First Core 0:00 The 6-Figure Blueprint to Selling on Amazon
6 important points when choosing products
1. High demand: monthly sales of at least 300 orders, an average of 10 orders a day;
2. Low competition: the sellers of this product have less than 10 competitors;
3.HIgh profitability, high profit, net profit of at least 30%, selling price of 20-70 US dollars;
4.Improvement potential There is room for improvement. Observe customer comments to see what shortcomings can be easily resolved;
5.No legal or Liability issues No legal liability, no patents/trademarks, etc. involved;
6.Ease to sell, the product should be small and clear, and easy to produce on a large scale;
Second How to Select Products 0:51 STEP 1: How to Find Products to Sell on Amazon
How to choose products
3:13 What is Private Label? Personal branding
4 business models
4 business models
4.Private label
(Recommended) Personal Brand
Private label personal brand
Normal 2000-10000 Normally 2000-10000 US dollars start-up capital
First order 5000 The first order is US$5000, the unit price of the product is US$11
Total startup cost 8000 Total startup capital 8000 US dollars
6:23 Jungle Scout Product Database
Product Selection Tool Jungle Scout
big mistakes big mistakes
choose product not based on fact, on their feelings
Choose products based on facts, not feelings
6:45 6 Criteria of a Good Product on Amazon
The 6 most important points when choosing products
1.High Demand High Demand
6:50 High Demand High Demand
Find product: 300 units/month
Product selection: Products with a monthly sales volume of 300
2.Low Competition Low Competition
7:31 Low Competition Low Competition
3.Profitability high profit
8:10 Profitability High Profitability
Price: $20 - $70 Unit price 20-70 US dollars
4.Improvement Potential There is room for improvement
9:01 Improvement Potential There is room for improvement
5.Ease to Sell
Easy to manufacture Easy to produce
Isn't breakable Not easily damaged
Small & lightweight Small and lightweight
6.Legal & Liability Issues Legal liability issues
11:10 Legal & Liability Issues Legal Responsibilities and Obligations
Product tier product layer
Standard Standard Oversized large size
Amazon (amazon own product)
Amazon self-operated FBA FBM
14:14 Evaluate Niches with Jungle Scout's Chrome Extension
16:44 Jungle Scout FBA Profit Calculator
Use FBA’s Profit Calculator
17:40 2 Main Costs That Affect Profitability
Major costs affecting profits
1.Landed costs issuance costs
Preparation fees Preparation fees
Inspection fees Inspection fees
Customs duties Customs declaration fees
Product cost Product cost
Shipping cost Shipping cost
2.Amazon FBA fees FBA fees
Referral fee (15% of selling price)Recommended cost
FBA fulfillment fee (weight/dimensions/country)FBA operating fee
Long term storage fees long term storage fees
Seller central feeSeller account fee
Professional subscription fee $40/month Professional account fee
19:34 How to Calculate ROI on Amazon
How to Calculate Amazon’s ROI
ROI: Aim for 100% ROI ( every dollar your spent, get $2 back) return on investment
3 Rules: Landed costs, Amazon fees, you 3 rules
Landed costs New fees Amazon fees Platform fees Your remaining profits
Find 10 Product ideas
Foundation of your business
Compare them ,and find 3-4 suppliers
Third Supplier 22:46 STEP 2: How to Find Amazon Suppliers
How to choose a supplier
23:18 4-Step Process to Sourcing a Product
4 steps for product selection
Most of them is nothing, key thing is right product Most of them is nothing, key thing is right product
23:21 Create a List of 5-10 Suppliers
Establish 5-10 suppliers
1.Create a list of 5-10 suppliers Create a list of 5-10 suppliers
2.Send an initial contact emailSend an initial contact email
3.Narrow down your list of suppliers
4.Order and evaluate product samplesOrder and evaluate product samples
23:51 Using Alibaba to Find Amazon Suppliers
Find suppliers on Alibaba
Find suppliers on Alibaba
Trade assurance commercial insurance
High quality product High quality product
Verified supplier verified supplier
eg. verified 13 years certified for 13 years
When choosing a country, it is best to find an experienced supplier, such as 13 years of experience in a certain country.
24:59 Jungle Scout Supplier Database
supplier database
Ask supplier is manufacturer or trading company?
Search this supplier in Jungle Scout and you can see its logistics information.
You can find competitors’ suppliers through ASIN
26:32 Send an Initial Contact Email Send inquiry email
27:15 Contact Email Template Inquiry Email Template
Greeting Hello
Self introduction
My name is [FULL NAME] and I'm the Purchasing Manager for [COMPANY NAME
State the appeal We are looking to have a product, similar to the following manufactured:AMAZON LISTING LINK] (with alterations) for the US market See attached photosOur primary sales channels will be through online marketplaces.
Initial purchase quantity
We estimate up to 10,000 pcs. as the annual purchase volume after a trial order of 500-1000 pieces and a sample evaluation.
Product Description
We estimate up to 10,000 pcs. as the annual purchase volume after a trial
order of 500-1000 pieces and a sample evaluation.
Product specifications.
DIMENSIONS]
CUSTOMER RESEARCH INNOVATION DETAILS
The following accessories would be included in the packaging (if you can manufacture them).
ILINK TO LISTING IF THERE ARE OTHER ACCESSORIES YOU ARE CONSIDERING
FOB
Supplier is responsible for sending supplier to Origin port. Freight forwarder is responsible for sending from Origin port to Amazon warehouse. Features: More common
EXW
Freight forwarder is responsible for sending the supplier to the Origin port to the Dest port and to the Amazon warehouse. Features: Cost- Effective
DDP
The supplier is responsible for everything from the beginning to delivery to the Amazon warehouse. This is usually very expensive, so ask clearly.
29:25 Shipping Incoterms (FOB, EXW, & DDP)
Shipping Incoterms
FOB: from supplier to origin port from supplier to origin port
EXW: from supplier to Amazon
31:48 Narrow Down Your List of Suppliers
31:58 Jungle Scout Supplier Tracker Supplier Tracking
32:25 Order & Evaluate Product Samples
Order and evaluate samples
Normally $50 - $150 for a sample purchased
Usually a sample is US$50-150
Fourth Product Selection 33:48 STEP 3: How to Pick What to Sell on Amazon
How to choose products
34:37 Compare Product Niches Using the Product Tracker
Compare competing products
Most small and large size small or large size
Medium size was in high demand Medium size was in high demand
Most medium sizes were sold in 1 or 2 packs
Common mistakesMain problems
Low profitability low profit
Takeaways are easy to carry
Improvements
Can be improved
Ease to sale
easy to sell
Easy to manufacture Easy to produce
Isn't breakable Not easily damaged
Small & lightweight Small and lightweight
Legal & liability issue
Legal Issues
Product selection practice Jungle scout
37:41 Calculate Your Break-Even Price
Calculate your break-even price
42:39 Narrow Down Product Ideas
Reduce product concept
2.Structure your business Plan your business
3.Sign up for an Amazon seller central account Register an Amazon seller account
Fifth Build a Business Model 43:41 STEP 4: How to Set Up Your Amazon Business
How to build your Amazon business model
43:50 Choose a Brand Name for Amazon Choose a Brand Name for Amazon
44:21 Set Up an LLC Set up a US LLC
Not too expensive to set up
Separates you from your business
Business bank account and credit card Company bank card and credit card
45:28 How to Create Your Amazon Seller Central Account Create an Amazon seller account
fnsku is the product label code of FBA. It is only available for FBA products. One FBA product SKU corresponds to one fnsku.
There are two types of fnsku, one is the Amazon Barcode starting with X00, and the other is the Manufacturer Barcode starting with B00
46:11 Individual vs Professional Seller Central Account
The difference between individual sellers and professional sellers
Individual account Personal account
Free to sign up for Amazon charges $0.99 per sale
Not eligible to sell in all categories Not eligible to sell in all categories
Limited access to advertising Advertising is limited
Professional account Professional account
US dollars per month Sell in all categories Can sell all categories
Access all features Access all features
Sixth FBA Logistics Packaging and Labeling 50:18 STEP 5: Amazon FBA Packaging, Labels & Barcodes FBA Logistics Packaging and Labeling
50:28 Purchase Amazon UPC Barcodes
Buy UPC Barcodes
GS 1 Barcode Go to GS1 to buy barcodes
One UPC Barcode per product(or product variation) you are selling
One UPC Barcode for one product
A product has a barcode Option 1: <8
Option 2: >8 get a GTIN (brand name)
53:46 Packaging Requirements for Amazon FBA Amazon’s FBA packaging requirements
Country of Origin country of origin
FNSKUBarcode FNSKU barcode
54:54 Amazon UPC vs FNSKU Barcodes
Amazon UPC code and FNSKU code
UPC: apply once You only need to buy UPC once to create listing
FNSKU: on the package Amazon will generate a FNSKU barcode for affixing to the package
55:24 Design FBA Product Packaging Design Amazon FBA packaging
Seventh First Order 56:59 STEP 6: How to Place Your First Order
How to place your first order
57:36 Price Negotiation Tips
Tips for price communication
tip 1: Have more than one supplier you're willing to work with
Select multiple suppliers
tip 2: Determine the maximum price you're willing to pay
Determine your maximum purchase price
tip 3: Ask how many units you need to order to get the lowest price
Ask about minimum purchase quantity
58:33 How to Create an FBA Purchase Order
How to create an FBA purchase order
PO (Purchase order)
purchase order
30% upfront70% after order ships
30% down payment, 70% balance
50% upfront50% after order ships
50% down payment, 50% balance payment
58:39 FBA Purchase Order Template
FBA purchase order template
59:19 Amazon FBA Product Inspections
Product Inspection of Amazon FBA
Eighth How to Ship Your Products To Amazon 1:01:22 STEP 7: How to Ship Your Products To Amazon
How to send logistics
1:01:30 Air vs Sea Shipping for Amazon
Amazon Sea and Air Shipping
85 kg shipment cost 85 kg shipment cost
Q4 volume, price will go high Usually in the fourth quarter, freight will be more expensive
1:02:17 How to Use Freightos to Hire a Freight Forwarder
If using freight forwarder
Hire a Freight Forwarders Arrange Choose a Freight Forwarder
Shipping terms Shipping terms
Freightos.com chooses freight forwarder
Destination arrival station
Load Loose cargo：LCL: less than container load
Goods
Goods value invoices amount from supplier
Choosing your fulfillment center address Choosing your fulfillment center address
Choose one in your country
Inform freight forwarder of updated address Inform freight forwarder of updated address
SPD: small parcel delivery small parcel
LTL: less than truckload less than 1 train load
Vetting a Freight Forwarder
Choose freight forwarder
Product import knowledge Import and export knowledge
Amazon FBA knowledge Amazon FBA knowledge
1:04:16 FCL vs LCL Shipping
FCL and LCL shipping
Vetting a freight forwarder Vetting a freight forwarder
Price price Communication communication
Amazon FBA knowledge Amazon FBA knowledge
Product import knowledge Product import knowledge
1:05:29 How to Create a Shipping Plan in Seller Central
How to set up a shipping plan in Seller Central
1. Amazon official website
freight forwarder address
Individual
Different products inside of one box
Case Packed
Just one product inside the box
Small Parcel Delivery (sPD)
.Units are packed into individual boxes
.Each box is labeled for delivery
Shipments less than 150 Lb = SPD
Less Than Truckload (LTL)
.Multiple shipping boxes thatare grouped together on pallets.
.Multiple shipping boxes thatare grouped together on pallets.
Shipments heavier than 150 Lb = LTL
You can choose Amazon’s logistics partners
You can also choose the corresponding logistics yourself
The last step: Print box labels
After pasting, mark all as shipped
shipping queue tracking logistics
While your inventory is being shipped to Amazon warehouses, you can
Create Amazon Listing
Ninth How to List Listing 1:13:53 STEP 8: How to Create Your Amazon Listing
How to create your listing
1:13:58 Amazon Keyword Research Tips
Amazon keyword search tips
Create Amazon listing Create your listing
1.Keyword Research keyword index
Identify high volume keywordsIdentify high volume keywords
Reverse search competitor keywordsReverse search competitor keywords
2.Create listing on Amazon
Create an Amazon Listing
5.Product description Product description
6.Upload images and videos Upload photos and videos
1:16:02 How to Create A Product Listing on Amazon How to create a Listing
1:18:11 Draft Your Listing’s Title Listing’s title
Your Title Should:
Includerelevantkeywordswith high search volume
1:19:30 Draft Your Listing’s Bullet Points Listing’s key points
Your Bullet Points Should:
Educate customers about your product's top features
Incorporate highly searched keywords
1:20:02 Draft Your Listing’s Product Description Listing details
1:20:17 Create A Content on Amazon A Content
1:20:45 Amazon Brand Registry Explained Amazon Brand Introduction
Trademark is required
Amazon IP Accelerator is available
Brand Registry Benefits
Report listingsviolating your IP
1:22:04 Amazon Product Image Requirements Amazon Image Requirements
take the pictures yourself
hire a professional hire a professional photographer
Main Image main image requirements
Against a plain white background
No props, watermarks, or logos
85% of image is the product
Only shows product for sale
At least 1000 x 500 pixels
The most important part is that good pictures will bring good senses and shopping impulses to customers.
Step 9: How to Launch Your Product on Amazon 1:24:46 STEP 9: How to Launch Your Product on Amazon
How to list products on Amazon
1:25:28 Launch Strategies; Getting More Sales & Reviews
Drive more traffic to your product to boost sales.
Increase your product's rate of review.
1:26:09 Amazon FBA Pricing Strategy FBA Price Strategy
Make prices more competitive
But we can’t let the price fall below Break even price
The product has just been put on the shelves, what sellers need to pay attention to is
Improving Keyword Ranking
1:27:15 Use Amazon Coupons Amazon coupons
1:28:29 Create Amazon PPC Ads Amazon PPC Ads
1:28:54 Automatic vs Manual Amazon Campaigns Automatic vs Manual Amazon Strategies
1:29:52 2 Strategies for Increasing Your Rate of Review Increase review star rating
1:30:00 Request Reviews From Customers Invite customer reviews
Usually, an email is automatically sent to customers after 5 days to invite reviews.
1:31:44 Amazon Vine Program Amazon Vine Project
1:32:23 Product Inserts Insert products
Wondershare EdrawMind
