MindMap Gallery New media operation-3 user operation
This is a mind map about new media operation-3 user operation, which refers to conducting a series of operational activities for target users through new media channels to promote user activity, increase user stickiness and improve user conversion rate.
Edited at 2023-12-08 14:44:17One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
User operation new media operation
basic knowledge
User operation
behavioral data
Scale and Conversion Metrics
Number of unique user visits
User downloads
Daily active users
Number of new users
Number of users who converted to consumption
average user income
Conversion rate, retention rate, and activity of each link
Conversion Rate Metrics
Number of product and event page launches
Number of users participating in the event
Page stay time
Number of users purchasing products and services
User channel analysis indicators
Number of channel users
Channel traffic
Channel revenue data
Channel consumption trends
Channel conversion rate
Channel ROI
Functional Analysis Metrics
Mainly for APP
page views
page churn rate
User portrait analysis indicators
gender
male
female
age
Below 20
21-30
31-40
41-50
51-60
60 and above
Educational qualifications
area
province
area
City
several lines
Consumption
Credit
lifetime value
life cycle
Introduction period
growth period
mature stage
churn period
early warning
intervention
guide
User incentive rewards
Work content
Recruit
retain
Promote vitality
User positioning new media content operation
Understand user properties
collect message
Living area
consumption level
consuming behavior
age
income
Research
Questionnaire
Pop quiz
On-site visits
Understand user behavior
envirnmental factor
Commodity factors
personal reason
User portrait
The role of user portraits
Statistics
Precision marketing
user research
business decisions
How to draw user portraits
Build tags
Analyze users
Refining keywords
Accurate—the fewer people you cover, the better
User portrait analysis indicators
Build a portrait
Classification statistics
User level
new user
New registration, new attention
Download user
Use free products, download free content
active user
Frequent login and high activity level
Interested users
Highly active and sticky, may lead to paying users
Paying users
If there is already payment behavior, focus on maintaining objects to avoid loss.
Service positioning
New media account positioning from the supply side
Industry characteristics
Features
core value
Competitive differentiation
Starting from the user
User portrait
User needs
Maslow's pyramid of needs
Emotion, value and identity
company culture
Brand Culture
warm moment
continuous attention
value recognition
User acquisition
Common methods
Advertising to attract new customers
on-line
Web portals
Social platforms
Electronic business platform
self-media
search engine
offline
television
broadcast
Journal
outdoor
transportation
elevator
poster
DM
elevator
Cooperation to attract new people
peer cooperation
Cross-industry cooperation
horizontal correlation
User similar
Upstream and downstream
joint advertising
cross-border alliance
Peers unite
Activities to attract new customers
Old and new
User promotion
Exclusive for new users
word-of-mouth
Push and pull new
Recruitment techniques
Use a third party to log in
Take advantage of celebrity effect
Novel and interesting
Free Dafa
Recruiting new misunderstandings
Ignore user targeting
User experience is too bad
The registration and login process is complicated
Not paying attention to content
Retention and promotion
Improve experience
Strengthen product functions
Improve problem function
Optimize expected functions
Ensure basic functions
Improve user service
Smooth communication and interaction
Provide timely feedback to solve problems
good service level
good service attitude
Incentive system
Member points system
User hierarchy
User achievement system
Push message
Types of push messages New media content operations
news
Activity push
Product push
System functions
Factors affecting message push
copywriting
opportunity
frequency