MindMap Gallery User operation planning framework
Through the maintenance of new users, the old user service realizes the operation of enterprise users, target users and strategies, operation plans, evaluation indicators, etc.
Edited at 2024-01-18 17:53:26El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
User operation Focus on “people” operations Improve time credit value
Target
Number of new users of the mall,
Transaction volume
In the early stage, it mainly focused on evaluating new users. Because the number of users accumulated in the early stage was small, it gradually transitioned to GMV after one year of operation.
Target users and strategies
app user
Browse users
Registration conversion guidance
High-quality content recommendations
registered user
Sign up bonus
user
Partition
interest
Pig price
Ask a question
Public class
commodity
tool
area
FRM classification
new user
Definition: Newly registered user
Strategy: Choose 1 out of 4 benefits based on the old and new judgment after registration
Free pig price VIP premium membership for 3 days
Free 1 yuan of pig raising consumables/veterinary drugs
Veterinary medical consultation service
Get 1 month free pig raising course membership
Low
Definition: low purchase/use frequency, low purchase amount or short use time
Strategy: Personalized push
Promote products: promote promotions and flash sales
Recommend content: promote courses/topics/tools/pig prices
middle
Definition: high purchase/use frequency, low purchase amount or short use time
Strategy: Give away coupons or promote points tasks
high
Definition: high purchase/use frequency, high purchase amount/long use time
Strategy: Growth system and rights promotion
active user
Behavior
Browse
Login reminder
High-quality content recommendations
Click
guide interaction
Sign in
mission center
publish
Expert system
Buy
New customer coupon/exclusive for new customers
Activity
cycle
day
Pig price
week
Sign in
moon
tool
Year
growth system
duration
Second
Reduce startup time
point
Personalized recommendations
hour
Task motivation
trading user
Pig Price Member
Course fee
trading user
New users of the mall
Call upon arrival (16-20 people per day)
Send MMS Qiwei
Old users of the mall
active user
Operation strategy based on FRM grading
Lost users
94 call recall
SMS notification
Mini program users
Browse users
registered user
user
active user
Qiwei
Grouping
geographical group
Province group
Quantity: 21 provinces and groups
Content: Local Services
Pig trading
Group purchase of big brand products
Diagnosis and treatment services
Group content
interest group
Pig price
technology
manage
Swine disease
Group content
FRM classification
new user
Newcomer/Flash Sale Topics
New person interaction
Grouping
Grading
low value users
Definition: low purchase/use frequency, low purchase amount or short use time
Strategy: Personalized push
Promote products: promote promotions and flash sales
Recommend content: promote courses/topics/tools/pig prices
medium value users
Definition: high purchase/use frequency, high purchase amount/long use time
Strategy: Give away coupons or promote points tasks
High value users
Definition: high purchase/use frequency, low purchase amount or short use time
Strategy: Growth system and rights promotion
trading user
New users of the mall
Call upon arrival
Send MMS Qiwei
Old users of the mall
active user
Operation strategy based on FRM grading
Lost users
94 call/text recall
Operational plan
daily work
1. User contact
Call up
Detained parts
After-sales return visit
New user receipt
Send MMS
Jiaqiwei
attach a label
Grouping
Group maintenance
Group management
2. Select/do content and product promotion
3. User data analysis
Key projects
1. User growth system
2. Enterprise and micro user group classification
3. Selection of user service efficiency tools
4. Establish user service sales process and standards
Evaluation indicators
80% of new users in the mall
Mall GMV20%