MindMap Gallery Strategic Choice
The strategic choice mind map organizes the contents of overall strategy (corporate-level strategy), business unit strategy, functional strategy, and international business strategy. Everyone can learn from it.
Edited at 2023-02-23 20:40:39El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
Strategic Choice
Overall strategy (corporate level strategy)
Main types
development strategy
integrated strategy
vertical integration strategy
forward integration
backward integration
horizontal integration strategy
The industry in which the company operates is highly competitive
Economies of scale in the industry in which the enterprise is located are relatively significant
The horizontal integration of enterprises complies with anti-monopoly laws and regulations and can obtain a certain monopoly position in local areas.
The industry in which the company operates has great growth potential
The enterprise has the capital, human resources, etc. required for horizontal integration
intensive strategy
market penetration
Expand market share
Develop niche markets
maintain market share
Market Development
existing market
new market
product development
New product
Existing products
Diversification
New product
new market
Diversification Strategy
type
Related Diversity: Concentric Diversity
Unrelated diversification: centrifugal diversification
advantage
spread risk
Easier access to capital markets
When enterprises cannot grow in their original industries, they find new growth points
Leveraging underutilized resources
Use surplus funds
Obtain funds or other financial benefits, such as accumulated tax losses
Use corporate image and reputation to enter another industry or market
risk
Risks from original operating industries
overall market risk
Industry entry risk
Industry exit risk
Internal business integration risks
stabilization strategy
It is suitable for companies whose forecasts of the environment during the strategic period will not change much, but whose operations are quite successful on the premise.
contraction strategy
reason
initiative
The need for strategic reorganization of large enterprises
short-term behavior of small businesses
passive
External causes
Competitive advantages of an enterprise or a certain business practice of an enterprise
Way
austerity and concentration strategies
Mechanism change
Finance and Financial Strategy
cost cutting strategy
Turn to strategy
Reposition or adapt existing products and services
Adjust marketing strategy
abandon strategy
Franchise
Subcontract
sell out
Management and leveraged buyouts
Split into shares/split
Asset swaps and strategic trade
difficulty
Judgment of enterprise or business conditions
exit barriers
Degree of specificity of fixed assets
exit cost
internal strategic connections
emotional disorder
Government and Social Constraints
Main approaches to development strategy
Alternative paths
External development (mergers and acquisitions)
Internal development (new construction)
Strategic Alliance
M&A strategy
Types of mergers and acquisitions
Classification according to the industry in which the merger and acquisition parties are located: horizontal mergers and acquisitions, vertical mergers and acquisitions, diversified mergers and acquisitions
Classification according to the attitude of the acquired party: friendly mergers and hostile mergers
Classified by the identity of the acquirer: industrial capital M&A and financial capital M&A
Classification by source of acquisition funds: leveraged acquisitions and non-leveraged acquisitions
Motives for mergers and acquisitions
Avoid entry barriers, enter quickly, seize market opportunities, and avoid various risks
Gain synergy
Overcome negative externalities of enterprises, reduce competition, and enhance control over the market
Reasons for failed mergers and acquisitions
poor decision making
After the merger and acquisition, it is not easy to enter the enterprise integration
Paying exorbitant M&A fees
Cross-border mergers and acquisitions face political risks
Internal Development (New Build) Strategy
motivation
The process of developing new products enables companies to gain a deep understanding of the market and products
No suitable acquisition target exists
Maintain a unified management style and corporate culture
Provide career development opportunities for managers
The consideration is lower because no additional amount is paid for goodwill when acquiring the asset
Mergers and acquisitions often create hidden or unpredictable losses, whereas internal developments are less likely to create this
This may be the only reasonable way to achieve true technological innovation
Can be carried out in a planned manner and can easily obtain financial support from corporate resources,
And the cost can be spread over time
lower risk
Internal development costs increase more slowly
shortcoming
The addition of competitors to the market may intensify competition within a certain market
Not having access to other companies’ knowledge and systems may be more risky
Wine lacked economies of scale or experience curve effects from the start
When the market is moving very fast, internal development can appear too slow
Entry into new markets can face very high barriers
Application conditions
The industry is in an imbalanced situation and structural barriers have not yet been fully established.
The behavioral barriers of existing companies in the industry are easily restricted
The enterprise has the ability to overcome structural and behavioral obstacles, or the cost to the enterprise of overcoming the obstacles is less than the profit after entry.
industry strategic alliance
Basic Features
From the perspective of economic organization form, it is an "intermediate organization"
From a business relationship perspective, an equal partnership
equality of dealings
The long-term nature of the partnership
complementarity of overall interests
Openness of organizational form
From the perspective of corporate behavior, it is a strategic cooperative behavior
motivation
Promote technological innovation
Avoid business risks
Avoid or reduce competition
Realize resource complementation
Open up new markets
Reduce coordination costs
Main types
Joint venture
Mutual shareholding investment
functional protocol
Control
Enter into an agreement
Strictly define the goals of the alliance
Closely related to alliance structure
Accurately assess invested assets
Specify liability for breach of contract and dissolution clauses
Establish an alliance of cooperation and trust
business unit strategy
basic competitive strategy
Cost leadership strategy
Advantage
create barriers to entry
Enhance bargaining power
Reduce the threat of substitutes
Stay ahead of the competition
Implementation conditions
market outlook
resources and capabilities
Equip corresponding production facilities in industries with significant economies of scale
Reduce various factor costs
Improve productivity
Improve product process design
Improve production capacity utilization
Choose the appropriate trading organization form
Focus on gathering
risk
Differentiation Strategy
Advantage
create barriers to entry
Reduce customer sensitivity
Enhance bargaining power
Defend against the threat of substitutes
Implementation conditions
market outlook
Products can be fully differentiated and recognized by customers
Customer needs are diverse
The industry in which the company operates is experiencing rapid technological changes, and innovation has become the focus of competition.
resources and capabilities
Have strong R&D capabilities and product design capabilities
Have strong marketing capabilities
Have an incentive system, management system and a good creative culture that can inspire employees' creativity
Have the ability to improve the quality of a certain business as a whole, establish product image, maintain advanced technology, and establish and improve distribution channels.
risk
The cost for enterprises to differentiate their products is too high
Market demand changes
Competitors' imitation and attacks narrow or even divert established differences
centralization strategy
Advantages: The advantages of cost leadership and differentiation strategies to resist the five competitive forces of the industry can be revealed
Implementation conditions
There are differences in needs among buyer groups
The target market is relatively attractive in terms of market capacity, growth rate, profitability, competition intensity, etc.
No other competitor in the target market adopts a similar strategy
Enterprise resources and capabilities are limited, making it difficult to achieve cost leadership or differentiation in the entire industry and can only select individual market segments.
risk
Risks caused by narrow target market
Differences in demand among buyer groups become smaller
Entry and competition of competitors
Comprehensive analysis - "Strategic Clock"
Cost leadership strategy
Differentiation Strategy
mixed strategy
failed strategy
Competitive Strategies for Small and Medium Enterprises
Competitive strategy in fragmented industries
reason
Low barriers to entry or existing barriers to exit
Diverse market demands lead to high product differentiation
There are no economies of scale or it is difficult to achieve economies of scale
Strategic Choice
Overcome fragmentation and gain cost advantage
Franchise or franchise
Technological innovation to create economies of scale
Discover industry trends early
Increase added value and improve product differentiation
Specialized target agglomeration
Specialization by product type or product segment
Customer Type Specialization
Geographic area specialization
Beware of potential strategic pitfalls
Avoid seeking dominance
Maintain strict strategic constraints
Avoid over-centralization
Understand competitors' strategic goals and overhead costs
Avoid overreacting to new products
Competitive strategies in emerging industries
internal structural environment
common structural features
technological uncertainty
strategic uncertainty
Rapid changes in costs
Budding businesses and start-ups
first time buyer
early entry barriers
Proprietary technology
Get distribution channels
Get raw materials and other inputs of appropriate cost and quality
Cost advantage due to experience
risk
developmental disabilities
Inadequacy of raw materials, parts, capital and other supplies
Customer confusion and wait-and-see
Reactions to substituted products
Strategic Choice
Shape industrial structure
Correctly Treat the Externalities of Industrial Development
Pay attention to changes in industry opportunities and obstacles,
Take the initiative in industrial development and changes
Choose the right time and field to enter
blue ocean strategy
Connotation: value innovation
in principle
Establish principles: Rebuild market boundaries, focus on the big picture rather than numbers, go beyond existing needs, follow a sound strategic sequence
Execution Principles: Overcome key organizational barriers and build execution into strategy
basic rules
Industry: Examine alternative industries
Strategic groups: spanning different strategic groups within the industry
Buyer Group: The buyer group that redefines the industry
Product or service scope: Look at complementary products or services
Functional-Emotional Orientation: Resetting the Functional and Emotional Orientation of Industries
Time: Participate in shaping external trends across time
functional strategy
marketing strategy
Determine target market
Market segmentation: consumer market and industrial market
Target market selection: undifferentiated marketing, differentiated marketing, concentrated marketing
market status
Design marketing mix
Product Strategy
promotion strategy
Distribution strategy
Price Strategy
research and development strategy
Type of R&D
product research
process research
Sources of motivation for R&D: new market demands and technology promotion
strategic role
Porter’s basic strategy: Product innovation is the source of product differentiation
Porter's value chain
Ansoff matrix
product life cycle
R&D positioning
Become a company that introduces new technology products to the market
Become an innovative imitator of successful products
Become a low-cost producer of successful products
R&D policy
Enhance product or process improvements
Strengthening the foundation of applied research
Become an R&D leader or follower
Develop intelligent technology or manual processes
Invest high, moderate or low amounts of money in R&D
Conduct R&D in-house or outsource R&D
Leveraging the research power of universities or private industry
Production operations strategy
Main factors and stages involved
batch
type
demand changes
visibility
Production process planning
Capacity planning
Type: leading strategy, lag strategy, matching strategy
Balanced method: resource-to-order production, order-to-order production, and stock-to-stock production.
Just-in-time production system (JIT)
Key Elements: Continuous Improvement, Elimination of Waste
advantage
low inventory
Reduced operating costs spent on inventory
Reduces the likelihood of inventory deterioration, obsolescence or obsolescence
Avoid situations where a large amount of finished goods cannot be sold due to sudden changes in demand
shortcoming
Once there is an error in the production process, there is less room to make up for it.
Production is highly dependent on suppliers
No spare finished goods to meet unexpected orders
Procurement strategy
Supply strategy
single source strategy
Multiple source strategy
Procurement mix
quality
quantity
price
delivery
Purchasing Manager Responsibilities
Cost Control
management input
production input
Supplier management
Obtain relevant matters to evaluate various procurement plans
Maintain inventory levels
HR strategy
effect
main content
planning
Recruitment and selection
internal recruitment
External recruitment
succession planning
Incentive and reward mechanisms
Grade
employee rating
rating scale
Checklist
free reporting
assessment interview
Staff training and development
financial strategy
Concept: mainly consider strategic issues in the use and management of funds
establish
Financing channels and methods
internal financing
Equity financing
debt financing
Asset Sales Financing
Financing costs
Capital Asset Pricing Model (CAPM) Estimation
Risk-free rate estimate
long term debt cost of capital
weighted average cost of capital
optimal capital structure
dividend distribution strategy
determining factors
The need to retain profits for future use
Legal requirements for distribution of profits
Dividend constraints in debt contracts
financial leverage of a business
The level of liquidity of the business
The need to repay debt soon
The signaling effect of dividends to shareholders and the market as a whole
dividend policy
fixed dividend policy
Fixed dividend payout rate policy
zero dividend policy
residual dividend policy
choose
Based on product life cycle
Financial strategies for different stages of the product life cycle
Matching financial risks and operational risks
Based on value creation or growth rate
major factor
Enterprise's market value added
Factors affecting corporate market growth value
return on invested capital
capital cost
growth rate
Sales growth rate, financing needs and value creation
Value creation and growth rate matrix
Value-added cash shortage business
Value-added cash residual business
Impaired cash surplus operations
Loss-impairing cash-strapped business
international business strategy
motivation
The optimal combination of international production factors
monopoly advantage theory
location theory
product life cycle theory
internalization theory
national production compromise theory
Oligopolistic market (oligopolistic market) reaction
Hymer on the oligopolistic reaction behavior of multinational enterprises
Knickerbocker’s “oligopoly reaction theory”
Motives for nationalized operations of enterprises in developing countries
Main motivation: seeking market, seeking efficiency, seeking resources, seeking ready assets
Key competitive advantages: Greater potential for job creation initiatives; greater likelihood of beneficial linkages and technology absorption;
Directly contribute to improving the productive capacity of developing countries
Country market entry model
exit
Target market selection
Select entry strategy
Select distribution channels and export marketing
Pricing in the export market
external equity investment
foreign securities investment
Foreign Direct Investment
non-equity form
strategy type
international strategy
Multi-country localization strategy
globalization strategy
transnational strategy
Corporate strategy for emerging markets
Allocate resources according to industry characteristics
Understand the different pressures faced by different industries
Assess the company's own advantageous resources
Strategic choices for local companies
defender
expander
Dodger
counterbalancer
Defender's Strategy: Use Home Advantage to Defend
The expander’s strategy: extending local advantages overseas
Dodger Strategy: Avoiding the Impact of Multinational Corporations
Contender Strategy: Confrontation on a Global Scale