MindMap Gallery REDnote AI intelligent writing Operation Strategy
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Edited at 2021-10-15 10:47:17Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
Xiaohongshu Operation Guide
Platform user portrait
Gathering place for post-90s generation
Most of them live in first- and second-tier cities
Nearly 90% of female users
A content community that guides consumers to pull weeds by planting weeds
content community
Content review methods
1. Publish content → 2. Machine review rules match → 3. Suspected violations → 3. Manual review for violations
Current limit diagnostics
Account problem
1. If you log in to multiple accounts on one mobile phone, the risk is greater if there are more than 2.
2. If personal information involves violations and advertising, contact information cannot be left.
Nick name
avatar
Personalized signature
You can leave your email
3. Log in again with the old account and start sending notes
Raise the account first for 1~2 weeks
Note violation
1. You cannot directly advertise or promote products.
2. Cannot flow back to other external platforms
3. Unoriginal content: stolen pictures or plagiarism
4. Forge abnormal data such as number of fake fans, number of reads, likes and collections, etc.
5. Inducing sharing
6. Unfriendly behavior, such as swearing, swearing, slander, rumors, discrimination, threats, etc.
7. Infringement, piracy, false and worthless content
8. Too many business notes: The most appropriate approach is 5 normal notes and 1 business note
9. Do not make large-scale modifications to the content of recommended notes, as this may lead to the risk of losing authority.
Recommendation mechanism (weighted algorithm)
User account attributes
Originality
Verticality
grade
Is it a mcn institution or platform partner?
Activity
Ranking of importance
Note weight rules
Original notes
Pictures/Videos
-99 points to 5 points
video
Within 60S
picture
Try to have more than 7 pictures
Vertical image 3:4, horizontal image 4:3
Word
-99 points to 5 points
conversion rate
Weight: forward > comment > collection > like
Forwarding/reading volume
4~
Comments/reads
3~
Collection/reading volume
2~
Likes/reads
1~
Push a small amount to the corresponding audience. If the conversion rate is good, it will enter a larger traffic pool.
Especially for early notes, you can use mutual likes and fans to improve data
content length
More than 600 words, less than 1000 words
1 point
keywords
1 point
frequency of keywords
Keyword popularity
Match with user preferences search
interest tags
Follow people’s networks
Authors of favorite content
tags and topics
Tag 1 point
Topic 1 point
Topic location recommendation
The recommended radius is within 20km
No banned words allowed
Comments cannot appear
-99 points
Operational steps
1. Determine the field
Outfit
Beauty
travel
Food Exploration Shop
sports
Home
Learn useful information
No more than 3 fields, and the span cannot be too large
2. Set goals and learn from bloggers with the same positioning
Topic selection direction
photo style
Content high frequency keywords
Common topics
Update frequency
3. Maintain an account
Set up your avatar, name, and introduction
Search and browse the notes of bloggers with the same positioning
4. Notes
title
Title rules of popular notes
Crowd positioning* Field keywords* Numbers Clickbait vocabulary Emoticons
20 characters limit
Popular content types
Good things sharing category
Strategies/Tutorials
Collection recommendation category
Evaluation category
Horizontal similar product reviews
Vertical matching product evaluation
@official account
Please add @several official accounts below the content
Keyword layout
Pay attention to the keyword layout. If it is inconvenient to intersperse keywords in the text, you can put the keywords in a separate line at the end.
5. Release time
Formulated based on note type and audience profile
Note type
Audience
7:00-9:00 in the morning, 13:00-14:00 in the afternoon, 21:00-23:00 in the evening
Generally, the review takes 1 to 10 minutes
6. Release frequency
Best: 1 article/day; lowest: 2 articles/week
7. Tools
text monitoring
Note violation word monitoring tool
Zero-gram word search
data analysis
Xiaohongshu data analysis platform
Qiangua Data (charged)
Delivery data analysis platform
Search data
Brand placement strategy
1. Whether the target user group matches the platform users
User portrait
2. Set delivery goals and budget
Target:
Budget:
3. Brand or product performance status on the platform
1. Brand status
How much content is there and at what stage?
Is the content positive or negative?
2. Product catalog status
Industry category
How many notes? (Judge whether competition is fierce)
What are the top writing genres?
competitors
Which brands are recommended on the Hot Tags? How many notes are there?
First 20 notes
Which products are most recommended?
What is the attitude of user comments?
What writing method is used for more popular notes?
3. Determine content layout based on the above status
layout keywords
Pictures or videos? writing style
4. Promotion stage flow chart
Start a topic
Target group, product positioning, competitive product data analysis and conception
Note preparation
Multiple experts spread Amway grass planting at the same time (keyword coverage)
stage
Volume creation: Amateurs (within 5k followers) take notes
How to judge whether the quantity is enough
1. Achieve the volume of the top 10 competing products
2. Compare competing products that are similar to yours
Delivery frequency
Increasingly: 2~3 on the first day; 3~4 on the second day; almost maintained at 10/day
Blogger choice
About 20% are waist experts and 80% are amateur bloggers
Word-of-mouth explosion: Waist expert (5k~5w fans) exposed
Blogger choice
20% head experts, 60% waist experts, 20% amateurs
Delivery frequency
Not too much
It is better to extend the cycle
Sales conversion: Top experts (more than 50,000 followers) drive conversions
Blogger choice
10% celebrity experts, 40% head experts, 40% waist experts, 10% amateur bloggers
Delivery frequency
Speed up, explode
Usually lasts about a week
word of mouth
Secondary word-of-mouth fermentation, launching activities to promote real feedback from users
5. Data summary
1. Put in review
2. Statistics
Sound volume data
How many notes are there when searching for brand words, and how many more notes were added before the launch?
read data
actual reading data
User interaction data
User interaction data
User review content/attitude towards the brand
Note ranking
Under different keywords, the ranking of notes is compared with the changes before placement.
Conversion effect
See if there is a certain increase in traffic during the delivery period compared to other times