Related to account positioning, it is recommended to use: brand name/personal IP industry/product to name it

Suitable for positioning and identity

One sentence reflects the person’s positioning

Email: In combination with the pinyin of your nickname

—Try to choose options related to the content you plan to publish

——After registering the account, you need to complete personal information and identity authentication.

Uncover unique value and differentiate from competing products

Focus on a certain segment and highlight its uniqueness and significance

Occupy the user's "mind"

focus, opposition and differentiation

Gradually expand from focused sectors to differentiated sectors

Pay attention to the violation of notes content and try not to delete notes frequently.

Pay attention to the system’s automatic recommendations when registering

Browse more content related to account positioning

Browse various brands’ Xiaohongshu stores and purchase more

Leave a comment of more than 15 words under the content

Open Xiaohongshu’s push content frequently

Activity

Registration time

Originality rate

Content vertical

Content quality

Release frequency

Like 1, comment 1, favorite 1, post 1,

1 topic note

Get 5 collections/10 likes

3 notes

Each note has 5 collections/10 likes

3 topic notes

4 notes 1 topic activity video note

Each note gets 10 favorites/50 likes

9 notes 3 topic activity video notes

Each note gets 10 favorites/50 likes

45 notes 5 topic activity notes

Each note gets 10 favorites/50 likes

Each of the 9 topic activity video notes received 10 favorites/50 likes

Or post 100 notes, each of which will receive 10 collections/50 likes

Each of the 12 topic activity videos received 10 collections/50 likes

Or post 300 notes and get 10 collections/50 likes

Each of the 15 topic activity notes received 10 collections/50 likes

Published 18 video notes on topic activities and received 10 favorites/50 likes

Or post 500 notes and get 10 collections/50 likes

Or post 800 notes and get 10 collections/50 likes

Evaluation collection

Good product recommendation category

Note topic selection

Tutorial sharing category

DIY production class

Analyze peers to refine writing directions and combine industry diffusion content

Find pain points in the comments section of the same field

Platform hits hot spots

Prioritize the compatibility with your own field and topic selection

You can refer to the topics that users in the same field are paying attention to.

Determine the selling points of your note-taking product

High-quality titles determine the open rate of our notes

Refuse to click on the headlines. Likes, comments, and comments on notes affect traffic.

Recruiting to create blockbuster titles

Size: only accept three ratios 1:1/3:4/4:3

type:

Word count: 1000 words limit, keywords should be considered in the text content

Typesetting: Xiaohongshu’s unique typesetting method with emoticons

Writing Ideas: McKinsey’s SCQOR Storytelling Rules

A short text description added to an image is a label

effect:

optimization

10-12 am, after 17:00 noon

8:00-10:00 am

11:30-14:00 noon

19:00-21:00 in the evening

The review time is generally 1-10 minutes.

Release frequency

attract attention

Build the scene

Specify needs

meet needs

Add endorsement

generate trust

Guide to purchase

Determine monthly/weekly/content goals

Team content topic selection

Processing, production and push optimization

Data summary, team sharing

Beginning

Content body

ending

Video size: within 1GB

Duration: Within 5 minutes

Size: 9:16 or 1:1

Xiaohongshu will automatically compress the video definition

You can use compression software that does not reduce the image quality to compress the video size before uploading.

1: Click on my

2: Three horizontal lines in the upper left corner

3: Creation Center

4:More services

5: Open a professional account

1: Click on my

2: Three horizontal lines in the upper left corner

3: Creation Center

4:More services

5: Store (real-name authentication is required to open a store)

Fee 1000

Discovery page information flow No. 6/16/26/36/46

Keyword search page 3/13/23/33

CPC bidding mode, charge per click, bidding starts at 0.3 yuan

After clicking, it supports jumping to the note page and on-site promotion page, and can be used for targeted promotion.

A/B testing

Divide four quadrants

Segment promotion tasks, stabilize budget, and continue optimization

Statistics on the volume of popular posts based on favorites and likes, and allocating bonus coefficients based on total store sales

Use the data on the main business goals as the data for bonus assessment

Searching for a certain keyword in Xiaohongshu will display some notes. By optimizing the keywords in a targeted manner, the notes can be displayed when users search for this keyword, which is Xiaohongshu’s SEO.

1. Being included: Notes cannot violate regulations, and accounts cannot violate regulations.

2. Ranking optimization:

Personal WeChat

WeChat official account\WeChat fans

Taobao store

Offline store

1. A big, wealthy brand wants to make a product popular directly on Xiaohongshu.

2. Local offline merchants or merchants with stores in Xiaohongshu Mall

Find cooperation with mcn agency

Find experts directly on Xiaohongshu

Overall quality of Home Notes

The proportion of data that likes and hides comments

Comment content, such as brushing reviews, etc.

Look at the dynamic data, whether note publishing and fan growth follow normal logic

Number of fans ≥5000

The average exposure of notes in the past month is ≥10,000

Only the included notes have recommended volume and can be searched

type

Find

Delayed display

Multiple accounts and one mobile phone login

Nickname suspected of advertising and violations

Personalized signature settings WeChat (Weibo and email can be set)

The avatar is illegal, unclear, and contains a QR code

Multiple accounts share the same LAN

[How to determine if a note is restricted]

[How to deal with notes being restricted]

Note violation

single article

multiple articles