The content appears in short videos, which can easily form a brainwashing cycle.

Mainly short videos Relatively speaking, it is more entertaining and faster-paced.

There are all age groups, and the distribution of male and female ratios is relatively balanced.

People who occupy Douyin are more entertained.

The user base is larger and the crowd is more active, forming a closed loop.

Capture users’ attention in the shortest possible time, and the content must be interesting

To grow grass, you need to find a large account or an account that is very vertical in a certain industry.

Suitable for brands with established foundations to be exposed

Mainly in the form of user notes, easy to read

Focus on real daily sharing and planting grass Both pictures, texts and videos are available, currently most of them are pictures and texts.

Mainly female users, most of whom are under 30 years old and have high spending power

Users value practical value and are accustomed to searching on Xiaohongshu before purchasing.

Still in the bonus period, there is a lot of room for growth, and there are many opportunities for newcomers.

Graphic and youth-oriented content is suitable for Xiaohongshu

It is difficult to divert traffic outside the station

The main purpose of planting grass is to retain it, which is suitable for start-up brands and products.