Uncover unique value and differentiate from competing products

Generally, we publish several types of content. After testing, we then focus on producing one type of content.

Respect data, respect users

Focus on a certain segment and highlight its uniqueness and significance

On the basis of the popular models, the framework of the popular models is refined and then subjected to secondary processing.

marketing

design

other

HR

finance

social identity

professional identity

finance

human Resources

administrative

writing

lecture

Sing

Dance

English

Japanese

other

include content

Update time

Location

Big V above 20W fans

Learning content

Zhihu

Yitu Community

Today's headlines

Baidu

You can track current hot topics and create based on your own vertical fields.

picture

numeric title

Practical and informative title

Surprise discount title

conflicting title

Contrast title

Check-in title

Rhetorical questions (never use XXX)

Conflicting titles, exclamation wording method, star-grabbing method

Select topic keywords from product functions

Select a combination of topic keywords from the hot search drop-down words

Select topics based on occupation, age, consumption level, and holidays

Keep the word count within 19 words

To the point - try to be concise, eye-catching, make the main points, practical or novel

Adjectives, demand words, scene words, function words, product words, price words, price words.

Combine big keywords with small keywords

Within 1,000 words, concise content and colloquial language

Pay attention to segmentation and use emojis to separate them appropriately.

Incorporate key fields into articles to increase search exposure

Produce some content that is systematic, modular, planned, etc.

You can repeat the keywords of the title to introduce the theme

Relate the content to yourself

Recommend in order and write down the serial number.

Use more short sentences when expressing sentences. The content of Xiaohongshu notes is more life-like.

Be sure to add "hot keywords" in your notes

The first one is to “call for likes and collections”

The second is "call for interaction"

The third one is @official account and tag

The fourth is to attract more fans to follow you

Updated daily

7-9am

6-10pm

Official topics can be added when publishing