MindMap Gallery Activity effect data analysis
Activities are a common task for students in operations. How to evaluate an activity after it is carried out? General words are not enough. In the data era, data is king. This map uses the music app as an example to teach you in detail how to use data thinking to analyze activities. The effect, and at the end, different operations’ ideas for data analysis activities are listed, which is worth your reference!
Edited at 2020-11-24 17:40:33Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
Activity effect data analysis
Scene restoration
object
A music APP
Activity
Conduct a campaign for new users to receive 7-day membership benefits upon new registration
After the user registers, he or she can decide whether to click to receive it.
1. Common mistakes in activity evaluation
premise
All questions with assessment/evaluation/judgment as verbs have only one answer: "good or bad"
Common evaluation conclusions
This activity is very good and should be continued
This activity is not good and cannot be done
Is this activity good or bad? It’s useless.
There is no change in this activity, and it is in vain.
List of wrong conclusions
40,000 new people registered during the event
The number of registered people during the event was 10,000 more than before the event
The click-through rate for new users during the event was 80%
During the event, the equity rate for new users is 30%
Analysis process
2. Key issues in activity evaluation
premise
Data annotation=judgment
1. Clear assessment indicators
2. Clarify the target value
in conclusion
Meet the standard
good
Can you continue to do it?
How many more times can I do it?
not to standard
not good
Hopelessly bad
If you can save it, keep using it.
List of error operations
Confused
I do whatever my boss asks me to do, but why? We don’t know either, and we don’t dare to ask.
stupid
I just want to recruit new people, and that’s it, Aoli gives!
opportunistic
Anyway, I’ve done it before/Others are doing it too, so just do it and that’s it.
Fishing in troubled waters
This is a change in users’ mental resources. How can data measure it?
3. How to build an evaluation model from scratch
1. Sort out the activity process
Main points
Understand changes in user behavior that may result from activity
Let’s take a closer look at what data can be used to record these behaviors.
See clearly the metrics that measure campaign results
specific process
What is the activity process
What are the specific benefits of membership?
Differences between members and non-members
process impact
Register/not register
Influence
Number of new users
Receive/not receive
Influence
Number of new user operations
7 days active/inactive
Influence
Number of new users, next-day and 3-day retention rates
Purchase membership/not enough
Influence
Ratio of newly purchased members
2. Filter main indicators
How to filter
If you set goals in advance
The main indicator should be closely integrated with the target
Prefer directly affected indicators
Case
Activities are for attracting new customers
The main indicator is the number of new registered users
The activity is to improve the retention rate of new users
Consider retention within 1-7 days
Error case
Develop hundreds of indicators and then create extremely complex evaluation formulas
Different activity categories
1. Introduce new categories
main indicator
new number of people
Secondary indicator
delivery cost
ROI
Newcomer value
2. Promotional category
main indicator
Number of active users
Activity rate
Secondary indicator
Active user duration
Active user conversion rate
3. Retention category
main indicator
Retention rate
churn rate
Secondary indicator
High value user churn rate
Retained user activity rate
4.Conversion category
main indicator
income
Secondary indicator
Conversion rate
Discount Rate
Customer price
in stock
4.5. Fission type
main indicator
new number of people
Secondary indicator
Number of people participating in fission
Fission K factor
Newcomer income
Notice
The main indicator does not mean that only one indicator is assessed
Use the main indicator and 2 secondary indicators
3. Set judgment criteria
The basic idea
1. Start from the overall results and look at the total amount
We need 100,000 new users this month, so we must achieve 100,000
2. Compare with no activity and see the increase
50,000 for a month without activities, 50,000 for activities, and 50,000 for more as the standard
3. Compare with past activities to see efficiency
Recruitment activities usually cost 100 yuan per new person, so this time it cannot exceed
4. Compare with non-participating users to see the differences
Divide into non-participation group/participation group, compare the number of new registrations/retention rate of the participation group
Notice
The so-called natural growth rate can only be calculated when activity is infrequent.
There are constant activities, big activities are included in small activities, and it is impossible to distinguish and not applicable.
specific method
1. Before and after comparison method
Suitable for when there are few activities and non-activity performance is relatively stable
2. Structural comparison method
Applicable when doing a lot of the same type of activities
3. Group comparison method
Applicable when there is a clear separation between active and inactive and the attributes are the same
4.Total method
When a user participates in n activities
4. Find the process that affects the results
Key points that influence the results
Recruitment activities
Advertising channels
Advertising proposal
registration process
After entering, you will be prompted with the rights information.
Process of receiving membership benefits
Analysis points
Pay attention to the order
Example: Regarding new user registration issues
First look at the delivery intensity of each user source channel
Whether the activity is put on the shelves in time
When to combine with delivery
In-depth analysis of copywriting
Different node judgment
Promotion link
Distribution channels
Delivery time
delivery coordination
The quality of the channel itself
click link
Page pop-up time
Page copy
equity selling point
Experience session
Whether the user himself uses it repeatedly
Product function points
Equity bhf strength
conversion link
member price
Push timing
summary
activity evaluation
A clear path is more important than advanced skills, and maintaining integrity is more important than clear thinking.
skills required
Have a basic understanding of common operational activities
Knowledge of past events
Different operating practices
rookie
I didn’t know that data collection still needed to be done.
Talk about some indicators out of thin air that are difficult to collect but sound awesome.
newbie
Like stacking indicators
I like to make models, no matter whether the model can be used or not