MindMap Gallery What is brand promotion
This is a mind map about what brand publicity is, and tells the relevant story of what brand publicity is. If you are interested in the story of what brand publicity is, welcome to collect and like this mind map~
Edited at 2023-06-30 20:50:44One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
What is brand promotion
Definition of branding
Branding refers to the process of promoting a company or product to increase brand awareness and create a brand image
Deliver brand information to target audiences through various channels and methods to attract customers and build customer awareness and trust in the brand.
The purpose of brand promotion
Increase brand awareness
Let more people know about the brand through advertising, promotional activities, etc.
Example: Publish brand advertisements on television, radio, newspapers and magazines, etc.
Build brand image
Convey the brand's core concepts and values through publicity and enhance customers' favorability and recognition of the brand.
Example: Show the brand’s personality and value through brand stories, image spokespersons, etc.
Attract potential customers
Attract the attention of potential customers through publicity and encourage them to learn more about and choose the brand.
Example: Demonstrate product features and advantages through websites, social media and other channels
Build customer trust
Convey the brand's professionalism, reliability and other advantages through publicity to increase customers' trust in the brand.
Example: Demonstrate the brand’s success and reputation through customer cases, honors and awards, etc.
Brand promotion strategy
Locate accurate target audience
Determine the target audience for brand promotion based on product characteristics and target market
Example: Designing targeted advertising and promotions for specific age, gender, occupation, etc. groups
Choose appropriate communication channels
Choose appropriate communication channels for brand promotion based on the target audience’s media preferences and usage habits
Example: Choose to advertise on social media or work with KOLs for promotion
Use diverse publicity methods
Combine brand characteristics and publicity purposes and use different publicity methods and forms for brand publicity.
Examples: holding offline activities, publishing public service advertisements, sponsoring sports events, etc.
Innovative and flexible promotional content
According to the market environment and competition, continue to innovate and adjust promotional content to maintain the brand's attractiveness and competitiveness.
Example: Design brand advertising using current hot topics or funny elements
Effectiveness evaluation of brand promotion
Monitor increases in brand awareness and awareness
Monitor changes in brand awareness and awareness through market research and data analysis
Example: Conduct questionnaire surveys, brand search volume statistics, etc.
Track lead volume and conversion rates
Understand the number and conversion rate of potential customers through data analysis, and evaluate the attractiveness and effectiveness of promotional activities
Example: Monitor website traffic, number of participants in offline activities, etc.
Customer satisfaction and word-of-mouth reviews
Pay attention to customer satisfaction and word-of-mouth evaluation of brand promotion, and evaluate the establishment and maintenance of brand image
Example: Evaluate through customer feedback surveys or social media reviews
Sales and performance data analysis
Analyze the impact of promotional activities on sales and performance, and evaluate the commercial value of brand promotions
Example: Data analysis of sales, order volume, etc.