MindMap Gallery Brand business model Organization model Business model planning plan
Business Model Planning Plan 2 Part One Project Overview 1. Main business operations of the supermarket 1. Fruit retail 2. Vegetable retail 3. Vegetable self-service processing 2. Development goals The development goals of this supermarket are small and medium-sized vegetable and fruit supermarkets. Its purpose is to Full
Edited at 2022-11-07 09:53:02El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
Brand business model Organization model Business model planning plan
business model
Business model review
[Business model review]
"Phase one"
customer dependence
"the second term"
Expand scale and influence
"Third Issue"
Chain size
position
Province
emotional elements
Upstream resource integration
Platform franchise fee
Agent products
Agent brand
supply chain finance
Integrate industry chain resources
pattern keyword
Marketing Diversification
diversity of forms
Brand or chain?
capital model
lever
Resource amplification
risk transfer
Profit sharing model
[Business model positioning]
【develop】:
stage planning
Pattern Core
020 mode
offline
on-line
virtual
Reserve
Consumption
share penetration
model success
Development path
bar
shopkeeper
peddler
penetration
brand
[Industrial chain positioning]:
upstream resources
First-level wholesaler
solution
1. Customer volume
2. Order price
Problem discussion
Is the direction feasible?
What are the risks?
How to avoid risks
conclusion of issue
1. Who are the stage customers?
Prerequisite, which customers have room for long-term cooperation with us?
What are the customer’s interests?
Where are our interests?
2. Customer thoughts and thinking
The product price should be affordable
3. How to implement and serve the model
Customer needs analysis
Team core implementation
question
Make a fool of yourself
around continuous implementation
4. How to conduct a pilot
【Unique advantages】:
thinking power
Expandability
Marketing power
Product strength
[Profit model]:
1. Product: product profit
2. Service: value-added service profit
【Strategic Positioning】:
position:
Time Corridor, a place of your memories
mission:
Customer satisfaction, employee satisfaction, shareholder satisfaction
Core Competencies:
Through a series of marketing, increase unit price and stabilize customers
business critical processes
[Key processes of business model]:
marketing
Serve
Customer Experience
value
appreciation
core value
form dependence
[Node decomposition]:
marketing
marketing stage
Marketing needs
Profit from selling products
Channel borrowing
Other value swaps
Partner agent
1. complementarity of cooperation
2. sharing of benefits
1. Short-term benefits
2. long term benefits
3. How to build trust in collaboration
1. clear positioning
2. complementary interests
3. Clear terms of cooperation
4. Risk management and control of partners
spread
customer circle
advertise
Brand marketing power creation
1. Market size expected design agreement
Marketing expansion plan, designated number of areas
2. Invite customers to anticipate event marketing
Activities
Effect estimate
Designate key customers
number of large customers
3. Activity income expected agreement
Product promotion cooperation
profit distribution
Guaranteed turnover
4. Division of responsibilities
5. Risk avoidance
6. Cost design arrangement
Establish a special group
Special person in charge of cooperation
Division of work among the other party’s personnel
Company representatives
Staffing plan
Fee arrangement
organizational model
working team
1: Management system
unify thoughts
unified mentality
unified direction
Management style led by the project team leader
Group name
XXXX
Action slogan
XXXX
Action goal
Solve phased goals:
code of conduct
1. Action principles: unconditional obedience, active cooperation, result-oriented, and everything will work.
2. Group spirit: Responsibility without boundaries, selfless dedication
3. Work attitude: Dare to challenge and take responsibility
Organizers
Team leader
Function:
Organize, coordinate, manage, arrange, inspect, supervise, liaise
scribe
Function:
Record, organize, publish, archive
consultant
Function:
guide
supervise
Function:
Project suggestions, target suggestions, commission requirements, supervision, inspection, and evaluation
member
Function:
Ask questions, participate in discussions, implement, supervise, inspect, evaluate
Permanent list:
Li Fengzhou
XXXX
XXXX
temporary member
Way of working
Commission project - project approval - determine responsible person - organize discussion - implement action - review and accountability
Three elements of promotion: event, time and responsible person
Management measures
Meeting method: XXXXX
Not participating: XXXXXX
Not completed on time: XXXXX
XXXXX democratic evaluation, 60 push-ups for men and 20 for women (the number of repeated questions will be doubled)
Dispute resolution: collective voting and obeying collective resolutions
work process
1. Statistical meeting personnel list (conducted by the clerk)
2. Project leader reports work progress
3. Project discussion
4. resolution
5. implement. . . .
6. Question collection
Two: Project advancement
1. "Combining Business Models"
1.1. [Project theme]: Customer demand design
1.1.1. "Consumer Demand Level Terminal Solutions"
1.1.1.1. what to bring
1.1.1.1.1. Selling Points:
1.1.1.1.2. Advertising slogan:
1.1.1.1.3. Overall marketing solution
1.1.1.1.3.1. promotion pamphlet
1.1.1.1.3.2. climate change
1.1.1.1.3.3. Marketing strategy
1.1.1.1.3.4. . . . .
Overall marketing solution
1.1.2. Responsible:
1.1.2.1. XXXX
1.1.3. Complete time:
1.2. [Project Topic]: How to increase customer stickiness
1.2.1. Discussion conclusion
1.2.1.1. VIP service
1.2.1.1.1. Divided into levels 1, 2, and 3
1.2.1.1.2. Periodic VIP activities
1.2.1.2. Increase theme emotional products and marketing
1.2.1.3. Increase the category and quality of value-added services
1.2.1.3.1. wash hands, drink water
1.2.1.3.2. ladies service
1.2.1.3.3. regular service
1.2.1.4. Add payment function
1.2.1.4.1. Brand WeChat
1.2.1.4.2. Customer management
1.2.2. project outcome:
1.2.2.1. delayed discussion
management style
1: Objective management system
2: Process management system
Establish a supervision mechanism
1. Reasons and purposes for establishing a supervision mechanism
1. Reduce bureaucracy and increase levels of responsibility
2. Implement various improvement projects
3. Resolve implementation regulatory issues
4. Establish a reasonable mechanism of clear rewards and punishments
5. Solve the problem of your own soldiers not helping you fight the war
6. Let all middle and grassroots levels also establish supervision mechanisms
2. Responsibility hierarchy
1. Operating Committee
2. General manager
3. Manager (Deputy Manager)
4. director
5. team leader
6. staff
3. Responsibility level joint and several relationship (percentage)
1. Vice President
1.1. %
2. Manager (Deputy Manager)
2.1. %
3. director
3.1. %
4. team leader
4.1. %
5. staff
5.1. %
4. Regulatory system
1. Regular meeting supervision
1. Monthly business meeting
1. Propose key indicators and set red lines
1.1. subtopic
1.2. subtopic
1.3. subtopic
2. Inspection of the tasks of the previous month’s regular business meeting
2.1. Benchmarking
2.2. rewards and punishments
2. Monthly sub-item regular meeting
2.1. Sales Monthly Meeting
2.1.1. Sales Monthly Meeting (Sales)
2.1.1.1. Red line:
2.1.2. Product resource integration meeting (cooperation project)
2.1.2.1. Red line:
2.1.3. other
2.1.3.1. Red line:
2.2. improvement meeting
2.2.1. Check whether major issues are improved or not
2.2.1.1. Red line:
2.2.2. Check implementation project results
2.2.2.1. Red line:
3. weekly meeting
3.1. Company sales performance
3.2. Number of new customers
3.2.1. Red line:
2. Meeting convening and execution
1. Meeting convener
2. meeting note taker
3. Penalty publisher
4. Illegal executor
5. meeting supervisor
Three: Results Management System
Business model
1. Operation and management
1: Business philosophy: separation of operating rights and management rights
Franchise
open
Zheng
Wu
Yuan
List
yellow
Qin
management rights
layout
expand
Will sell
Sale
product
Production
manage
2: Management method: establishing a meeting system and business model
shareholders meeting
management committee
Positioning the positions and responsibilities of core senior executives
System management rules
result-oriented
accountability
management orientation
Three principles orientation (event, time, responsible person)
Strategic layout
Strategy implementation node
time frame:
Strategic Direction:
Two-year goals:
2014 goals:
the first season:
Second quarter:
the third quater:
Fourth quarter:
Team node:
sales manager
Node target criteria
Quarter X:
Quarter X:
Task completion time node:
Marketing manager
Node target criteria
Quarter X:
Quarter X:
Task completion time node:
Account Management Manager
Node target criteria
Quarter X:
Quarter X:
Task completion time node:
Purchasing upstream person in charge
Node target criteria
Quarter X:
Quarter X:
Task completion time node:
Team management leader
Node target criteria
Quarter X:
Quarter X:
Task completion time node:
Backcasting of results
Marketing system
Market strategic planning
Targeted market
Customer classification
Communication methods and resources for different customers
The way to promote
Nodes of marketing methods
market expectation
Target customers
Incentives
Solving existing problems
tangible factors
Exterior
Uniforms, glassware, restrooms, tabletops, containers, cashiers, exterior images
comfort
Spacious, bright and beautiful
[Touch details] High-end brand-name wines, fresh-smelling freshly squeezed juices, exquisite wine glasses and cocktail shakers
[Highlights of details] Exquisite chandeliers, carpets; classic motorcycles, trams, and ancient pianos
Human Factors
personnel
[Experience] Bar service - the way to entertain guests, provide products and services; sincere welcome, fast and effective service, demand attention.
An important means to attract repeat customers, achieve customer satisfaction and build reputation.
interpersonal skills
boss, employee, manager
Customers themselves, marketing
staff
Friendly and approachable staff,
Product emotional characteristics, service procedures, customer relationships, service philosophy,
Provide training to them in various aspects.
other
Create your own highlights
Product, atmosphere, emotion
marketing
holiday marketing
Everyday marketing
Key XX day
Pub days, weekends etc.
comfort
music
atmosphere
music
perfume
flowers
Serve
Charge
WIFI
cigarette
shawl
handwashing
flowers
food
respect
Customer retention rate
remember
camera
corridor
promise
bless
"Remembering" those years
sign
Send photos "discount with photos"
value
remember
recall
marketing
Discount with photos
Reminiscing about "back then"
the first year
The first "back"---get 1 bottle for every 2 dozen at the first party
The first "return"---get 2 for the second party if you spend 2 dozen or more
And so on (the highest number is one dozen); the first "round" is a dozen or more and the second "round" is a minimum of 5 pieces; the third "round" is a minimum of 6 pieces.
the second year
The first "memory"---get one for every dozen at the first party
The first "memory"---get 2 for every 1 dozen at the second party
And so on (maximum 6 pieces will be given); the first "remember" will be given out if the dozen is full, the second "remember" will be given back - a minimum of 2 pieces will be given; the third "remember" - a minimum of 3 pieces will be given,
Require
Must show photo to get free drink
Everyone in the photo must be present
Liquor is designated by the merchant