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MindMap Gallery nature of business
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nature of business
A mind map of business books, this book analyzes the core values of modern business, uses resource leverage, has a deep insight into human needs, carefully constructs an operating mechanism, and flexibly adjusts business elements to skillfully integrate these elements to form a unique business model. Attached pictures are included to aid understanding.
Edited at 2024-11-28 17:58:33
- cognitive behavioral therapy
CBT cognitive behavioral therapy, cognitive therapy, psychological counseling, CBT basic concept: ideas determine emotions, experience determines ideas, experience requires comparison to be meaningful, and there are individual differences in experience.
- perception
Psychological perception, perception is generated on the basis of sensation. It is the response of the human brain to the objective things and overall attributes that directly act on the sensory organs. The introduction is detailed, students in need can save it.
- 知覺
心理學知覺，知覺在感覺的基礎上產生它是人腦對直接作用於感覺器官的客觀事物，整體屬性的反應。介紹詳細，有需要的同學，可以收藏喲。
nature of business
- cognitive behavioral therapy
CBT cognitive behavioral therapy, cognitive therapy, psychological counseling, CBT basic concept: ideas determine emotions, experience determines ideas, experience requires comparison to be meaningful, and there are individual differences in experience.
- perception
Psychological perception, perception is generated on the basis of sensation. It is the response of the human brain to the objective things and overall attributes that directly act on the sensory organs. The introduction is detailed, students in need can save it.
- 知覺
心理學知覺，知覺在感覺的基礎上產生它是人腦對直接作用於感覺器官的客觀事物，整體屬性的反應。介紹詳細，有需要的同學，可以收藏喲。
- Recommended to you
- Outline
nature of business
Business acumen = business thinking, business construction logic
Business thinking
Discover thinking
cooperative thinking
inventive thinking
dynamic thinking
System business construction logic
Identify business opportunities
Layout and division of labor
"thing"
Organization and design transactions
From business ecosystem to economic alliance to business symbiosis
"people"
Upgrade iteration
"Things" remain unchanged, "people" change
"Things" change, "people" also change
business model tools
Tools for mapping and designing a single business
Business model three-layer structure diagram - visualization tool
Coarse particles
Business model construction
Business positioning
business definition
core issues
What is the basic business positioning?
What are the components of a complete business positioning?
There are several main types of business, and what are their functions?
With the in-depth application of mobile Internet, what changes have occurred in the business format?
Determine what business to do. The core of the business is to create value for a specific customer group.
toB or toC
Value type or volume type
Distribution of market group numbers—pyramid model
Skin care product examples
Two ways to find business positioning
Starting from "people"
Successful examples
Failure examples
Starting from "goods"
Example 1
Example 2
The combination of traffic business and profitable business
Industry changes lead to business adjustments or transformations
new hope
business system
Based on the business to be done, design the roles of various resource attributes and divide the labor to make the business run.
Stage 1: Plan the boundaries of the enterprise, inventory and analyze its own and external resource capabilities, and divide labor
Phase 2: Designing the business structure
Main questions
Why should you plan the boundaries of your business before designing your business structure?
What is the relationship between business structure and business system? What is the business structure? How to design and optimize business structure?
How can technological innovation drive business structure simplification and efficiency, and even create new businesses?
How to build an overall business system?
trading system
Configure appropriate subjects for various roles, then achieve reasonable allocation through transaction design, and bind each subject to achieve stable cooperation.
Bear paw picture
Medium particle
1 2 4 model
client
Business front desk system
Marketing business environment
Sales business environment
Business backend system
Technology business environment
supply chain business loop
Capital and financial business environment
government business environment
Core functions
Arrange business circles and delineate enterprise boundaries
corporate boundaries
business boundaries
market boundaries
Efficient layout and inventory of internal and external roles
Insight into the lightness and weight of business
The front desk is heavy
Heavy background
extremely heavy
Extremely light
Understand clearly the strengths and weaknesses of the support business
Example: WuXi AppTec
Track business development trajectory
Example: Anker Innovation
Stage 1: Overseas cross-border e-commerce, procurement and sales trade, "Amazon's No. 1 power bank"
Stage 2: Overseas cross-border e-commerce, independent research and development, outsourcing, and category expansion
Stage three: global layout, omni-channel sales, multi-category and multi-brand
Demonstrate linkage between upstream and downstream value chains
application
business system
Front desk system
Marketing business environment
Marketing promotion and delivery sub-business environment
Brand building sub-business ring
Product Development Sub-Business Circle
Sales business environment
Pre-sales management sub-business environment
Sales management sub-business environment
After-sales management sub-business environment
Backend system
Technology business environment
Technology Development Sub-Business Circle
Product Development Sub-Business Circle
supply chain business loop
Raw Materials Sub-Business Circle
Manufacturing sub-business circle
Warehousing and Logistics Sub-Business Circle
Capital and financial business environment
Equity financing sub-business environment
Debt financing sub-business environment
government business environment
Tax sub-business environment
Listing supervision sub-business environment
Use workflow to connect various sub-business circles
legend
Examples of initial business background images
Hierarchical analysis diagram of business model
While considering the optimization of business structure, the transaction structure should also be taken into consideration.
Compensation case
Cross-border e-commerce enterprise cases
trading system
deal structure
bilateral transactions
Transaction structure composed of multiple entities
Multi-party symbiotic cooperation
Multilateral transaction structure
Transaction structures established for the purpose of arbitrage
Transaction structure diagram
Components
Each transaction entity and its several trading roles in the transaction
Profit points earned by each trading role
Sources of income and whereabouts of expenditures at profit points
Contracts that need to be signed
step
Draw business system
Configure transaction entities and their transaction roles on the business system
Draw the corresponding benefit flow
Apple Business Transaction Structure Chart
Transaction structure diagram
legend
Use Deal Blueprints to Design Deal Structures in Organic Bear Paw Charts
first transaction
Second transaction
The second transaction serves the first transaction, and the ultimate goal is to implement the business positioning.
Illustrations of both
Transaction Blueprint
Transaction structure cases of capital and financial business circles
Case content
Step 1: Determine the subject of the transaction and its transaction role
Step 2: Determine the transaction structure
Draw a transaction structure diagram and supplement the required contracts
Transaction structure case of sales business loop
Case content
Original transaction structure
Adjusted transaction structure
The third stage of transaction structure evolution
Use the bear paw diagram to help analyze each supporting business link, and then connect the transaction activities between transaction entities.
Business Blueprint (Business Model Map)
Coarse, medium and fine granularity are integrated into a business blueprint
Three-layer structure trading chip
business structure elements
fine particles
business positioning layer
Business positioning
Realization content
business system
Business format
Division of labor
Role
business structure
trading system
subject magnitude
Transaction method and transaction structure
Profit and distribution method
Application scope
Clear teardown
describe clearly
Analysis and comparison
Efficient design
Review verification
Case
Xiaomi’s business prospects
Analysis about Xiaomi
Xiaomi’s business upgrade
NIO’s business model innovation
NIO background introduction
NIO D2C system
D2C business system design
D2C trading system design
points system
NIO value system
Decoding VIPKID’s business model innovation
Business positioning
business system
front desk
Marketing business environment
Sales business environment
Backstage
Technology business environment
supply chain business loop
New methods of teacher management empowered by technology
Capital and financial business environment
government business environment
trading system
Interest demands of parents (consumer decision-makers)
The interests of children (users)
Interest demands of the teaching team (service provider)
Lead the company’s internal interest demands
Comparison between Unny Club and Perfect Diary
Unny Club
business system
trading system
perfect diary
business system
trading system
Business construction multi-clock road map
Five common paths
A path
B path
C path
D path
E path
Business password 3169
A full-cycle tool for the development of the entire business - cycle verification
Design-Build-Verify
Five instructions
Look at success and failure under a microscope, and always ask questions at a medium to fine granularity
Use the upgrade formula to enhance your company’s embrace of the new era
Use the "Soul Torture" question list to reflect on the business model
Use business blueprints to dismantle and analyze businesses and develop unique reflexive skills
Returning to the bottom means mastering business thinking
Secrets to growing your business
Top-level aggressiveness
Integration of business tools
Thinking tools: master business thinking and use business construction logic to develop business
Business thinking
Discover thinking
cooperative thinking
inventive thinking
dynamic thinking
Business construction logic
Positioning tool: Two paths to explore business direction and confirm business positioning
Two ways to find business positioning
Starting from "people"
Successful examples
Failure examples
Starting from "goods"
Example 1
Example 2
Business tools: define boundaries and workflow context, and build an efficient business system
1 2 4 model
client
Business front desk system
Marketing business environment
Sales business environment
Business backend system
Technology business environment
supply chain business loop
Capital and financial business environment
government business environment
Core functions
Arrange business circles and delineate enterprise boundaries
corporate boundaries
business boundaries
market boundaries
Efficient layout and inventory of internal and external roles
Insight into the lightness and weight of business
The front desk is heavy
Heavy background
extremely heavy
Extremely light
Understand clearly the strengths and weaknesses of the support business
Example: WuXi AppTec
Track business development trajectory
Example: Anker Innovation
Stage 1: Overseas cross-border e-commerce, procurement and sales trade, "Amazon's No. 1 power bank"
Stage 2: Overseas cross-border e-commerce, independent research and development, outsourcing, and category expansion
Stage three: global layout, omni-channel sales, multi-category and multi-brand
Demonstrate linkage between upstream and downstream value chains
People-gathering tool: organize bureaus and configure entities to form a stable business symbiosis
Configure the principal for the role
Reach cooperation with different entities through transaction design
Design Tools: Draw a panoramic view of the business and master the overall linkage design
Trading Tools: Make full use of the front and back brain to do the first transaction and the second transaction
Transaction Structure Panorama
Transaction Blueprint
Trading operations
Business Development Cycle Tools: Design-Build-Verify, Spiral
Upgrade tools: adjust structural elements or graft environmental elements
Criteria for judging business excellence
Case
little naughty dog
parse
Xingsheng preferred
parse
1.0: Store self-delivery model
2.0: Online warehouse delivery model
3.0 Delivery Station Mode
4.0 Pre-sale plus self-pickup mode
"Second Update" Trilogy
advertising agency
Short video company
New technology digital enterprise
Tesla
Cars and autonomous driving
Traffic and profit matching
Business implementation
Business activities
business activities
management activities
trading activity
Profit planning
Sort out the framework of corporate profit model
profit zone
source of profit
Profit object
profit point
profit unit
How to collect and disburse profits
Profit leverage
Profit calculation
Profit Tools
Profit tools in two-party trading scenarios
Resource profit
Object profit
More profit
Measuring profit
Distribute profits
Leverage profit
Accounting Profit
Profit tools in multi-party trading scenarios
Resource profit
Object profit
More profit
Measuring profit
Distribute profits
Leverage profit
Accounting Profit
Diversified business forms
Single business case
Uniqlo
Taier Pickled Fish
Multi-business portfolio business
Topic 1 Case
quick worker
There are books
Topic 2 Questions 1 and 2
Divide business into three areas
The Three Realms are split into four domains
performance domain
transformation domain
Incubation domain
efficiency improvement domain
An ecological multi-service business dominated by a single enterprise
Matching method
Combination of tool-based business and scenario-based business
Matching of profitable business and traffic-based business
Zhongjun case
type
natural ecology
Gradually extended ecology
Meituan
Platform ecology
value chain ecology
Multi-business simultaneous layout ecosystem
Station B
Content creation community and ecology
User community and ecology
Alliance ecology for multi-enterprise cooperation
Industry alliance ecology
Corning Glass
Community-based loose alliance ecology
Explore new business
HP case
Ways to get new business
Self-created: internal cultivation and incubation
Mergers and Acquisitions: Grafting External Resources
Sales-force case
Internal basic resources and capabilities are transformed outward: infrastructure monetization
Business model upgrade
Time to upgrade
Necessary conditions for upgrading – business acumen
Methods to develop and train business acumen
Upgrade path
introspection
business positioning layer
Business system layer
Trading system layer
The resulting result after adjustments
Think about whether to adjust the size of the main body, and whether to change the transaction method and transaction structure, profit and distribution methods.
Adjusting 1 to 2 factors may lead to partial optimization of the business
If multiple factors are adjusted at the same time, it may lead to a structural upgrade of the business.
Adjustment method
business positioning layer
Business system layer
Trading system layer
Seeking from outside
4 business environment factors
Business 3.0 era
new technology
new thinking
new consumption
new policy
Grafting method
Business positioning New technology → New business positioning
Realization content New technology/new thinking → New realization content
Business format new technology/new thinking → new business format
Realization content and business format New technology → New monetization content and new business format
Division of labor new technology → new division of labor
The original role assumed by the subject New technology and new thinking → New role assumed by the new subject
Business Structure New Technology → Efficient New Business Structure
Original role/subject level New technology → New role/New subject level
Transaction methods and transaction structures New technology → New transaction methods
Distribution and profit methods New technology and new thinking → New distribution and new profit model
Vertical division of labor in large organizations (original business structure/organizational structure) strong demand in short-term scenarios → professional configuration of small organizations (new business structure/organizational structure)
How to deal with dramatic changes in the business environment
Case 9-6 Hotel software
Case 9-7 Robot
Changes driven by operators’ external demands
China Business 1.0 to Business 4.0
China’s Business Development 1.0 Era—Product Economy
China’s Business Development 2.0 Era—Experience Economy
China’s Business Development 3.0 Era—Mobile Economy
business characteristics
commercial renovation
mobile social
Digitization
Case 10-1 Mobile payment
Case 10-2 Xiyin
Case 10-3 Ningmeng Pictures
Realize data assets
Case 10-4Qualtrics, Aladdin
Product servitization and service integration
Business format
Content e-commerce C2B format
Case 10-5 Xiaohongshu
Local life O2O business format
Meituan, Are you hungry?
Carefully selected e-commerce C2M formats
Distribution format based on WeChat
Private domain operation format based on WeChat Moments
Broadcasters and interest e-commerce formats
Consumption full link
Four business activities that occur continuously
Reach target customers
Continuously interact with target customers
Promote sales conversion
Provide high quality customer service
5G brings an era of management decision-making in seconds
China’s Business Development 4.0 Era—Smart Economy
Intelligent automation
Algorithm efficiency enhancement
Case 10-7Stitch Fix uses data science to accurately recommend products to users
Application scenarios
Products for the elderly
car
Blockchain
DAO decentralized autonomous organization or alliance
type
Timestamp
smart contract
digital currency
Decentralized Finance
Application scenarios
One person’s blockchain smart contract business
Public chain changes production relations: buy coins to watch movies, and the machine will automatically distribute the income
Supply chain finance application of token economics
"Supply chain finance blockchain" model of cross-border e-commerce value chain
“Token System Community” Model
Advertising agency-led
Social application chain companies dominate
Metaverse and virtual digital human technology
AI virtual anchor application
Live e-commerce scene, virtual digital human "7×24-hour virtual e-commerce delivery anchor"
Large screen interactive digital human
Idol type IP digital person
metaverse social
The best time to upgrade your design
Operator
operational operator
A top-notch operator
Become a business operator
30 sets of questions containing underlying business elements
Before using this table, I would like to remind everyone: when reading each question, please do not rush to read the "explanation" in the third column, but first think carefully whether there is one or more underlying management layers hidden behind this question. elements.