MindMap Gallery Canvas

Canvas

This mind map is about Canvas, from which it analyzes its customers, marketing, and so on.

Edited at 2020-10-10 05:47:40

Fiona_

Canvas

Fiona_

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Canvas

Dictionary: Resources:Human, financial, physical, and knowledge factors that provide a firm the means to perform its business processes.

customer

segment

For whom are we creating value?Who are our most important customers?

demographic

separates a market by demographic indicators including gender, age, household type, education level and income. Simply put, the type of products we buy, how much we spend, and how we buy them are largely determined by demographic factors.

income

age

gender

family life cycle

social class

resources

education

occupation

ethnicity

psycographic

separates a market by lifestyle as well as values and beliefs. There are large target markets which fit psychographic segmentation, such as outdoor recreation and fitness.

personality

lifestyle

values

wants

behavioural

Behavioral segmentation separates a market by shopping and buying behaviors. Are you an online shopper or do you prefer to handle products in the store? How often do you shop? Do you research a purchase carefully before making a decision, or do you tend to buy on impulse? All of these factors determine how consumers are segmented and marketed to. If you’re a critical thinker like me, you may be wondering about those people who fall in between, or are made up of a combination of, those segments. My experience on Pandora is a great example. Am I the Chevy or Mercedes demographic? Although market segmentation isn’t a perfect science, it will certainly get you closer to understanding your target audience and increasing your marketing return on investment.

benefits desired

usage rate

buying attitude

loyalty to suppliers

usage patterns

order size

geographic

separates a market into different geographical boundaries which can impact the marketing mix of product, price, promotion and channel to market. For instance, you may not sell many down comforters in Arizona, but the market in Michigan is pretty good. Ever been to Hawaii? The price of goods is substantially higher than the continental United States. And the way you promote and sell a product in southern California will be quite different from Vermont.

region

city size

urban

rural

climate

types

consumer

organizational

industrial

relationships

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they? sales, service, quality, support CRM features:integrationremote accessmobile accessmultichannel support (chat, twitter, telephone, etc..)integrated analyticscampaign managementlist managementflexibility & customizationlead generationfollow-up trackingproductivity (documents

key resources

key activities

channels

telephone

chat

custom chat

skype

social networks

twitter

facebook

web-site

webRTC

pop-up

video

skype

hangouts

requirements

need / want to purchase

ability to purchase

willing to purchase

authority

ex: children under 18 cant buy beers

partners

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

partner

key activities

key resources

supplier

key activities

key resources

activities

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

value propositions

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

value

problems we solve

products

services

needs we satisfy

key activities

key resources

resources

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

distribution channels

key activities

key resources

revenue streams

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

key resources

key activities

cost structure

What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

important costs

key resources

key activities

monetization

mobile

paid apps

Selling an app for upfront cash in an app store like Google Play or Apple’s App Store crosses all developers’ minds at the beginning of the app monetization life cycle. The benefits of selling an app in an app store is the up-front cash you'd be receiving per download, minus the 30% app store fee. But there’s one problem. Paid apps, even at just $0.99, is a mental barrier that's fueling the decline of paid apps. In its place is the growing popularity of the freemium model. In fact 90% of apps in the app stores in 2013 are freemium apps, an increase from 84% of free apps in 2013.

0.99 app

2. $0.99 app – However if you’re convinced that the paid app route is your poison, there are a couple of extra strategies you can employ. The first option is selling a mobile app for a cheap price of just $0.99. Generating satisfactory revenue even for a one dollar app is an uphill battle since you’ll need a high volume of downloads.

niche premiums

. Niche, premium paid apps – If your app has a proprietary algorithm to help detect medical illnesses, or claims to help law students pass the bar exam, niche apps such as these might be worth selling at a premium.

alternative app stores

4. Alternative app stores – Google Play and Apple’s App Stores aren’t the only mobile app stores available to developers. These alternative Android app stores, and alternative Chinese app stores, are additional channels that might help you net more downloads.

in-app purchases

partnerships

subscriptions

display advertising

app promotion

app developemnt

sales and merchandising

selling app data & source code

mix & match

marketing

approach

mass

mass promotion to all buyers

product

two or more products with different specifications

target

identify one or more segments, and make taylor made products