MindMap Gallery Douyin operation
It’s easy for novices to get started with Douyin operations, make their own content, increase exposure, moderately engage in hot spots, and occasionally participate in small activities.
Edited at 2024-03-17 21:07:47One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
Douyin operation
Getting Started
Improve the homepage
Home page banner design
avatar
Introduction copy
Clear positioning (account type, style)
1. Video subtitle type
2. Vocals combined with words
3. Picture sliding type
4. Live-action subtitle type
Create an account before operating
Account maintenance is to simulate the behavior of real people, likes, following, comments, sharing, watching live broadcasts, and online time. In other words, it does not mean that one person I follow and one like every day counts as one day. It is based on how long you have been online on Douyin, that is to say, you may brush hundreds of posts in the early stage, but the content you brush must be relevant to your positioning.
If you can’t think of high-quality content or are worried about being overlooked, you can first imitate hot content to gain popularity.
Basic knowledge
Two common formats for short videos
The horizontal screen ratio is: 16:9
The vertical screen ratio is: 9:16
Do the more video works you publish, the faster your fans will increase?
The number of fans is not directly related to the number of works. Sometimes posting too much can have the opposite effect, causing fans to experience aesthetic fatigue due to screen swiping. So I would rather spend a week polishing one work than making 21 works in 7 days.
How to activate 1 minute long video permission
You need 1,000 fans to activate it
How to activate the e-commerce showcase function
≥3000 fans
≥10 works
Verified
How to get live broadcast permission
Douyin actively invites operators to activate it. Generally, the number of fans ranges from several thousand to tens of thousands to receive it.
What should you pay attention to before making a video?
01. If you don’t build an account for the first 5 videos, it will basically become a zombie account, which means that the videos released later will not get much recommendation; even if there are popular videos, you will occasionally get lucky, and the 4 indicators of most videos are low. Very pitiful.
02. Don’t add followers, don’t add likes, don’t add any amount, and definitely don’t add them!
03. Remember point 2
Can it be popular to carry other people’s works?
Moving videos is a shortcut, but sometimes shortcuts are not suitable for everyone. Some people become popular because there is a lot of luck involved. It can be fun in the short term, but it is very dangerous to do well in the long term. The safest way of production is to be down-to-earth and original.
What’s going on with TikTok’s algorithm?
Cold start flow pool exposure
Assume that 1 million people upload short videos on Douyin every day. Douyin will randomly allocate a cold start traffic pool with average exposure to each short video.
Data selection
Douyin will analyze data from various dimensions such as likes, follows, comments, and reposts from the 1,000 exposures of these 1 million short videos. We then select videos with each indicator exceeding 10%, and distribute 100,000 exposures to each video evenly.
Then look at which ones have more than 10% of likes, followers, retweets, and comments, and then roll them into the next round of larger traffic pools for recommendations.
Premium recommendation pool
After rounds of verification, only short videos with extremely high like rate, playback completion rate, comment interaction rate and other indicators will have the opportunity to enter the high-quality recommendation pool. This is how the videos that users see with hundreds of thousands or millions of likes come from when they open them.
Advanced chapter
How to make good use of Douyin’s recommendation algorithm
Adjust release time
More than 62% of users will use Douyin before meals and before going to bed, and about 10.9% will use Douyin during fragmented times such as on the way to work and going to the toilet.
Regarding release time, there is no best, only the most appropriate.
Improve 4 indicators
Douyin evaluates your performance in the cold start session, mainly looking at four indicators: the number of likes, the number of comments, the number of forwards, and the completion rate.
In the video description, guide users to complete the actions of liking, commenting, forwarding or watching the video. Many short videos will be in the video description and at the beginning of the video. The ending reads: Be sure to watch it to the end. If you feel sorry for me, please give it a thumbs up just to increase the completion rate.
In the video description, set some interactive questions to guide users to leave comments and increase the number of comments.
By replying to user comments, we can refine the core points of the video, guide more users to participate in topic discussions, and further increase the number of comments.
Prepare comments in advance. After the video is released, ask friends to write in the comment area to guide users to engage in more interactions around this topic to improve these four indicators.
Actively participate in challenges
On Douyin, there are different challenges every day. You can judge the hot potential of topics based on comprehensive comparisons, and then select the topics you think are most likely to be popular to imitate, which can increase the chance of being recommended.
Ongoing maintenance
The recommendation algorithm for acne scars sometimes "digs holes" and makes some high-quality old videos popular. Therefore, for relatively high-quality videos, you must continue to like, comment, repost, and continue to operate. Maybe this video will be recommended again after a while
What is the process of professionally making Douyin short videos?
1. Determine the topic and script. What is the positioning? Is it practical? funny? Lost your mind? Still looking for novelties? What a script is is the shooting process and overall plan.
2. What is the shooting idea and form, how attractive is the picture? When handsome guys and beauties leave the country, use filters, beautification, and special effects to make the picture beautiful enough.
3. How to make viewers stay longer?
Practical category: quick description of the topic, cover with copywriting
Entertainment: with attractive music
The effect is better when combined with real people leaving the country
4. Shooting Tools & Rules
Combined with tools that can help with shooting: shooting stands, lighting, etc.
Be prepared to dress up: costumes, makeup, props, etc.
Make full use of the built-in camera's built-in functions: speed, countdown, slow motion, etc.
Requires originality and no watermark: mainly refers to locally uploaded videos
5. Complete shooting & video editing
Background music: Use different styles of music to create video styles. The Android version of Douyin can upload music
Special effects: Mainly for locally uploaded videos, making full use of actions, diversion, repetition and other effects
Cover selection: Choose the most exciting picture as the cover to attract viewers
Release time: Combined with targeting people’s habit of using Douyin and their status at that time
Title: should not be too long, be concise and to the point, add suspense, rhetorical questions, etc.
Comments & Private Messages: Actively reply to comments, private messages, and become a loyal follower
What kind of videos are easy to become popular on Douyin?
Good-looking handsome guys and beauties
A drama queen who loves to act
Talented master
Skills teaching, such as cooking and makeup
Creative, special effects
Cross-dressing between men and women
Cute baby, cute pet
Beautiful scenery and travel sharing
cartoon animation
Real and touching stories, character moments
The reason why Douyin does not recommend it
1. With watermark
2. Content that is not suitable for dissemination. Douyin attaches great importance to the health education of minors.
3. Content containing suspected advertisements
4. The content and format are boring and single for a long time. If the effect is not good after several recommendations, the weight of the account will be reduced and it will gradually become a "zombie account"
5. The video picture is blurry and cannot be distinguished.
Will posting it twice really make it popular?
1. Not necessarily. Those that are exactly the same twice will be very popular, and most of them will still perform the same. You can optimize the title copy, change the cover to a more eye-catching one, and re-edit and optimize the video content.
2. Use interactive methods in the comment area so that the second time you post it, you will have a chance to become popular.
Do I need to add positioning when posting videos?
1. This work contains certain local attributes, such as dialect, region, and landmark buildings. Then, adding positioning will increase the weight of being recommended.
2. If your content is too vertical or has a unified style, and the overall content has nothing to do with local attributes, then don’t add it.
How to choose a video cover
Add a title so that the precise audience will know at a glance what theme you want to express, which is more conducive to accurate traffic drainage.
How to increase the exposure of Douyin account
1. Grab popular comments: Pay more attention to some big names in your field, and be the first to leave wonderful comments when the other person’s video is pushed. Once his video becomes popular, your comments, likes and attention will also increase. Big fans themselves are also your potential fans, and they will attract a steady stream of traffic by constantly grabbing hot comments.
2. Go to DOU to promote and recharge
How to come up with a good title (description copywriting)
1. Under Douyin’s algorithm recommendation mechanism, the function of the title is not just to attract attention. The most important function is to tell the algorithm through your title what kind of precise audience it should recommend to.
2. For example: all the words and sentences in your title are written around self-media, then among the 1,000 impressions recommended in the first wave, a larger proportion of fans who like to read self-media will naturally be recommended There
How to use titles to stimulate fans and increase comments
Use questions instead of declarative sentences
How long is the best time to control short videos?
Generally, it is controlled between 7-20 seconds, and you can get a better video completion rate. If it exceeds 20 seconds, if your content is not too prominent, it is likely to be passed by.
My video prompt video is missing/Why is the video under review?
1. The video disappeared = the content violated the rules and was removed from the platform after review
2. The video is under review = the video enters the Douyin platform review process normally, just wait patiently.
Release video
Only those with a high completion rate/high interaction rate/high like rate/high forwarding volume can get the next round of recommendation opportunities.
1. Publishing copywriting - Copywriting is also a key element to attract users to stay/interact. The number of words in publishing copywriting is limited to 50 words.
2. Add topics - remember to bring relevant topics. You can choose a few more topics. It is best to include the latest hot topics. You can also add locations to help spread the word.
3. Select the cover - before the video is released, you can decide the cover that will be displayed after the video is released. At this time, you must remember to choose it. If it is stuck at a strange point, it will also affect the user's video experience.
4. Scheduled updates - After understanding some rules for publishing videos, we need to find the most suitable time period for video publishing. After determining the unified release time, it is best to update it regularly so that fans can develop a habit of checking it regularly.
5. Enrich materials - If you want to get more and more people's attention, it is necessary to enrich your own materials. If the style is unified, you can try more styles and ensure that the video quality does not decrease. . Only high-quality content can gain more recommendations and attention.
6. Ongoing maintenance——
1. Douyin determines whether the content is popular based on whether the weight indicator can reach a certain value within one hour after the video is released. It is better to get 10,000 likes, and then superimpose recommendations on the video.
2. At this time, we need to do some continuous maintenance for previous content, such as using our own account to repost, comment, reply, keep the video active, and wait for Douyin to draw from time to time. Recommended again
7. Avoid sensitive words - videos posted cannot contain LOGs, advertisements, or QR codes! Do not post sensitive videos or involve related words to avoid being restricted in streaming and sharing.
8. Summary - Make your own content, increase exposure, moderately focus on hot topics, and occasionally participate in small activities