MindMap Gallery Short video unmanned live broadcast mind map
This is a mind map about short video unmanned live broadcasts. The main content includes: starting and accepting, withdrawing and canceling, monitoring and reviewing, violations and practical operations, construction of people and cargo yards, traffic and bottom layer, account and risk control , devices and networks.
Edited at 2024-03-23 09:04:18One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
Xiaoping’s unmanned live broadcast
Devices and Networks
equipment
Unmanned live broadcast equipment
cell phone
Apple: 6S and above
Don’t jailbreak your machine
Android: Configure 6G memory and 64G storage space or above [recommended]
No ROOT machine
computer
[CPU] i5 tenth generation or above
[Graphics card] 1050Ti or above
【Memory】More than 16G
[Hard drive] Solid state 256G or above
Real person undertaking equipment
microphone
With key functions enabled
Camera
1080p computer camera
green screen
Used for green screen scene cutout
4K screen monitor
Used to place original footage as a real scene background
Live broadcast number one
Used for real-person audio playback [essential for mobile live broadcasts]
PS: Don’t buy white
network
Live broadcast network
Computer starts broadcasting
The broadband speed at home is 100M or above. It is only used for computer live broadcast. One machine and one broadband line. Every time there is a violation or number change, the optical modem must be restarted to change the IP.
Mobile phone broadcast
Link to EIFI and start broadcasting. Every time there is a violation or number change, the optical modem must be restarted to change the IP.
Use traffic to start broadcasting. Every time there is a violation or number change, you must restart airplane mode and change IP.
Maintain a good network
Keep EIFI well
Ensure that each account is maintained under an independent IP to avoid being associated with other accounts. If it involves changing the number, you must restart Guangmao to change the IP.
Traffic account maintenance
Ensure that each account is maintained under an independent IP to avoid association with other accounts. If it involves changing numbers, you must restart airplane mode to change the IP.
Account and risk control
account
register
Mobile phone card registration for the four major operators
telecommunications
China Unicom
move
radio and television
Register with your own traffic
4G network
5G network
Registering different base stations
Drive out, register in the car, register while driving
Take the bus, take the subway, register at different stations
Register at company, home, shopping mall, different places
Don’t register a new or flashed phone immediately
If you haven’t registered yet, please brush up on Douyin first, then like or comment to give a prompt before registering.
Keep an account
Purpose
Maintaining an account is not a metaphysics, it’s just because the unmanned live broadcast is about matrix accounts, and Douyin officials have been cracking down on matrix accounts, studio accounts, illegal accounts, etc., so in order to prevent the abnormality of our accounts from being recognized, We prove that we are a normal Douyin user by maintaining an account, and that’s it.
The launch of a new account's Live Companion push stream is affected by the account, and the account weight depends on the activity; if the new account wants to have a high-quality flow rate for the first broadcast, it must increase the activity of the account to ensure a high foundation for the first broadcast. Push flow.
method
In the first three days, it was simulated to really use Douyin. According to the preferences of the account keeper, watch whatever you want. Only watch short videos and not use the live broadcast room. In the first three days, use Douyin and be active so that the new account can recognize your mobile phone as Commonly used login equipment to break the first risk control level.
We don’t use long videos and live broadcasts that explain movie commentary, because what we want is effective reading volume, reading volume, and activity, not duration.
If you don’t search for benchmarking short videos and benchmarking live broadcast rooms, your screen will be Douyin’s eyes, and every move you make will be under Douyin’s surveillance. In order for the system to recognize your normal user behavior, don’t do anything purposeful. Sexually erotic manipulation.
For four to seven days, keep simulating the habit of using Douyin in the first three days. While increasing the activity of the account, complete the real name of the account, take photos of 10 works, gain thousands of followers, and open a showcase.
Real name
Personal real-name authentication steps [individual teaching]
Real name in another place
[Confirmation of my operation]: Open Douyin-"Me" in the lower right-three horizontal bars in the lower right-Settings-Account and Security-Login Device Management-My operation
Local real name
If you can log in without changing your device, try not to log in with another device. If you need to log in with a different device, you must do the [personal operation confirmation] just like your real name in a different place.
Real name of individual business owner or enterprise [individual teaching]
Half Blue V Certification [Individual Teaching]
Enterprise blue v certification is completed and ends with the second part
Blue v certification
Complete the full set of Enterprise Blue V certification process [Complete Part 3]
open window
Qianfen opens the window
Conditions for opening windows
10 works
Feel free to take photos, anything, shoot the sky, the ground, the air, take 10 works and send them out
1000 fans
Brush powder channels, brush thousands of powder
Post new and unique short videos to gain fans
Verified
500 deposit
Window opening qualification type
Personal qualifications open a showcase
The personal qualifications provided must be the ID card information of the real person on the Douyin account, and the real person’s bank account must be used for payment account verification.
Individual artificial merchant qualifications open window
If you do not have an account with blue v certification or semi-blue v certification, the individual industrial and commercial household legal person must have the bank account of the real owner of the Douyin account in order to perform hand payment account certification.
If you use any individual industrial and commercial household to create a blue v or semi-blue v certified account, the legal person of the individual industrial and commercial household does not need to be the real name of the Douyin account, and it can be the personal bank account of the individual industrial and commercial household for authentication of the receiving account.
Enterprise qualifications open the window
No matter who has a real-name Douyin account, they can use any company’s business license for qualification verification, and use the company’s bank account for payment account verification.
Bind Douyin to open the window
Open the showcase through authorized account in Doudian backend
There are channels for doing it, but the window is easy to fall off [not recommended] people with stores can use it.
Launched with 0 fans on mobile phone
First perform real-name authentication, then bind Doudian to open a window, and then authenticate the payment account.
Unreal-name half-blue v certification starts broadcasting
First do the semi-blue v authentication, then bind Doudian to open the window, and then authenticate the payment account.
You can start broadcasting with 0 followers on your mobile phone
Computer live streaming companion still requires thousands of fans to start broadcasting
Wind control
Network risk control
Implement account risk control detection through IP [network address]
If there is an account under the same IP that violates the rules, Douyin Gray will also search other accounts under the IP and impose penalties on all nine tribes.
[Solution] One machine, one broadband, one number "Only one number can be broadcast at the same time under one computer and one broadband". If you change the number or violate the rules, you must change the IP "re-dial or restart the optical modem".
Equipment risk control
Mobile phone risk control
Risk control detection through mobile devices
On the same mobile device, if there is an account involved in violations, Douyin will also search other accounts on the device. If other accounts are found to have abnormal behavior, they will be punished together.
[Solution] If the mobile phone has the conditions, it is best to use one phone and one number. If conditions do not allow it, all accounts logged in on a mobile phone must be properly maintained. Each account must have normal user behavior and be highly active.
Computer risk control
Risk control detection through live streaming companion software
On the same computer device, if there is an account involved in serious violations, Douyin will prohibit all accounts on the computer from using the live streaming companion software.
[Solution] Close Live Companion, change the IP, "re-dial or restart Optical Mode", and then try to uninstall and reinstall Live Companion. If the problem cannot be solved, reinstall the computer and system.
Base station risk control
Risk control base station realized through signal base station
If a large number of accounts under the same base station behave abnormally, risk control and traffic restrictions will be directly implemented on all abnormal accounts under the base station.
[Solution] If the account behavior is abnormal and involves the risk control of the base station, start the broadcast in another place, and the account will have live broadcast recommendations.
If a large number of accounts under the same base station log in from different places, the risk control and traffic limiting behavior will be directly performed on all the accounts that are logged in from different places under the base station.
[Solution] If remote login involves base station risk control, if the broadcast is launched in all the original cities, the account will have live broadcast recommendations.
Account risk control
Direct risk control check on the account
Abnormal account behavior
[Solution] Simulation is really a good way to maintain an account and let Douyin recognize that you are a normal active user.
Register Douyin accounts in bulk at the same location
[Solution] Always take your account out to be active and maintain your account well.
IoT card registration Douyin account
[Solution] Change the mobile phone number bound to the normal range of the four major operators and renew the number.
Live broadcast violation
[Solution] Wait for the system violation risk control to be lifted, usually -1 day, 3 days, 7 days, or 30 days.
Login by changing account and device
[Solution] Even if you perform "Operational Confirmation" and renew the account on the new device for 3 days, the account will recognize the new device as a commonly used login device.
Traffic and bottom layer
traffic source
Test traffic
The traffic pushed within the first hour of the first session of the new account belongs to the test traffic provided by Douyin to test the ability of the live broadcast room to handle.
The amount of test traffic is related to the weight of the account
Number of fans
Activity
The traffic pushed by an old account that has not been broadcasting for a long time in the first hour is the test traffic provided by Douyin to test the ability of the restarted live broadcast room.
For live broadcast rooms that have not received good traffic, Douyin will give them another opportunity to test the capacity of the old live broadcast rooms.
Because you don't know how to broadcast, and you haven't tested the traffic well and the live broadcast room is closed to people, you can let it go for a while and then broadcast again. There will be new test traffic to test the live broadcast room's ability to handle it.
subsequent traffic
The data of every moment in the live broadcast room is exchanged for the traffic of subsequent live broadcast rooms.
Popularity data
interactive
stay
Turn to fans
E-commerce data
Product exposure
Product click
Commodity transaction
underlying logic
horse racing mechanism
time horse racing
Live broadcast rooms that are launched at the same time conduct data competitions to compete for traffic. If the live broadcast room has good data, it will be allocated more traffic. If the data is poor, it will be directly allocated less traffic, or no traffic will be allocated.
Because data is competing for traffic every minute and every second. As a result, the traffic in the live broadcast room fluctuates.
Traffic level horse racing
Traffic level
The traffic level of the live broadcast room is divided into EDCBAS "Broadcaster" from small to large. The traffic matched by each traffic level is the traffic of the national total traffic pool, but the higher the traffic level, the greater the push traffic received.
Live broadcast rooms with the same traffic level conduct data competitions to compete for traffic. If the data in the live broadcast room is good, more traffic will be allocated. If the data is poor, less traffic will be allocated or no traffic will be allocated.
Category Horse Racing
Live broadcast rooms of the same product category conduct data competition traffic. If the live broadcast room has good data, more traffic will be allocated. If the data is poor, less traffic will be allocated directly or no traffic will be allocated.
Pre-allocated traffic mechanism
The data in the live broadcast room of this minute is used to conduct a horse racing mechanism competition, and the traffic of the next minute is allocated based on the ranking of the competition results.
Therefore, the data of the download node "the minute it is downloaded" will affect the traffic of your next broadcast.
The data in this live broadcast room will affect the traffic of your next broadcast.
Compare the data corresponding to the entire game with peers
Compare with yourself the data corresponding to the field observations
Once the broadcast starts, don't download it easily. Before downloading, you must check how your own data and the data of the download node are doing.
If the data of this game is poor, once it is downloaded, the traffic of the next game will be even worse.
If the node data for this downcast is poor, once it is downcast, the traffic for the next broadcast will be even worse.
There is no flow rate, the flow bar lies flat and no one can enter.
The flow rate is low, and the needle line occasionally enters one or two
From high to low, the more people push in, the fewer people come in.
This show has not been broadcast. You must reflect on whether there is a problem with the construction of your live broadcast room, find out the problem, and then make adjustments before restarting the broadcast. Do not simply broadcast up and down, and frequently broadcast up and down without making adjustments. It will only destroy the broadcast in the live broadcast room, and no one will enter the live broadcast room.
Tag mechanism
[User Tags] Make judgments based on the user's information, behavior, interests, etc. Douyin sets tags for each user, and a user will have multiple tags.
[Live broadcast room tag] The data generated by users in the live broadcast room prompts Douyin to label the live broadcast room with appropriate user tags.
Labeling live broadcast rooms is a step-by-step process. The more data about the same type of people, the more accurate labels can be given to live broadcast rooms.
Live broadcast room tag
gender
age
area
mobile phone price
Mobile phone prices represent users’ spending power
strategic crowd
Labeling steps
First-level traffic converts to fans through touch, stay, and interaction. Users who are interested in the live broadcast content are first tagged based on stay and follower data.
Secondary traffic touches product exposure and product clicks, and relies on product exposure and product click data to label users who are interested in the product.
The third-level traffic touches the transaction, and the transaction data is used to label the precise consumer groups and users.
Crowd push mechanism
Whoever makes data in the live broadcast room will push it to other people who have made data in other live broadcast rooms with him.
The fish pond numbering is based on the application of this logic and human intervention.
Construction of people and goods yard
Goods [product]
Selection
Ideas
Don’t choose the products you want to sell
Want to sell the products that are being sold on Douyin?
The ultimate benchmarking product selection rule
Product selection method
Live broadcast room product selection method
Create a selection number with a category tag
1. Search for high-quality benchmarking live broadcast rooms
Category benchmarking
price benchmarking
2. Pay attention to the light sign
3. Cooperate with live broadcast room interaction
4. Collect product exposure and product click data
5. Stay for more than 20 minutes to increase intimacy
6. Continue to search for the next high-quality benchmarking live broadcast room, and complete the above steps until the recommended page enters the live broadcast room. Scroll down the live broadcast room. If more than 8 out of 10 are benchmarking live broadcast rooms, you will develop a selection number. .
Enter the live broadcast room on the live broadcast recommendation page of the product selection number and browse the live broadcast to select products.
See hot sales
Identify the real hot products
Hot sales are slightly greater than link sales
Hot sales are less than link sales
The live broadcast room is very popular
Click the lower right corner of the link image to see what has been sold, and compare the best sellers with sales.
Look at popularity
online
interactive
1. See hot sales in the lower right corner 2. See online in the upper right corner 3. See real-person interaction in the lower left corner
Product Selection Square Product Selection Method
Douyin e-commerce official website https://www.douyines.com/
Best-selling products
Look at the time
The closer the time is, the better. It is better to explode today than to explode a week ago. It’s better to have a one-week blast than a month-long blast
Look at sales
The higher the sales volume, the better. Judging from the time, the higher the recent explosion, the better.
Look at the price
If the live broadcast room has low customer orders, all products will have low customer orders.
Look at the commission
The commission for the women's clothing section is at least 20%, and for other sections it is 10% or more.
Store points
A store with a low score will affect the flow of the live broadcast room, while a store with a high score will stabilize the flow of the live broadcast room.
Look at the trend
Is a hot product a hot product in the rising period, a hot product in a stable period and a mature period, or a hot product in the decline period of old age?
Search category keyword selection
Look at sales
Look at the price
Look at the commission
Store points
Look at the trend
Massive arithmetic product selection method
Oceanengine official website: https://trendinsight.oceanengine.com/
Arithmetic list selection method
E-commerce list
Live title search gameplay
Hot search category keyword combinations
Industry guides take advantage of hot topics
Third-party software selection method
Archeology Plus【Not recommended】
Look at the time
Look at the price
Look at sales
Look at sales trends
Look at the number of people promoted
Search traffic product selection method
Search popularity list
Search trend list
Douyin search
Black core treasure chest picking method [not recommended]
Application scenarios
Single product live broadcast room selection
The main recommended products are popular and explosive products.
The rest of the products include highly benchmarked and popular hot products of the same category.
To label crowd data
Product click data for product exposure
To retain data
Selection of products in multi-product live broadcast room
Arrange products
Single product live broadcast room
Link item No. 1 and explain it
Link No. 2-100
Early sorting
Link prices from low to high for numbers 2-100
Capture human nature and make users mistakenly think that the products in the live broadcast room are very cheap, and naturally guide users to look down.
Link prices from high to low for numbers 2-100
We must guide users [the further down, the cheaper it becomes]
Later adjustments
Ranked by exposure click conversion rate
Ranked by click-through conversion rate
Multi-product live broadcast room
Link No. 1-100
Preliminary testing of explosive products
sort
Link prices from low to high for numbers 1-100
Capture human nature and make users mistakenly think that the products in the live broadcast room are very cheap, and naturally guide users to look down.
Link prices from high to low for numbers 1-100
We must guide users [the further down, the cheaper it becomes]
Bullet explanation
Quickly bounce from No. 1 to No. 100
Later adjustments
sort
Those with high exposure click conversion rates will be ranked first.
Click on those with high transaction conversion rates to be ranked first.
Bullet explanation
Product exposure and click conversion rate
Product exposure and click conversion rate
Field【Video】
The scene leaves people to do the data
Popular
Hot topic scenes
high-end
High-quality live broadcast scene construction
new and strange
arousing scenes
Greed
curiosity
Scene filtering and tagging of people
Single product live broadcast room
The host of the live broadcast room mainly explains one product
Multi-product live broadcast room
Passed live broadcast room
vertical category
Fast-paced
Live broadcast room displaying multiple products
picture
Low consumption level of the population/low consumption per thousand times
video
Audiences are clear and vertical categories are displayed
Scenarios proactively add copywriting to screen the crowd
Scene production
Take your own photos
Test your shooting ability
Single product live broadcast room
A scene that mainly displays a product
Multi-product live broadcast room
Single product passing display scene
A scene where multiple products are displayed in the audience
Record live broadcast room
Record with software
bird software
You can only record what is currently playing, and cannot track the recording.
small tv
It can only record what is being played at the moment, and can achieve the effect of tracking recording.
little green dot
Disadvantage charges
Regardless of whether the other party is currently broadcasting, you can customize the tracking and recording
people【audio】
Type of audio
Delivery Audio [Trailer Audio]
Shallow data audio
to interact
New person interaction
Old fan interaction
to stay
Don't paddle away in a hurry
If you're outside, come in and take a look.
Want to turn fans
Pay attention to the light sign
Plastic speaking audio
Talk about pain points
Forward and reverse applicable scenarios
Pay attention to details
From top to bottom, from inside to outside
Talk about the crowd
for whom to buy
Promotional speech audio
scarcity
Only this live broadcast
How much stock is left?
Tension
Countdown
there is none left
Guarantee speech audio
Supporting services
freight insurance
To reassure
Easy returns
Audio without trailer
The audio must not contain sales-related content
price
in stock
freight insurance
Return or exchange
audio production
Record yourself
Test oral broadcasting ability
Record them sentence by sentence, put them in a folder, and use the player to play them randomly and out of order.
Original audio clip
Separate the audio material from the original video material and split and edit it
Sentences clearly
The more audio fragments you can edit, the better
The total audio duration is more than 30 minutes
Assistive software AI voice playback
Black core AI
AI real-time broadcast
AI voice customer service
AI voice field control [can be used as the main audio output]
AI automatic welcome
digital human AI
Violations and practices
Violations and solutions
Record broadcast video loop
The audio material can be cleanly cut into pieces for random playback or black-core AI and other real-time voices can be played at any time.
Video deduplication material can be cut into pieces and played randomly to make a transparent layer, or real-time non-looping video or picture material can be made into a transparent layer.
not real-time
Add live camera content or microphone audio content
Directly replace audio and video material content
Pirate broadcast
The broadcast will be broadcast in a different time period from the original live broadcast room, and the broadcast will be broadcast at the time of the original live broadcast room team.
Block the original anchor and live broadcast room management
Kicking software kicks peers to reduce the risk of reporting
Use live partner mask effects or cut out faces from the screen
Copyright risk
The broadcast will be broadcast in a different time period from the original live broadcast room, and the broadcast will be broadcast at the time of the original live broadcast room team.
Block the original anchor and live broadcast room management
Kicking software kicks peers to reduce the risk of reporting
Use live partner mask effects or cut out faces from the screen
Component not mounted
Check whether the audio and video content involves sales-related content and delete it in a timely manner
To put the little yellow car on the shelves
Check whether the audio and video content involves sales-related content and delete it in a timely manner
induce
Check whether the audio and video content contains inducing rhetoric and delete it in a timely manner
freight insurance
Check whether all products in the live broadcast room involve related services. If not, the relevant service introductions in the audio and video content must be deleted.
No products displayed
Generally, it is a violation of green screen live broadcast, which requires adding product display in front of the characters.
Practical operation of broadcasting
Selection
Live broadcast room product selection method
Product Selection Square Product Selection Method
Massive arithmetic product selection method
Third-party software selection method
Search traffic product selection method
Black core treasure chest picking method [not recommended]
Video production
Take your own photos
Record live broadcast room
audio production
Record yourself
Original audio clip
Assistive software AI voice playback
OBS
Remove duplicates
Deduplication of original video material
Proportion
mirror
rotate
Add text
Deduplication of video material, picture-in-picture transparent layer overlay, deduplication
Fragmented video material plays randomly
Shoot and download dynamic long videos
The larger the full screen dynamic range, the better
Format factory shredding
About 15 seconds
POT player shuffle
Window collection
Add filters to adjust transparency
Image Slideshow Shuffle Pictures
Create a picture collection folder
Slideshow shuffle
Add filters to adjust transparency
Play long video TV series documentaries
Web page plays long video TV series documentaries
Window collection
Add filters to adjust transparency
Real camera captures dynamic scenes
Add video capture device
Add filters to adjust transparency
Start virtual camera
Live Companion
Tutorial on how to use Live Companion
Auxiliary software
Black core usage tutorial
Watch and review
Live Broadcast [Professional Edition]
data
main data
5 minutes data
1 minute data
Brief explanation of product data
Live comments
commodity
Exposure click conversion rate
Click transaction conversion rate
crowd
Portrait classification
Kanbo user portrait
Buy user portraits
Live broadcast room tag
gender
male
female
Taking the real gender received as a sample and predicting the results based on user behavioral characteristics "Personal information filled in by non-users on the APP"
age
18-24
25-30
31-35
36-40
41-45
46-50
50
Using the collected real gender as a sample and combining user behavior characteristics to predict the results "Personal information filled in by non-users on the APP"
area
Various provinces and municipalities
mobile phone price
0-1999
2000-3999
4000-6999
7000-8999
9000
Represents the user’s spending power
strategic crowd
small town youth
Groups under 35 years old in fourth-tier cities and below
Middle-aged and elderly people in small towns
Groups over 35 years old in fourth-tier cities and below
Z era
Young people under 24 years old in third-tier cities and above
exquisite mother
Third-tier and above cities, white-collar women aged 25-35 who are preparing for pregnancy or have given birth
New white-collar workers
Third-tier cities and above, white-collar workers aged 25-35, IT, financial groups
Senior middle class
Third-tier and above cities, white-collar workers aged 36-50, IT, financial groups
urban blue collar
Third-tier and above cities, 25-35 year olds with middle and lower spending power
urban silver hair
Third-tier cities and above, people over 50 years old
Chikawa
Follow the broadcast and watch the market
Real-time diagnosis of broadcast account
Starting period
No flow rate
Lines lay flat
low flow rate
pin line
normal flow rate
big wavy lines
Extremely fast flow
lines vertical
If it becomes 0 in 5 minutes, you can download it.
wireless traffic
The lines keep fluctuating
Because the live broadcast room has continuous data output, the live broadcast room has continuous traffic, and I have unlimited traffic.
After you have unlimited traffic, you must expand the market. Don't download it easily
Number stabilization period
The flow rate is getting higher and higher
Congratulations on taking off
Fluctuations in flow velocity
Congratulations on getting rich
Flow rate continues to decline
Link changes to commissions cause traffic restrictions
Users reported violations causing traffic restrictions
The live broadcast room is out of stock, causing traffic restrictions.
The overall data of the live broadcast room declined
The stuck node will be downloaded, restarted after 10 minutes, and will take off directly after the second restart.
Flow rate drops instantly
Link changes to commissions cause traffic restrictions
Users reported violations causing traffic restrictions
The live broadcast room is out of stock, causing traffic restrictions.
The overall data of the live broadcast room declined
The stuck node will be downloaded, restarted after 10 minutes, and will take off directly after the second restart.
Observe the relationship between data and traffic
Shallow data
stay
interactive
Turn to fans
E-commerce data
Product exposure
Product click
Commodity transaction
Observe the formation of tags in the live broadcast room
Stay, interact, turn fans
People who are interested in live content
Product exposure, product clicks
People who are in demand for live streaming products
I need it, I don’t want to buy it, I can’t afford it
If you have a need, you want to buy it and you can afford it.
Commodity transaction
People who can afford live streaming products
If you have a need, you want to buy it and you can afford it.
Download review
Whole game data
Compared with the previous data
Compared with peer data
Analyze and summarize the reasons for the success or failure of this live broadcast, and make corresponding optimizations or adjustments, predict the next live broadcast, and ensure that it can be done better
Downcast node data
The flow rate of the downstream node
Never let the flow rate of your live broadcast room be too low or stay flat for a long time before downloading.
Starting and taking over
How to play the number
fish
Use fish
Register a Yu Douyin account without your real name. Download Alipay on your Yu mobile phone. Register an Alipay account with your Yu mobile phone number and log in without your real name.
Before raising fish, all the fish meet in a live broadcast room, and through red envelopes, likes, comments, etc., all the fish can follow each other and establish a friend relationship.
During the fish farming period, all fish will swim in the live broadcast room with the live broadcast account and stay together for more than 20 minutes with full data to maintain stickiness.
1. Search for high-quality benchmarking live broadcast rooms
Category benchmarking
price benchmarking
2. Pay attention to the light sign
3. Cooperate with live broadcast room interaction
4. Collect product exposure and product click data
5. Stay for more than 20 minutes to increase intimacy
6. Continue to search for the next high-quality benchmark live broadcast room, and complete the above steps until the recommended page enters the live broadcast room. Scroll down the live broadcast room. If more than 8 out of 10 are benchmark live broadcast rooms, then the fish tag will be developed. Can be used normally.
7. Still maintain daily fish farming behavior to consolidate user tags.
Before the live broadcast account starts broadcasting, follow the live broadcast account with one or two fish
After the live broadcast account is launched, the fish you are following will first swipe on the recommended page or enter the live broadcast room from the recommended page until you swipe to the live broadcast account and enter the live broadcast room of the live broadcast account
After the rest of the fish wait for the fish they follow to enter the live broadcast room, they start to browse on the recommendation page or enter the live broadcast room from the recommendation page until they reach the live broadcast account and enter the live broadcast room of the live broadcast account.
If the remaining fish really cannot swipe the live account live room, they can follow the live account and swipe on the recommendation page until they reach the live account location and enter the live account live room. Never enter the live broadcast room from the follow page or search.
After the fish you follow enters the live broadcast room of the live account, priority will be given to data: interaction (comments, likes, shares), joining fan groups, product exposure, product clicks, and product transactions (control the order amount to ensure that it is qualified thousands of times). And stay in the live broadcast room for more than 20 minutes.
When paying, choose Alipay, the Alipay payment method will pop up, choose to ask a friend to help pay, share the payment QR code, and then scan the code with the real-name Alipay corresponding to the gender.
Five minutes after placing an order for the fish you are following, we will use twice as many fish as the previous wave as data: interactions (comments, likes, shares), following and joining fan groups, product exposure, product clicks, product transactions (control of order amount) Guaranteed to pass thousands of times). And stay in the live broadcast room for more than 20 minutes.
The data is doubled, the order volume is doubled, and the transaction value is doubled.
The fish you ordered cannot be placed again.
Five minutes after the last wave of orders, we use twice as many fish as the previous wave as data: interactions (comments, likes, shares), following, joining fan groups, product exposure, product clicks, product transactions (control of order placement) The amount ensures qualifying for thousands of times). And stay in the live broadcast room for more than 20 minutes.
The data is still doubled, the order volume is doubled, and the transaction amount is doubled.
The fish you ordered cannot be placed again.
Pay attention to the traffic changes in the live broadcast room after Yu's intervention. Basically, the data is incremented three times per minute. The live broadcast room is tagged with the user of Fish, and the push crowd is accurate and takes off. If it is still not accurate, you can continue to use the remaining fish for increments. If there are not enough fish left to continue the increment, all orders will be placed directly to replenish the data, a thousand times.
Unmanned live broadcast uses fish to label and build models by doing minute-level data increments during a live broadcast.
Fish is used for real-life live broadcasts. During the process of multiple live broadcasts, the data of each live broadcast is incremented to label and build a model.
fish pond
Verify fish quality
Observe the impact of fish completion data on traffic flow
The greater the impact on flow, the better the quality of the fish.
Bringing back the soul
chat room mic
Use a live broadcast account with accurate live broadcast room tags and a large number of fans to enter the new live broadcast room and chat in the chat room (muted).
Fans of the Lianmai account will be pushed into the new account's live broadcast room. As long as the user tags required by the new account's live broadcast room match the fans of the Lianmai account, they can directly intervene in the live broadcast room push crowd model to tag.
This method can save the account from low live streaming recommendation traffic
fishing
Make shallow data
stay
interactive
Turn to fans
Make e-commerce data
Product exposure
Product click
Commodity transaction
An analysis of fishing rhetoric
How to judge which users are accurate (those who stay in the live broadcast room for a long time can go to his homepage to see if the gender match is correct. Those who interact in the live broadcast room and ask questions about products indicate that they are interested in the products in the live broadcast room. He is a relatively accurate tag user in the live broadcast room. Follow him. Except for his peers who are accurate tag users), if he stays in the live broadcast room, he needs to interact, if there is interaction, he needs to pay attention, if he pays attention, he needs a sign, and if there is a sign, he needs to make a deal.
Flying explosion
[Purpose] Do minute-level data increment
Shallow data
E-commerce data
[Practical Operation] By suppressing the increase in the number of people online, we can ensure minute-level data increase.
Breaking the market and watching the pull online
Label accurately
hook link
hook products
Very cost-effective product
Highly identifiable products
Break people's perceptions
Hot-selling and high-priced items right now
low price link
0 stock
compound link
SKU has two specifications. On the surface, it is 1.9 yuan. The specification may be a vest, a dress or the original price.
On sale regularly
advantage
High stays, high clicks
shortcoming
Hook links are easy to attract wooly people
Don’t low-price deals with hook links
On and off
logic
How to play
Hold the order on and off the bus
Getting on and off the bus with stuck people
Get off the car and watch the entrance and exit for 5 minutes. When the 5-minute entry ring breaks through 100% for the first time, it will drop to 100% again. Then when it drops to 100% for the second time, it is when we get on the bus.
Feitianzhao gets on and off the car
Multiple pick-ups and drop-offs, up and down broadcasts
Get off the car and hold back online, get in the car and blast it all, then broadcast
There is a 10-minute interval between each show. As long as there are no violations, countless shows can be played in a day.
Getting on and off the vehicle breaks the level and broadcasts, and the trailer restarts
Rescue Trailer Live Broadcast Recommendation No flow rate low flow rate
Get on and off gameplay and eat scenes
The flow of getting off the bus is driven by the scene.
stay
Even if it stays for 3 seconds
interactive
Turn to fans
Good getting on and off scene
new and strange
The audience’s curiosity drives them to stay
Greedy, cheap benefits, free stay
hot scene
For example: Russia
Explosive scene
Hot items come with their own stay
search flow
Live broadcast room title keywords
Category search popularity related words
Take advantage of the hot spot
Link search exposure weight
The proportion of searches is increasing, the number of search fields is increasing, and the number of searches is increasing, each game is better than the next.
When the proportion of search traffic exceeds 80%, the search traffic gameplay will take shape.
Search traffic can easily leverage live streaming recommendation traffic
spiral
Make your own spiral increase of each field data
If it cannot be incremented, the data can be supplemented manually.
Use fish
fishing
copy
copy yourself
Change the avatar to attract followers, enter your live broadcast room and buy gifts to gain followers, and attract a certain number of followers.
Pay attention to priority shipping
Pay attention to queue jumping
Pay attention in advance
Pay attention to tailwind
Follow for free delivery
Same product and same material launched
The original material does not violate the rules and can be re-produced with the same material.
If the original material violates the rules, you must replace it with similar or new material and remove duplicates.
copy others
Study the multi-party starting method and copy it
Real person takes over
Video reception method
4K screen, hand broadcast or real person appearance
Green screen, hand broadcast or live action
Real scene, hand broadcast or live action
Audio reception method
Original audio, real person field control, real person customer service reply
Live reading or oral broadcast
Withdrawal and cancellation
Notes on Withdrawal
Register relevant account information
You can make your own registration form: 1. Douyin nickname 2. Douyin number 3. Mobile phone number 4. Deposit 5. Performance 6. Estimated commission 7. Unblocking time 8. Phone recharge time 9. Note special circumstances
If you are required to pay a margin due to excessive performance, you can idle for a month without producing results, and then withdraw cash after the margin requirement changes back to 500.
Those whose e-commerce permissions have been revoked can find channels to withdraw commissions when canceling their accounts.
payment method
Withdrawal of personal collection account certification to the real person’s personal bank account
Withdraw money from the certified individual industrial and commercial households' collection accounts to the individual industrial and commercial household's legal person bank account
Withdraw cash to the company's public bank account after certification of the company's collection account
embody steps
Open Douyin: 1. Mine 2. Product showcase 3. My commission 4. Cash withdrawal 5. Exact account, quick account, 6. Aggregation payment account, Alipay account, WeChat payment account. Whoever has the money can withdraw it?
Unbind, change, log out
Untie and change ties
Unbind mobile phone number and replace it with IoT card
IoT card that can receive text messages
Make sure you recharge your phone and don’t shut down your phone
Half-blue certification unbundling and replacement
https://e.douyin.com/
Open the Douyin corporate website 1. Click Personal in the upper right corner 2. Close the corporate account 3. There are two prompts: it will be restored to the personal account. Re-authentication is required to open the corporate account again. 4. Click to close it anyway. 5. Please choose to close the corporate account. You can choose any reason. 6. Submit for review 7. Submit information
Log out promptly
Risk control number
Low reputation semicolon
Illegal account ban
Release information for reuse
Real name
Phone number
half blue
Logout steps
Douyin: 1. My 2. Three horizontal bars in the upper right corner 3. Settings 4. Account and security 5. Cancel account 6. Check to agree, next step 7. Account assets interface 8. E-commerce author deposit, Douyin e-commerce Commission 9. All commission withdrawal accounts will be canceled normally.
The accuracy of the third-level traffic label is greater than that of the second-level traffic label, and the accuracy of the third-level traffic label is greater than the accuracy of the first-level traffic label.
Level one, two, and three are not about the size of traffic, but the accuracy of user tags.
User tags and user portraits are changing every moment, because your live broadcast room has gone through a stage of tag washing, from shallow data and screening in the early stage, to product exposure, product clicks, and first-level traffic touch, stay, and interaction in the mid-term. Follower conversion, second-level traffic touch product exposure product clicks, third-level traffic touch transaction