The political environment includes a country’s social system, the nature of the ruling party, government guidelines, policies, laws, etc.

Different countries have different social natures, and different social systems have different restrictions and requirements on organizational activities.

Even in the same country where the social system remains unchanged, in different periods, due to different ruling parties, the government's policy characteristics and attitudes towards organizational activities and their impact on organizational activities are constantly changing.

 Nature of the ruling party

 Political system

 Economic system

 Government regulation

 Changes in tax laws

 Various political action committees

 Number of patents

 Modifications to the special law

 Environmental Protection Law

 Industrial policy

 Investment policy

 Levels of defense spending

 Level of government subsidies

 Antitrust regulations

 Relations with important powers

 Regional relations

 Number, severity and location of protests against the government

 People’s participation in political behavior

The macroeconomic environment mainly refers to a country’s population and its growth trend, national income, gross national product and their changes, as well as the level and speed of national economic development that can be reflected by these indicators.

The microeconomic environment mainly refers to factors such as the income level, consumption preferences, savings, and employment level of consumers in the area where the enterprise is located or the area it serves. These factors directly determine the current and future market size of the company.

 GDP and its growth rate

 China’s transition to an industrial economy

 Availability of loans

 Level of disposable income

 Residents’ consumption (savings) tendency

 Interest rate

 Inflation rate

 Economies of scale

 Government budget deficit

 Consumption patterns

 Unemployment trends

 Labor productivity level

 Exchange rate

 Securities market conditions

 Foreign economic conditions

 Import and export factors

 Income differences between different regions and consumer groups

 Price fluctuations

 Monetary and fiscal policy

The level of education will affect the level of needs of residents

Religious beliefs and customs may prohibit or boycott certain activities.

Values ​​will affect residents' recognition of organizational goals, organizational activities, and the existence of the organization itself.

Aesthetic views will affect people's attitudes towards the content, methods and results of organizational activities.

 Female fertility rate

 Number of special interest groups

 Number of marriages and divorces

 Population births and death rates

 Population in-migration rate

 Social Security Scheme

 Population life expectancy

 Per capita income

 Lifestyle

 Average disposable income

 Trust in government

 Attitudes towards government

 Attitude towards work

 Buying habits

 Concerns about ethics

 Propensity to save

 Gender roles

 Investment tendencies

 State of Racial Equality

 Birth control status

 Average education status

 Attitudes towards retirement

 Attitude towards quality

 Attitudes towards leisure

 Attitude towards service

 Attitude towards foreigners

 Pollution control

 Saving energy

 Social activity projects

 Social responsibility

 Attitude towards career

 Attitude towards authority

 Demographic changes in cities, towns and rural areas

 Religious status

Key points of national investment and support for scientific and technological development

Technology development trends and total research and development expenses in this field

Technology transfer and technology commercialization speed

Patents and their protection

(1) Brainstorming method

(2) Cause and effect analysis method

(3) Group discussion method

(4) Critical incident method

(1) Experience judgment method

(2) Reference method

(3) Three-dimensional determination method

(4) Value factor analysis method

(1) Manufacturing strategy

(2) Financial investment strategy

(3) Human resources strategy

(4) Marketing strategy

(5) Product R&D strategy

(1) Clarify the current strategy

(2) Group evaluation

(3) Process disclosure

(4) Collective decision-making

(1) Statistical process supervision

(2) Data correction

(3) Data analysis

1. Organizational resources and capabilities analysis (s, w)

2. Organizational external environment analysis (O, P)

3． Construct SWOT-PEST matrix

4. Form a decision plan

SWOT-PEST matrix analysis model

political and legal environment

economic environment

social environment

technical environment

Political factors

Economic factors (Economic)

Social factors

Technical factors (Technological)

Environmental factors (Environmental)

Legal factors(Legal)