Learned behaviors, understand the bigness of the world, feel your own ignorance, and inspire yourself to continue to explore changes

Get information about purchases through learning

stimulate association

Influence consumer attitudes and evaluations of purchases

Imitation

trial and error

observational learning method

Basic principles

Marketing application

Basic principles

Marketing application

The subject's understanding of the relationship between the goal and the means to achieve the goal, enlightenment, and learning do not need to rely on practice and experience. As long as the individual understands the interrelationship between the components in the entire situation, animals will naturally emerge.

Observational learning does not necessarily have explicit behavioral responses

Observational learning must not rely on direct reinforcement. Observational learning can also occur without reinforcement.

Observational learning is different from imitation. Imitation refers to learners simply copying the behavior of role models, while observational learning involves obtaining information from other people's behaviors and their consequences.

importance of things being learned

strengthen

repeat

Appearance

Refers to the consumer's reaction to a specific stimulus that will expand to other similar stimuli.

The reflection of past experiences in the human brain

memory system

perceptual memory

short term memory

long term memory

Several aspects of memory

reason