Define Your Purpose

Develop an Audience Profile

Uncover Audience Needs

Find Your Focus

Provide Required Information

Written Media

Oral Media

Visual Media

Electronic Media

Define Your Main Idea

Limit Your Scope

Choose Between a Direct or Indirect Approach

Outline Your Content

Be Sensitive to Audience Needs

Build Strong Relationships

Control Your Style and Tone

Choose Powerful Words

Create Effective Sentences

Craft Unified, Coherent Paragraphs

Evalute the First Draft

Revise to Improve Readability

Edit for Clarity and Conciseness

Design for Readability

Design Multimedia Documents

Format Appropriately